Faculty Profile

Education

Current Position(s) Held

Recognition and Honors

Visiting and Honorary Appointments

Invited talks/speaking engagements (Selected)

2025

• The future of media: Monetization, AI and evolving formats. Moderator. Industry Amp-Up. Office of Alumni Relations. Singapore Management University.
• AI empowering business education: Curriculum innovation and global collaboration. Panellist. 2025 Global Business Education Deans’ Forum Parallel Session. Fudan University School of Management. Shanghai, China.

2024

• Silence as a form of Readiness. Featured speaker. Crisis Communication Think Tank (International). Amsterdam School of Communication Research, University of Amsterdam
• From verbal to non-verbal communication: Harnessing strategic silence in crisis response. Featured speaker. HSBC Business School, Peking University
• Silence in crisis communication. Featured speaker. Department of Chinese and Bilingual Studies, Hong Kong Polytechnic University

2023

• Department of journalism, media and communication, University of Gothenburg, Sweden

2022

• Keynote speech. National University of Singapore, Singapore: 6th annual conference of the Asia Pacific Public Relations Research and Education Network

2021

• Crisis Communication Think Tank, University of Georgia (USA)

2019

• Temasek Roundtable on Reputation, Issues and Crisis Communications. Temasek Holdings: Singapore
• Edelman Trust Barometer. Edelman: Singapore

2017

• Plenary Showcase Luncheon. Dublin, Ireland: 82nd Annual Association for Business Communication conference
• Corporate Communication and Public Relations 4.0: Innovations in Research and Pedagogical Trends, Bangkok: Thailand: Chulalongkorn University

2016

• Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era, Chinese University of Hong Kong, School of Journalism and Communication
• Roundtable discussion on Crisis leadership and resilience. National Security Coordination Secretariat: Singapore

2011

• International Pandemic Preparedness and Response Conference, S. Rajaratnam School of International Studies, NTU
• International Negotiators' Working Group, Singapore Police Force in collaboration with Federal Investigation Bureau (US)

2005

• Emotions and public relations, Public Relations Society of America, Spokane, Washington, US

International Academic Awards

2023

• Outstanding Article of the Year in International Journal of Business Communication, Association for Business Communication (ABC) (US)

2020

• Best Academic Paper, Conference on Corporate Communication, Corporate Communications International (US)
• Outstanding Article on Business Communication in a Non-Association for Business Communication (ABC) Journal, Association for Business Communication (ABC) (US)

2019

• Highly Commended Applied Paper, Conference on Corporate Communication, Corporate Communications International (US)

2018

• Top paper award, Communication and Technology Division, International Communication Association (ICA), Prague, Czech Republic
• Best Theoretical Paper, Conference on Corporate Communication, Corporate Communications International (US)

2017                            

• Nominee, Nanyang Research Award, NTU, Singapore
• Top paper award, Public Relations Division, International Communication Association (ICA), San Diego, CA

2016      

• Exemplary work, C R Anderson Research Fund Grant, Association for Business Communication (US)
• Highly Commended Theoretical Paper, Conference on Corporate Communication, Corporate Communications International (US)

2015

• Highly Commended Paper for 2014, Corporate Communications: An International Journal
• Top Special Topics Paper, Advertising Division
  Association of Educators in Journalism and Mass Communication Conference, AEJMC (US), San Francisco, CA
• Best Faculty Paper, Public Relations Division, International Communication Association (US), San Juan, Puerto Rico

2014

• Best Paper (Applied), Conference on Corporate Communication, Corporate Communications International (US)

2010

• Top Paper, Public Relations Division, Association of Educators in Journalism and Mass Communication Conference, AEJMC (US)

2009

• Best Paper (Academic), Conference on Corporate Communication, Corporate Communications International (US)
• Top Paper Award, International Public Relations Research Conference (IPPRC), Institute of Public Relations (US)

2008

• Best Paper (Academic), Conference on Corporate Communication, Corporate Communications International (US)

2007

• Top 3 Faculty Paper, Public Relations Division, Association of Educators in Journalism and Mass Communication Conference, AEJMC (US)

