Error message
Warning: Undefined variable $langcode in Drupal\faculty_algolia\Controller\FacultyRedirect->redirection() (line 21 of sites/faculty.smu.edu.sg/modules/custom/faculty_algolia/src/Controller/FacultyRedirect.php).Drupal\faculty_algolia\Controller\FacultyRedirect->redirection('9506', 'Michelle-P-LEE') call_user_func_array(Array, Array) (Line: 123) Drupal\Core\EventSubscriber\EarlyRenderingControllerWrapperSubscriber->Drupal\Core\EventSubscriber\{closure}() (Line: 580) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 124) Drupal\Core\EventSubscriber\EarlyRenderingControllerWrapperSubscriber->wrapControllerExecutionInRenderContext(Array, Array) (Line: 97) Drupal\Core\EventSubscriber\EarlyRenderingControllerWrapperSubscriber->Drupal\Core\EventSubscriber\{closure}() (Line: 169) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 81) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 49) Asm89\Stack\Cors->handle(Object, 1, 1) (Line: 48) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 718) Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
Michelle P LEE
Education
2000 |
Ph.D. in Marketing |
1995 |
BComm (Commerce and Finance), |
Current Position(s) Held
2021- Now |
Associate Provost (Undergraduate Programmes) |
2017 - 2021 |
Associate Dean (Undergraduate Programmes) |
2011 - Now |
Associate Professor of Marketing (Education) |
2009 - 2017 |
Director, Accreditation and Curriculum Matters |
2010 - 2011 |
Assistant Professor of Marketing (Education) |
2000 - 2009 |
Assistant Professor of Marketing |
Awards, Recognition and Honors
-
Lee Foundation Fellowship, Singapore Management University ,2000
-
Doctoral Consortium Fellow, American Marketing Association ,1999
-
Ontario Graduate Scholarship, Government of Ontario (1997 – 2000) University of Toronto Fellowship (1995 – 1997)
-
Female Doctoral Grant, University of Toronto ( 1995 – 1998)
-
Bachelor of Commerce, Graduation with High Distinction, University of Toronto (1995)
Research Areas
-
Memory (Implicit Memory, Fluency Effects)
-
The Mere Exposure Effect
-
Context Effects
Selected Journal Articles (Refereed)
-
"Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research
-
"Response to Goldberg, Healey and Hasher, Sternthal and Benezzi", by Catherine A. COLE, Carolyn C. YOON, and Pui Yee, Michelle LEE, 2009, Journal of Consumer Psychology
-
"Consumer Decision Making and Aging: Current Knowledge and Future Directions", by Carolyn C. YOON, Catherine A. COLE, and Pui Yee, Michelle LEE, 2008, Journal of Consumer Psychology
Journal Articles (Forthcoming)
-
“Future Scenarios for Management Education”, by Howard Thomas, Michelle Lee and Alexander Wilson, 2014, Journal of Management Development.
Books and Monographs (Forthcoming)
-
"Securing the Future of Management Education: Competitive Destruction or Constructive Innovation", by Howard THOMAS, Pui Yee, Michelle LEE, Lynne THOMAS, and Alexander WILSON, Emerald Group, Bingley, UK, 201