Faculty Profile

Aljoscha Janssen is an award-winning economist specializing in industrial organization, quantitative marketing, and health economics, recognized for his impactful research on consumer behavior, pharmaceutical markets, and applied microeconomics.

Janssen’s research bridges methodological rigor with real-world relevance, influencing policy and industry practices in healthcare, pharmaceuticals, and consumer markets; his work is distinguished by award-winning publications, interdisciplinary approaches, and international collaborations.

Focused research areas include Consumer behavior and demand dynamics; pharmaceutical pricing and competition; search costs and market structure; rational inattention and obfuscation; health policy impacts; empirical analysis using advanced econometric and machine learning methods.