-
"Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096
|
-
"A Durable Replacement Model for Symbolic vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective", by Shijin YOO, Seh-Woong CHUNG, and Jin K. HAN, 2006 , 35 , Global Economic Review, 193-206
|
-
"Entry Mode and Performance in a Transitional Economy : A Framework for Foreign-Invested Enterprises in China", by Davies HOWARD, Jin K. HAN, Namwoon KIM, and Jae H. PAE, 2004, The Chazen Web Journal of International Business, Special Issue : Global Branding and Global Business, No. 4, Spring, online
|
-
"Auditory and Visual Identifiers in Chinese and English", by Nader T. TAVASSOLI and Jin K. HAN, 2002 , 10 , 2, Journal of International Marketing, pp 13-28
|
-
"Managing Intra-Organizational Diffusion of Innovations: Impact of Buying Center Dynamics and Environments", by Jin K. HAN, Kim NAMWOON, H. Pae JAE, and Leslie YIP, 2002, Industrial Marketing Management
|
-
"A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations", by Namwoon KIM, Jin K. HAN, and Rajendra K. SRIVASTAVA, 02/2002, 48, 2, Management Science, pp 222-240
|
-
"Consumer Decision Making in a Multi-Generational Choice Set Context", by Namwoon KIM, Rajendra K. SRIVASTAVA, and Jin K. HAN, 2001, 53, 3, Journal of Business Research, pp 123-136
|
-
"Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context", by Nader T. TAVASSOLI and Jin K. HAN, 12/2001, 28, 3, Journal of Consumer Research, pp 482-493
|
-
"Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective", by Jin K. HAN, Namwoon KIM, and Hong-Bumm KIM, 01/2001, 65, 1, Journal of Marketing, pp 1-14
|
-
"Market Orientation and Organizational Performance: Is Innovation a Missing Link?" by Jin K. HAN, Namwoon KIM, and Rajendra K. SRIVASTAVA, 10/1998, 64, 4, Journal of Marketing, pp 30-45.
|
