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Jin K HAN
Education
1994 |
Ph.D in Marketing |
1993 |
M.Phil. in Marketing |
1989 |
A.B. in Applied Mathematics-Economics |
Current Position(s) Held
2022 - Now |
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2010 - Now |
Professor of Marketing |
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Area Coordinator of Marketing |
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2010 - 2013 |
Area Coordinator of Marketing |
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2001 - 2010 |
Associate Professor of Marketing |
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2004 - Now |
Academic Director, Centre for Marketing Excellence |
Research Interests
Innovation |
Marketing Strategy |
Brand Equity |
Selected Journal Articles (Refereed) |
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Journal Articles (Forthcoming) |
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Selected Chapters in Books |
RESEARCH ADVISOR/CO-RESEARCH ADVISOR TOCHEN Yongchang, (ycchen.2018[at]phdgm.smu.edu.sg), PhD(GM)
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