Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
Research Interests
Digital Platforms
Data Markets
Product Innovation
Selected Journal Articles
Guzman J, Li A (2023) "Measuring founding strategy," Management Science, 69(1):101–118.
Chen Y, Cui X, Li A, Wu B, Yang L "The role of digital platforms in data markets: How data sharing through advanced analytics empowers small business innovation," Management Science, forthcoming.
