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Faculty Profile

Education

1994

Ph.D in Marketing
Graduate School of Business, Columbia University

1993

M.Phil. in Marketing
Graduate School of Business, Columbia University

1989

A.B. in Applied Mathematics-Economics
Brown University

Current Position(s) Held

2025 -  Now

Professor of Marketing
Singapore Management University

2022 - 2025

Area Coordinator of Marketing
Singapore Management University

2010 - Now

Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2018 - 2021

Area Coordinator of Marketing
Singapore Management University

2010 - 2013

Area Coordinator of Marketing
Singapore Management University

2001 - 2010

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2004 - Now

Academic Director, Centre for Marketing Excellence
Singapore Management University

Research Interests

Innovation

Marketing Strategy

Brand Equity

Selected Journal Articles (Refereed)

  • Han, Jin K., Yung Kyun Choi, and Sangman Han (2022), "The Future of Marketing & Advertising in Asia," Journal of Business Research, Vol. 149 (October), 1016-1017.
  • Han, Sangman, Jin K. Han, Il Im, S.I. Jung, and J.W. Lee (2022), "Mapping Consumer’s Cross-Device Usage for Online Search: Mobile- vs. PC-based Search in the Purchase Decision Process," Journal of Business Research, Vol 149 (March), 387-399.
  • Sohn, Yong Seok, Kun Woo Yoo, and Jin K. Han (2019), "Perceived Product Creativity and Mental Contrasting: Desired Future on Consumers’ Product Replacement Decisions," Psychology & Marketing, Vol. 36, No. 1 (January), 41-56.
  • Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2018), "What's in a Name?  The Impact of Subcategory Salience on Value Perception and Upgrade Intention for Multicategory Products," Psychology & Marketing, Vol. 35, No. 12 (December), 913-922.
  • Han, Jin K., Yong Seok Sohn, and Kun Woo Yoo (2015), "The Korean Language and the Effects of its Honorifics System in Advertising:  Deferential and Informal Speech as Regulatory Prime on Persuasive Impact," Marketing Letters, Vol. 26, No. 3 (September), 321-333.
  • Sohn, Yong Seok, Jin K. Han, and Sung-Hack Lee (2012), "Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context," International Journal of Advertising, Vol. 31, No. 1, 133-146.
  • Chung, Seh Woong, Jin K. Han, and Yong Seok Sohn (2012), "Technological Expectation and Consumer Preferences for Product Form," Journal of Business Research, Vol. 69, No. 9, 1290-1294.
  • Kim, Namwoon, Jae H. Pae, Jin K. Han, and Rajendra K. Srivastava (2010), "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms," Industrial Marketing Management, Vol. 39, No. 3 (April), 473-484.
  • Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2009), "Technology Convergence:  When Do Consumers Prefer Converged Products to Dedicated Products?," Journal of Marketing, Vol. 73, No.4, July, 97-108. 
  • Ryu, Gangseog and Jin K. Han (2009), "Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence," Journal of Consumer Psychology, Vol. 19, No. 3, July, 403-415.
  • Meyer, Robert J., Shenghui Zhao, and Jin K. Han (2008), "Biases in Valuation vs. Usage of Innovative Product Features," Marketing Science, Vol. 27, No. 6, Nov/Dec, 1083-1096.
  • "Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096
  • Yoo, Shijin, Seh Woong Chung, and Jin K. Han (2006), "A Durable Replacement Model for Symbolic vs. Utilitarian Consumption:  An Integrated Cultural and Socio-Economic Perspective," Global Economic Review, Vol. 35, No. 2, June, 193-206.
  • Davies, Howard, Jin K. Han, Namwoon Kim, and Jae H. Pae (2004), "Entry Mode and Performance in a Transitional Economy:  A Framework for Foreign-Invested Enterprises in China," The Chazen Web Journal of International Business, Special Issue: Global Branding and Global Business, No. 4, Spring, online.
  • Pae, Jae H., Namwoon Kim, Jin K. Han, and Leslie Yip (2002), "Managing Intra-Organizational Diffusion of Innovations:  Impact of Buying Center Dynamics and Environments," Industrial Marketing Management, Vol. 31, No. 8, November, 719-726.
  • Tavassoli, Nader T. and Jin K. Han (2002), "Auditory and Visual Identifiers in Chinese and English," Journal of International Marketing, Vol. 10, No. 2, 13-28 (lead article).
  • Kim, Namwoon, Jin K. Han, and Rajendra K. Srivastava (2002), "A Dynamic IT Adoption Model for the SOHO Market:  PC Generational Decisions with Technological Expectations," Management Science, Vol. 48, No. 2, February, 222-240.
  • Tavassoli, Nader T. and Jin K. Han (2001), "Scripted Thought:  Processing Korean Hancha and Hangul in a Multimedia Context," Journal of Consumer Research, Vol. 28, No. 3, December, 482-493.
  • Han, Jin K., Namwoon Kim, and Hong-Bumm Kim (2001), "Entry Barriers:  A Dull-, One-, or Two-Edged Sword for Incumbents?  Unraveling the Paradox from a Contingency Perspective," Journal of Marketing, Vol. 65, No. 1, January, 1-14 (lead article).
  • Kim, Namwoon, Rajendra K. Srivastava, and Jin K. Han (2001), "Consumer Decision Making in a Multi-Generational Choice Set Context," Journal of Business Research, Vol. 53, No. 3, 123-136.
  • Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava (1998), "Market Orientation and Organizational Performance:  Is Innovation a Missing Link?," Journal of Marketing, Vol. 62, No. 4, October, 30-45.
  • Han, Jin K. (1998), "Brand Extensions in a Competitive Context:  Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality," Academy of Marketing Science Review, 98 (1), online. 
  • Han, Jin K. and Bernd H. Schmitt (1997), "Product-Category Dynamics and Corporate Identity in Brand Extensions:  A Comparison of Hong Kong and U.S. Consumers," Journal of International Marketing, Vol. 5, No. 1, 77-92.

Business Cases and Teaching Notes
  • Chang, Dae Ryun and Jin K. Han (2022), "‘No More Uncle:’ Asian Men’s Beauty Care in the Forefront of Gender-Neutral Marketing," Harvard Business Publishing.
  • Chang, Dae Ryung and Jin K. Han (2022), TEACHING NOTE: "‘No More Uncle:’ Asian Men’s Grooming in Marketing Spotlight," Harvard Business Publishing.
  • Han, Jin K., Yong Seok Sohn, Sheetal Mittal, and Havovi Joshi (2017), "Paris Baguette: Quintessentially French with Love from Korea," Harvard Business Publishing and listed as Harvard Business Publishing’s BESTSELLER.
  • Han, Jin K., Yong Seok Sohn, Sheetal Mittal, and Havovi Joshi (2017), TEACHING NOTE: "Paris Baguette: Quintessentially French with Love from Korea," Harvard Business Publishing Reference