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Faculty Profile
2012 | Ph.D. in Marketing
University of Western Australia |
2007 | Master of Management Research (MMR)
University of Western Australia |
| 2026-Now | Assistant Dean (Alumni Matters)
Singapore Management University |
| 2024-Now | Programme Co-ordinator of the TREBLE Programme
Singapore Management University |
| 2022-Now | Senior Lecturer of Marketing
Singapore Management University |
| 2018-2021 | Lecturer of Marketing
Singapore Management University |
| 2015-2018 | Adjunct Faculty
Singapore Management University |
Awards, Recognition and Honors |
- Winner, Teaching Excellence in Postgraduate Professional Programmes Award, 2025
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- Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2023
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- Winner, SMU Excellent SMU-X Teacher Award, 2022 (university-level)
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- Winner, The Outstanding Case Writer Competition at The Case Centre Awards and Competitions, 2021
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- Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2021
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- Finalist, SMU Excellent SMU-X Teacher Award, 2021
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- Finalist, SMU Excellent SMU-X Teacher Award, 2020
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- Recipient, SMU MSc. in Management Excellent Teaching Award, 2020
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- Finalist, SMU Outstanding Teaching Adjunct, 2017
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- SMU Dean’s Teaching Honour List, Top Faculty Members, 2018 – 2025
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- SMU Dean’s Teaching Honour List, Top Ten Adjunct Faculty, 2015 – 2017
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- Entrepreneurial Marketing & Branding
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