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Faculty Profile

Augustine PANG's photo

Augustine PANG

Full-time Faculty
Professor of Communication Management (Practice); Associate Dean (Partnerships & Engagement)
Lee Kong Chian School of Business LKCSB

Education

2006 Ph.D., University of Missouri
1996 MA, Macquarie University
1991 BA, National University of Singapore

 

Current Position(s) Held

Jul 2019 - Jun 2027 Member, University Tribunal  
  Singapore Management University  
     
Jan 2018 - Now Professor of Communication Management (Practice)
  Lee Kong Chian School of Business, Singapore Management University
   
Jan 2018 - Jun 2024 Academic Director, MSc in Communication Management Programme
  Lee Kong Chian School of Business, Singapore Management University
   
2014 - 2017 Program Director, Master of Mass Communication
  Wee Kim Wee School of Communication and Information, NTU
   
2014 - 2015 Head, Division of Public and Promotional Communication
  Head, Division of Communication Research
  Wee Kim Wee School of Communication and Information, NTU
   
2014 - 2017 Associate Professor (with tenure)
  Wee Kim Wee School of Communication and Information, NTU
   
2013 - 2014 Acting Head, Division of Public and Promotional Communication
  Acting Head, Division of Communication Research
  Wee Kim Wee School of Communication and Information, NTU
   
2007 - 2014 Assistant Professor (tenure-track)
  Wee Kim Wee School of Communication and Information, NTU

 

Recognition and Honors

2018 - 2023 Dean's Teaching Honor List
  Lee Kong Chian School of Business, SMU
   
2022 Long Service Award
  Singapore Management University
   
2019 – 2023 Fellow
  SMU Academy
   
2021 - 2022 Lee Kong Chian Fellow
  Singapore Management University
   
2016 Kitty O. Locker Outstanding Researcher award
  Association for Business Communication (US)
   
2016 - 2017 Member (elected), School Board,
  Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU)
   
2016 – 2017 NTU Leadership Academy
   
2015 Long Service Award
  Nanyang Technological University
   
2005 - 2006 Fellow, Preparing Future Faculty Program
  University of Missouri
   
2005 Curators’ Grant-in-Aid Scholarship
  University of Missouri
   
2005 Graduate Professional Council Scholarship
  University of Missouri
   
2004 - 2005 Missouri School of Journalism Strategic Communication Department
  Travel Scholarship
   
2002 - 2005 Full PhD Scholarship
  Missouri School of Journalism, University of Missouri

 

Visiting and Honorary Appointments

2024 - Present Academic Core Member
                   Crisis Communication Think Tank (CCTT)
  University of Georgia (US)
   
2013 – 2024 Honorary Fellow (Crisis Communication and Media Communication)
  Hong Kong Polytechnic University
   
2023 (October) Visiting Research Fellow
  Department of journalism, media and communication, University of Gothenburg (Sweden)
   
July 2023 - June 2024 Visiting Professor
  School of Communication, University of Technology, Sydney
   
Feb – March 2023 Visiting Professor
  School of Business, Hong Kong Baptist University
   
June 2018 Visiting Professor
  Faculty of Business Administration, Toyo University, Tokyo, Japan
   
April 2016 Visiting Overseas Scholar
  Department of Chinese and Bilingual Studies Hong Kong Polytechnic University
   
2015 - Present    Member (by induction only)
  Arthur W. Page Society (US)

 

Invited talks/speaking engagements (Selected)

2024

  • HSBC Business School, Peking University
  • Department of Chinese and Bilingual Studies, Hong Kong Polytechnic University

2023

  • Department of journalism, media and communication, University of Gothenburg, Sweden

2022

  • Keynote speech. National University of Singapore, Singapore: 6th annual conference of the Asia Pacific Public Relations Research and Education Network

2021

  • Crisis Communication Think Tank, University of Georgia (USA)

2019

  • Temasek Roundtable on Reputation, Issues and Crisis Communications. Temasek Holdings: Singapore
  • Edelman Trust Barometer. Edelman: Singapore

2017

  • Plenary Showcase Luncheon. Dublin, Ireland: 82nd Annual Association for Business Communication conference
  • Corporate Communication and Public Relations 4.0: Innovations in Research and Pedagogical Trends, Bangkok: Thailand: Chulalongkorn University

2016

  • Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era, Chinese University of Hong Kong, School of Journalism and Communication
  • Roundtable discussion on Crisis leadership and resilience. National Security Coordination Secretariat: Singapore

