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Faculty Directory

Faculty Directory

Faculty Profile

Jin K HAN's photo

Jin K HAN

Full-time Faculty
Professor of Marketing; Area Coordinator, Marketing
Lee Kong Chian School of Business
LKCSB

Education

1994

Ph.D in Marketing
Graduate School of Business, Columbia University

1993

M.Phil. in Marketing
Graduate School of Business, Columbia University

1989

A.B. in Applied Mathematics-Economics
Brown University

Current Position(s) Held

2022 - Now 

Area Coordinator of Marketing
Singapore Management University

2010 - Now

Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2018 - 2021

Area Coordinator of Marketing
Singapore Management University

2010 - 2013

Area Coordinator of Marketing
Singapore Management University

2001 - 2010

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2004 - Now

Academic Director, Centre for Marketing Excellence
Singapore Management University

Research Interests

Innovation

Marketing Strategy

Brand Equity

Selected Journal Articles (Refereed)

  • "Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096

  • "A Durable Replacement Model for Symbolic vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective", by Shijin YOO, Seh-Woong CHUNG, and Jin K. HAN, 2006 , 35 , Global Economic Review, 193-206

  • "Entry Mode and Performance in a Transitional Economy : A Framework for Foreign-Invested Enterprises in China", by Davies HOWARD, Jin K. HAN, Namwoon KIM, and Jae H. PAE, 2004, The Chazen Web Journal of International Business, Special Issue : Global Branding and Global Business, No. 4, Spring, online

  • "Auditory and Visual Identifiers in Chinese and English", by Nader T. TAVASSOLI and Jin K. HAN, 2002 , 10 , 2, Journal of International Marketing, pp 13-28

  • "Managing Intra-Organizational Diffusion of Innovations: Impact of Buying Center Dynamics and Environments", by Jin K. HAN, Kim NAMWOON, H. Pae JAE, and Leslie YIP, 2002, Industrial Marketing Management

  • "A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations", by Namwoon KIM, Jin K. HAN, and Rajendra K. SRIVASTAVA, 02/2002, 48, 2, Management Science, pp 222-240

  • "Consumer Decision Making in a Multi-Generational Choice Set Context", by Namwoon KIM, Rajendra K. SRIVASTAVA, and Jin K. HAN, 2001, 53, 3, Journal of Business Research, pp 123-136

  • "Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context", by Nader T. TAVASSOLI and Jin K. HAN, 12/2001, 28, 3, Journal of Consumer Research, pp 482-493

  • "Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective", by Jin K. HAN, Namwoon KIM, and Hong-Bumm KIM, 01/2001, 65, 1, Journal of Marketing, pp 1-14

  • "Market Orientation and Organizational Performance: Is Innovation a Missing Link?" by Jin K. HAN, Namwoon KIM, and Rajendra K. SRIVASTAVA, 10/1998, 64, 4, Journal of Marketing, pp 30-45.

Journal Articles (Forthcoming)

  • "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms", by Namwoon KIM, Jae H PAE, Jin K HAN, and Rajendra K SRIVASTAVA, 2009 , Industrial Marketing Management

  • "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?", by Jin K HAN, Seh Woong CHUNG, and Yong Seok SOHN, 2009 , Journal of Marketing

Selected Chapters in Books

  • "The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?", by Shenghui ZHAO, Meyer ROBERT J., and Jin Kyung HAN, Experimental Business Research: Marketing, Accounting and Cognitive Perspective, Rami Zwick and Amnon Rapoport, Vol. III, The Netherlands : Springer, Dordrecht , 2005, 1-34

 

 

 
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Curriculum Vitae

Research Areas and Areas of Expertise