- Han, Jin K., Yung Kyun Choi, and Sangman Han (2022), "The Future of Marketing & Advertising in Asia," Journal of Business Research, Vol. 149 (October), 1016-1017.
- Han, Sangman, Jin K. Han, Il Im, S.I. Jung, and J.W. Lee (2022), "Mapping Consumer’s Cross-Device Usage for Online Search: Mobile- vs. PC-based Search in the Purchase Decision Process," Journal of Business Research, Vol 149 (March), 387-399.
- Sohn, Yong Seok, Kun Woo Yoo, and Jin K. Han (2019), "Perceived Product Creativity and Mental Contrasting: Desired Future on Consumers’ Product Replacement Decisions," Psychology & Marketing, Vol. 36, No. 1 (January), 41-56.
- Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2018), "What's in a Name? The Impact of Subcategory Salience on Value Perception and Upgrade Intention for Multicategory Products," Psychology & Marketing, Vol. 35, No. 12 (December), 913-922.
- Han, Jin K., Yong Seok Sohn, and Kun Woo Yoo (2015), "The Korean Language and the Effects of its Honorifics System in Advertising: Deferential and Informal Speech as Regulatory Prime on Persuasive Impact," Marketing Letters, Vol. 26, No. 3 (September), 321-333.
- Sohn, Yong Seok, Jin K. Han, and Sung-Hack Lee (2012), "Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context," International Journal of Advertising, Vol. 31, No. 1, 133-146.
- Chung, Seh Woong, Jin K. Han, and Yong Seok Sohn (2012), "Technological Expectation and Consumer Preferences for Product Form," Journal of Business Research, Vol. 69, No. 9, 1290-1294.
- Kim, Namwoon, Jae H. Pae, Jin K. Han, and Rajendra K. Srivastava (2010), "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms," Industrial Marketing Management, Vol. 39, No. 3 (April), 473-484.
- Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2009), "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?," Journal of Marketing, Vol. 73, No.4, July, 97-108.
- Ryu, Gangseog and Jin K. Han (2009), "Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence," Journal of Consumer Psychology, Vol. 19, No. 3, July, 403-415.
- Meyer, Robert J., Shenghui Zhao, and Jin K. Han (2008), "Biases in Valuation vs. Usage of Innovative Product Features," Marketing Science, Vol. 27, No. 6, Nov/Dec, 1083-1096.
- "Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096
- Yoo, Shijin, Seh Woong Chung, and Jin K. Han (2006), "A Durable Replacement Model for Symbolic vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective," Global Economic Review, Vol. 35, No. 2, June, 193-206.
- Davies, Howard, Jin K. Han, Namwoon Kim, and Jae H. Pae (2004), "Entry Mode and Performance in a Transitional Economy: A Framework for Foreign-Invested Enterprises in China," The Chazen Web Journal of International Business, Special Issue: Global Branding and Global Business, No. 4, Spring, online.
- Pae, Jae H., Namwoon Kim, Jin K. Han, and Leslie Yip (2002), "Managing Intra-Organizational Diffusion of Innovations: Impact of Buying Center Dynamics and Environments," Industrial Marketing Management, Vol. 31, No. 8, November, 719-726.
- Tavassoli, Nader T. and Jin K. Han (2002), "Auditory and Visual Identifiers in Chinese and English," Journal of International Marketing, Vol. 10, No. 2, 13-28 (lead article).
- Kim, Namwoon, Jin K. Han, and Rajendra K. Srivastava (2002), "A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations," Management Science, Vol. 48, No. 2, February, 222-240.
- Tavassoli, Nader T. and Jin K. Han (2001), "Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context," Journal of Consumer Research, Vol. 28, No. 3, December, 482-493.
- Han, Jin K., Namwoon Kim, and Hong-Bumm Kim (2001), "Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective," Journal of Marketing, Vol. 65, No. 1, January, 1-14 (lead article).
- Kim, Namwoon, Rajendra K. Srivastava, and Jin K. Han (2001), "Consumer Decision Making in a Multi-Generational Choice Set Context," Journal of Business Research, Vol. 53, No. 3, 123-136.
- Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava (1998), "Market Orientation and Organizational Performance: Is Innovation a Missing Link?," Journal of Marketing, Vol. 62, No. 4, October, 30-45.
- Han, Jin K. (1998), "Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality," Academy of Marketing Science Review, 98 (1), online.
- Han, Jin K. and Bernd H. Schmitt (1997), "Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers," Journal of International Marketing, Vol. 5, No. 1, 77-92.
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