2011

  • International Pandemic Preparedness and Response Conference, S. Rajaratnam School of International Studies, NTU
  • International Negotiators' Working Group, Singapore Police Force in collaboration with Federal Investigation Bureau (US)

2005

  • Emotions and public relations, Public Relations Society of America, Spokane, Washington, US

 

International Academic Awards

2023

  • Outstanding Article of the Year in International Journal of Business Communication, Association for Business Communication (ABC) (US)

2020

  • Best Academic Paper, Conference on Corporate Communication, Corporate Communications International (US)
  • Outstanding Article on Business Communication in a Non-Association for Business Communication (ABC) Journal, Association for Business Communication (ABC) (US)

2019

  • Highly Commended Applied Paper, Conference on Corporate Communication, Corporate Communications International (US)

2018

  • Top paper award, Communication and Technology Division, International Communication Association (ICA), Prague, Czech Republic
  • Best Theoretical Paper, Conference on Corporate Communication, Corporate Communications International (US)

2017                            

  • Nominee, Nanyang Research Award, NTU, Singapore
  • Top paper award, Public Relations Division, International Communication Association (ICA), San Diego, CA

2016      

  • Exemplary work, C R Anderson Research Fund Grant, Association for Business Communication (US)
  • Highly Commended Theoretical Paper, Conference on Corporate Communication, Corporate Communications International (US)

2015

  • Highly Commended Paper for 2014, Corporate Communications: An International Journal
  • Top Special Topics Paper, Advertising Division
    Association of Educators in Journalism and Mass Communication Conference, AEJMC (US), San Francisco, CA
  • Best Faculty Paper, Public Relations Division, International Communication Association (US), San Juan, Puerto Rico

2014

  • Best Paper (Applied), Conference on Corporate Communication, Corporate Communications International (US)

2010

  • Top Paper, Public Relations Division, Association of Educators in Journalism and Mass Communication Conference, AEJMC (US)

2009

  • Best Paper (Academic), Conference on Corporate Communication, Corporate Communications International (US)
  • Top Paper Award, International Public Relations Research Conference (IPPRC), Institute of Public Relations (US)

2008

  • Best Paper (Academic), Conference on Corporate Communication, Corporate Communications International (US)

2007

  • Top 3 Faculty Paper, Public Relations Division, Association of Educators in Journalism and Mass Communication Conference, AEJMC (US)

2005

  • Top Paper Award, International Public Relations Research Conference (IPPRC), Institute of Public Relations (US)

2004

  • Top Paper Award, International Public Relations Research Conference (IPPRC), Institute of Public Relations (US)

Recent Publications

  • Pang, A., Jin, Y., & Cameron, G. T. (2023). The contingency theory of strategic conflict management: Review from three decades of theory development, extension and application. Journalism & Communication Monographs, 25(2), 193–214.
     
  • Mak, A., Chaidaroon, S., Poroli, A., & Pang, A. (2023). Capturing the dynamic tensions in CSR discourses: Toward an integrative circuit of culture model. Public Relations Review, 49, 102308.
     
  • Pang, A., & Ng, J. (2023). Digital corporate communication and crisis life cycles. In V. Luoma-aho and M. Badham (Eds.). Handbook of Digital Corporate Communication (pp. 179–192). Northampton, MA: Edward Elgar Publishing.
     
  • Pang, A., Jin, Y., & Cameron, G. T. (2023). Capturing the complexity and dynamism of decision making in PR. In C. H. Botan and E. J. Sommerfeldt (Eds.) Public Relations Theory III (pp. 151–172). New York, NY: Routledge.
     
  • Pang, A., & Cameron, G. T. (2022). Conflict positioning in crisis communication: Impact of antecedent conditions on negotiation. Negotiation and Conflict Management Research, 15(1), 52-77

  • Pang, A., Hogan, E., Andrasevic, I. (2022). The Catholic Church abuse scandal in Ireland: Two steps forward, one step back by Pope Francis? Corporate Communications: An International Journal, 27(1), 15-33.

  • Pang, A., Lee, D., Low, G., & Hum, V. (2022). Social media influencers in crisis. In Y. Jin & L. Austin (Eds.). Social Media and Crisis Communication (pp. 87 – 105). New York, NY: Routledge.

