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Faculty Profile

Education

2020

Ph.D. in Business Administration, Marketing, University of California, Berkeley
2014 B.A. in Mathematics, Magna Cum  Laude 
Carleton College (Northfield, MN)     

Current Position(s) Held
2021-Now  Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors
  • Berkeley-Haas Institute for Business Innovation Claire Goedinghaus Grant, 2020
  • Berkeley-Haas Fisher Center for Business Analytics Research Grants (×2), 2018-2019
  • Berkeley Graduate Fellowship (full Ph.D. tuition,  stipend and travel support), 2014-2019
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2018
  • Benjamin Franklin Math Doctoral Fellowship (full Ph.D. tuition,  stipend and travel support), 2013-2014
  • Carleton College Wharton Scholarship (for distinctive students), 2009-2013

Research Interests
  • Social Media Marketing

  • Digital Marketing

  
  • E-commerce
  
  • Field Experimentation
  • Applied Machine Learning

Selected Journal Articles (Refereed)

Chen, Xin (2011), “A q = -1 Phenomenon for Pattern-Avoiding Permutations,” Rose-Hulman Undergraduate
Mathematics Journal : Vol. 12 : Iss. 2 , Article 2.