Tracy LOH
Full-time Faculty
Senior Lecturer of Communication Management
Lee Kong Chian School of Business
LKCSB
Education
2009 | Ph.D., Cornell University |
2003 | M. Comm Studies, Nanyang Technological University |
1999 | M.Sc (Sociology), University of Bristol |
1994 | B.A., National University of Singapore |
Current Position(s) Held
Jul 2018 - Now | Senior Lecturer of Communication Management |
Lee Kong Chian School of Business, Singapore Management University | |
Jul 2019 - Now | Academic Advisor (Communication Management) |
Lee Kong Chian School of Business, Singapore Management University | |
Jul 2019 - Now | Faculty Advisor for Communication Management Society |
Lee Kong Chian School of Business, Singapore Management University |
Awards, Recognition and Honors
2019 - 2023 | Dean’s Teaching Honour List |
Lee Kong Chian School of Business, Singapore Management University | |
2016 | Faculty Teaching Excellence Award |
Faculty of Arts and Social Sciences, National University of Singapore | |
2014 | Department Teaching Excellence Award |
Communication & New Media, National University of Singapore |
Research Grants
2016 – 2018 | Infocomm Media Development Authority Academic Engagement Grant |
2013 – 2014 | Faculty of Arts and Social Sciences Staff Research Support Scheme |
2001 – 2002 | Ministry of Information and the Arts |
2000 – 2001 | National Youth Council, Singapore |
Research Interests
- Strategic communication and communication management
- Social media and digital engagement
- Organisation-public relationship management
- Risk communication
Selected Publications
- Walther, J.B., Loh, T., & Granka, L. (2005) Let Me Count the Ways: Expressing Affinity in Computer-Mediated Communication and Face-to-Face Interaction. Journal of Language and Social Psychology 24, pp 26-35.
- Walther, J.B., Wang, Z., & Loh, T. (2004). The Effect of Top-Level Domains and Advertisements in Health Web-site credibility. Journal of Medical Internet Research 6(3), e24. Available at http://www.jmir.org/2004/3/e24
- Lin, C. & Loh, T. (May 2019) The Effects of Visibility and Ephemerality on Self-Presentation on Social Media. Paper presented at the Communication and Technology Division of the 69th International Communication Association Conference in Washington, D.C., USA.
- Wu X., Loh, T. & Lim, S.S. (May 2018) Parental Mediation and Excessive Smartphone Use: Perceptions of Singaporean Young People and Their Parents. Paper presented at the Children and Media Division of the 68th International Communication Association Conference in Prague, Czech Republic.
- Ng, P. & Loh, T. (May 2017) Blog advertorials that sell: The impact of blogger credibility, advertising intent and product involvement on the effectiveness of blog advertorials. Paper presented at Public Relations Division of the 67th International Communication Association Conference in San Diego, USA.
- Loh, T. & Sasidharan, G. (June, 2016). Heed not the Cynics and the Uber Interested: Effects of Competitive Framing on Support for Government Policy. Paper presented at the Political Communication Division of the 66th annual conference of the International Communication Association in Fukuoka, Japan.
- Lim, G.L. & Loh, T. (June, 2016) Information Detail and Expressions of Concern in Crisis Messages: Effects on Compliance & Crisis Coping. Paper presented at the Public Relations Division of the 66th annual conference of the International Communication Association in Fukuoka, Japan.
- Sasidharan, G. & Loh, T. (Aug, 2015). The Effects of Framing in Mainstream and Alternative Media on Government Public Relationships. Paper presented at the Public Relations Division at the annual conference of the Association for Education in Journalism and Mass Communication in San Francisco, USA.
- Loh, T. (June, 2013) The Effects of Risk Content on Online Decision Making. Paper presented at the Communication and Technology Division at the 63rd annual conference of the International Communication Association in London, England.
- Wang, Z., Loh, T. & Walther, J.B. (May, 2005) Social Identity and the Effect of Distribution in Virtual Groups. Paper presented at the Communication and Technology Division at the 55th annual conference of the International Communication Association in New York, New York, USA.
Executive Development Programmes & Speaking Engagements
2020 (ongoing) | Singapore Armed Forces (Goh Keng Swee Command and Staff College) Military Leaders Programme |
2020 | Huawei Technologies Co., Ltd. |
2014 – 2015 | Civil Service College, Singapore |
2010 | Kingdom of Saudi Arabia (Riyadh Province) |
Other Activities
2015 – 2023 | Council member (public relations sub-committee) |
National Council Against Drug Abuse, Ministry of Home Affairs |
tracyloh@smu.edu.sg