  • Lim, J. S., Yeo, C. S. Y., Leow, W., Ng, X. H., & Pang, A. (2022). Dark social influencer engagement in brand communication. In Y. Jin & L. Austin (Eds.). Social Media and Crisis Communication (pp. 193 – 208). New York, NY: Routledge.

  • Pang, A., Jin, Y., Seo, Y., Choi, S. I., Teo, H. X., Le, P. D., & Reber, B. (2022). Breaking the sound of silence: Explication in the use of strategic silence in crisis communication. International Journal of Business Communication, 59(2), 219-241.

  • Mak, A., Chaidaroon, S., Poroli, A., & Pang, A. (2021). Understanding organizational and socio-cultural contexts: A communicative constitutive approach to social license to operate among top Hong Kong companies. Public Relations Review, 47, 102055.

  • Pang, A., Jin, Y., & Cameron, G. T. (2021). Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations. In C. Valentini (Ed.). Public Relations (pp. 381 - 398). Berlin, Germany: De Gruyter Mouton.

  • Diers-Lawson, A., & Pang, A. (2021). Strategic crisis management: State of the field, challenges and opportunities. In C. Valentini (Ed.). Public Relations (pp. 195 - 215). Berlin, Germany: De Gruyter Mouton.

  • Jin, Y., Pang, A., Cameron, G. T., Kim, S., Pagano, L. A. (2021). Managing complexity: Insights from the contingency theory of strategic conflict management. In Y. Jin, B. H. Reber, G. J. Nowak (Eds). Advancing crisis communication effectiveness (pp. 181 - 197). New York, NY: Routledge.

  • Woon, E., & Pang, A. (2020). Public relations education in Singapore: Educating the next generation of practitioners on ethics. Journal of Public Relations Education, 6(3), 29-65.

  • Pang, A., Jin. Y., Kim, S., & Cameron, G. T. (2020). Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management. In F. Frandsen. & W. Johansen (Eds). Crisis communication (pp. 141 – 164). Berlin, Germany: De Gruyter Mouton.

  • Tan, K. Y., & Pang, A. (2020). Operationalizing crisis communication from within: Toward the Crisis Organizational Communication framework in the social mediated environment. Asia Pacific Public Relations Journal, 22(1), 1-20.

  • Yeo, S. L., Pang, A., Cheong, M., & Yeo, J. (2020). Emotions in social media: An analysis of tweet responses to MH370 search suspension announcement. International Journal of Business Communication, 57(2), 194-211.

