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Faculty Profile

Michelle P LEE's photo

Michelle P LEE

Full-time Faculty
Associate Provost (Undergraduate Education); Associate Professor of Marketing (Education)
Lee Kong Chian School of Business LKCSB

Education

2000

Ph.D. in Marketing
University of Toronto, Rotman School of Management

1995

BComm (Commerce and Finance),
University of Toronto , Faculty of Management

Current Position(s) Held

2021- Now 

Associate Provost (Undergraduate Programmes)
Singapore Management University

2017 - 2021

Associate Dean (Undergraduate Programmes)
Lee Kong Chian School of Business, Singapore Management University

2011 - Now

Associate Professor of Marketing (Education)
Lee Kong Chian School of Business, Singapore Management University

2009 - 2017

Director, Accreditation and Curriculum Matters
Lee Kong Chian School of Business, Singapore Management University

2010 - 2011

Assistant Professor of Marketing (Education)
Lee Kong Chian School of Business, Singapore Management University

2000 - 2009

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University


Awards, Recognition and Honors

  • Lee Foundation Fellowship, Singapore Management University ,2000

  • Doctoral Consortium Fellow, American Marketing Association ,1999

  • Ontario Graduate Scholarship, Government of Ontario (1997 – 2000) University of Toronto Fellowship (1995 – 1997)

  • Female Doctoral Grant, University of Toronto ( 1995 – 1998)

  • Bachelor of Commerce, Graduation with High Distinction, University of Toronto (1995)


Research Areas

  • Memory (Implicit Memory, Fluency Effects)

  • The Mere Exposure Effect

  • Context Effects


Selected Journal Articles (Refereed)

  • "Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research

  • "Response to Goldberg, Healey and Hasher, Sternthal and Benezzi", by Catherine A. COLE, Carolyn C. YOON, and Pui Yee, Michelle LEE, 2009, Journal of Consumer Psychology

  • "Consumer Decision Making and Aging: Current Knowledge and Future Directions", by Carolyn C. YOON, Catherine A. COLE, and Pui Yee, Michelle LEE, 2008, Journal of Consumer Psychology


Journal Articles (Forthcoming)

  • “Future Scenarios for Management Education”, by Howard Thomas, Michelle Lee and Alexander Wilson, 2014, Journal of Management Development.


Books and Monographs (Forthcoming)

  • "Securing the Future of Management Education: Competitive Destruction or Constructive Innovation", by Howard THOMAS, Pui Yee, Michelle LEE, Lynne THOMAS, and Alexander WILSON, Emerald Group, Bingley, UK, 201