  • Lim, L., Chia, J., & Pang, A. (2019). Mocked and shamed: Satirical news and its effects on organizational reputation. Communication and Media in Asia Pacific, 2(2), 1-26.
  • Sng, K., Au, T. Y., & Pang, A. (2019). Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements. International Journal of Strategic Communication, 13(4), 301-320.
  • Tan, K. Y., Pang, A., & Kang, J. X. (2019). Breaking bad news with CONSOLE: Toward a framework integrating medical protocols with crisis communication. Public Relations Review, 45, 153-166.
  • Le, P. D., Teo, H. X., Pang, A., Li, Y., Goh, C. Q. (2019). When is silence golden? The use of strategic silence in crisis communication. Corporate Communications: An International Journal, 24 (1), 162-178.
  • Ismail, N., Pagulayan, M. A, Francia, C. M. A., & Pang, A. (2019). Communicating in the Post-Truth era: Analyses of crisis response strategies of Presidents Donald Trump and Rodrigo Duterte. Journal of Public Affairs, 19 (1), 1-11.
  • Tan, K. Y., & Pang, A. (2019). Assessing the use of social media for employee engagement in the Singapore Military. Communication and Media in Asia Pacific, 2 (1), 11 – 36.
  • Lew, Z., Walther, J. B., Pang, A., & Shin, W. (2018). Interactivity in online chat: Conversational contingency and response latency in computer-mediated communication. Journal of Computer-Mediated Communication, 23(4), 201-221.
  • Pang, A., & Tan, P. (2018). Government intervention in corporate crises: An Asian Perspective. Communication and Media in Asia Pacific, 1(1), 34 – 54.
  • Pang, A., Shin, W., Lew, Z., & Walther, J. B. (2018). Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication, Journal of Marketing Communications, 24 (1), 68-82.
  • Pang, A., Hu, Y., & Woon, E. (2018). A broad stroke or different strokes for different folks? Examining the subtleties in crisis management approaches between state-owned enterprises and privately-owned enterprises in China. Chinese Journal of Communication, 11(1), 5 – 25.
  • Hu, Y., & Pang, A. (2018) The indigenization of crisis response strategies in the context of China. Chinese Journal of Communication, 11(1), 105-128.
  • Pang, A., Lwin, M. O., Ng, C. S. M., Ong, Y. K., Chau, S. R., & Yeow, K. P. S. (2018). Utilization of CSR to build organizations’ corporate image in Asia: Need for an integrative approach. Asian Journal of Communication, 28(4), 335-359.
  • Jin, Y., Pang, A., & Smith, J. (2018). Crisis communication and ethics: The role of public relations. Journal of Business Strategy, 39(1), 43 – 52.
  • Pang, A., Limsico, J., Phong, L., Lareza, B. J. L., & S. Y. Low. (2018). Reputational damage in Twitter Hijack: Factors, dynamics and response strategies for crowd sourced campaigns. In P. Vasterman (Ed). From media hype to twitter storm: News explosions and their impact on issues, crises and public opinion (pp. 355 – 382). Amsterdam, Netherlands: University of Amsterdam Press.
  • Pang, A., Mak, A., & Shin, W. (2018). Integrated CSR communication: Toward a model encompassing media agenda building with stakeholder dialogic engagement. In A. Lindgreen, J. Vanhamme., F. Maon & R. Mardon. (Eds.). Communicating Social Responsibility in the Digital Era (pp. 158 – 175). London, UK: Routledge.
  • Damayanti, R. Rodrigues, S. A., Chua, S., & Pang, A. (2018). The corporate social media spokesperson: Who should speak on behalf of the organization in times of crises? Social Media and Crisis Communication (pp. 99-113). L. Austin & Y. Jin (Eds.). Routledge Taylor & Francis, New York, NY.
  • Lim, R., Tan, E., Lim, W. Aziz, N., & Pang, A. (2018). When a pandemic strikes: Towards the Social Media Pandemic Communication Model. In L. Austin & Y. Jin (Eds.) Social Media and Crisis Communication (pp. 253-266). Routledge Taylor & Francis, New York, NY.
  • Ho, B., Shin, W., & Pang, A. (2017). Corporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises. Journal of Marketing Communications, 23(6), 537 – 551.
  • Pang, A. (2017). Product safety failure and restoring reputation across markets: Fonterra’s management of the 2013 bacterial contamination crisis. Journal of Marketing Channels, 24 (3-4), 136 – 152.
  • Chua, A., Tee, C., Pang, A., Lim, E. (2017). The retransmission of rumor and rumor correction messages on twitter. American Behavioral Scientist, 61 (7), 707-723.
  • Ng, A. S., Lwin, M. O., & Pang, A. (2017). Toward a theoretical framework to studying climate change policies: Insights from case study of Singapore. Sustainability, 9, 1167; DOI: 10.3390/su9071167.
  • Woon, E., & Pang, A. (2017). Explicating the Information Vacuum: Stages, Intensifications, and Implications. Corporate Communications: An International Journal, 22 (3), 329-353.
  • Yeo, S. L., & Pang, A. (2017). Asian multiculturalism in communication: Impact of culture in the practice of public relations in Singapore. Public Relations Review, 43, 112-122.
  • Pang, A., & David, C. R. (2017). Cultural impediment or reflection of global phenomenon: State of Social Media Crisis Preparedness in Singapore. In A. George & K. Kwansah-Aidoo (Eds.). Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives (pp. 209 – 224). Institute of Electrical and Electronic Engineers, John Wiley & Sons.
  • Wardoyo, R. J., & Pang, A. (2017). Power distance, uncertainty avoidance, and rukun: Managing the trans-boundary haze crisis in Indonesia. In A. George & K. Kwansah-Aidoo (Eds.). Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives (pp. 136-152). Institute of Electrical and Electronic Engineers, John Wiley & Sons.
  • Pang, A., Damayanti, R., & Woon, E. (2017). When a nation’s leader is under siege: Managing personal reputation and engaging in public diplomacy. In B. V. Ruler, I. Smit, S. Romenti & O. Ihlen (Eds). How Strategic Communication Shapes Value and Innovation in Society (pp. 37 – 67). Advances in Public Relations and Communication Management book series. Bingley, UK: Emerald.

Research Interests

  • Crisis management, communication and leadership
  • Image and reputation management and repair
  • Media
  • Communication management: Political and public communication, public diplomacy, government communication and corporate communication