2005

• Top Paper Award, International Public Relations Research Conference (IPPRC), Institute of Public Relations (US)

2004

• Top Paper Award, International Public Relations Research Conference (IPRRC), Institute of Public Relations (US)

Recent Publications

• Damayanti, R., & Pang, A. (early cite). “Chrono” crises: Dynamics and organizational crisis readiness. Journal of Communication Management
• Lim, T. H., Yang, S. C., Ng, K. T., Quek, S., & Pang, A. (2026). Seizing the narrative in a global information war: Examining President Volodymyr Zelenskyy’s media communication strategy. Journal of Communication Management, 30(1), 128-142
• Pang, A., Lim, J., & Ng, J. (2025). Crises and crisis management. Handbook of Innovations in Strategic Communication (pp. 191-209). In S. Bowen & E. Erzikova (Eds.). Northampton, MA: Edward Elgar Publishing.
• Pang, A., Ng, J., & Lim, J. (2025). Risk and Crisis Communication Research in Singapore. In A. Schwarz, M. Seeger, & S. Kim (Eds.). The Handbook of International Risk & Crisis Communication Research II (pp. 333-346). Malden, MA: Wiley-Blackwell
• Pang, A., & Ng, J., & Lim, R. (2025). Checking the pulse of stakeholders through the eyes of the media. In W. T. Coombs (Ed.). Media and crisis communication (pp. 195 – 221). New York: NY: Routledge
• Pang, A., & Jin, Y. (2024). Theory advancing practice – The Contingency theory in the strategic management of crises, conflicts, and complex public relations issues. Public Relations Review, 50, 102392
• Pang, A., Jin, Y., & Cameron, G. T. (2023). The contingency theory of strategic conflict management: Review from three decades of theory development, extension and application. Journalism & Communication Monographs, 25(2), 193–214.
   
• Mak, A., Chaidaroon, S., Poroli, A., & Pang, A. (2023). Capturing the dynamic tensions in CSR discourses: Toward an integrative circuit of culture model. Public Relations Review, 49, 102308.
   
• Pang, A., & Ng, J. (2023). Digital corporate communication and crisis life cycles. In V. Luoma-aho and M. Badham (Eds.). Handbook of Digital Corporate Communication (pp. 179–192). Northampton, MA: Edward Elgar Publishing.
   
• Pang, A., Jin, Y., & Cameron, G. T. (2023). Capturing the complexity and dynamism of decision making in PR. In C. H. Botan and E. J. Sommerfeldt (Eds.) Public Relations Theory III (pp. 151–172). New York, NY: Routledge.
   
• Pang, A., & Cameron, G. T. (2022). Conflict positioning in crisis communication: Impact of antecedent conditions on negotiation. Negotiation and Conflict Management Research, 15(1), 52-77
• Pang, A., Hogan, E., Andrasevic, I. (2022). The Catholic Church abuse scandal in Ireland: Two steps forward, one step back by Pope Francis? Corporate Communications: An International Journal, 27(1), 15-33.
• Pang, A., Lee, D., Low, G., & Hum, V. (2022). Social media influencers in crisis. In Y. Jin & L. Austin (Eds.). Social Media and Crisis Communication (pp. 87 – 105). New York, NY: Routledge.
• Lim, J. S., Yeo, C. S. Y., Leow, W., Ng, X. H., & Pang, A. (2022). Dark social influencer engagement in brand communication. In Y. Jin & L. Austin (Eds.). Social Media and Crisis Communication (pp. 193 – 208). New York, NY: Routledge.
• Pang, A., Jin, Y., Seo, Y., Choi, S. I., Teo, H. X., Le, P. D., & Reber, B. (2022). Breaking the sound of silence: Explication in the use of strategic silence in crisis communication. International Journal of Business Communication, 59(2), 219-241.
• Mak, A., Chaidaroon, S., Poroli, A., & Pang, A. (2021). Understanding organizational and socio-cultural contexts: A communicative constitutive approach to social license to operate among top Hong Kong companies. Public Relations Review, 47, 102055.
• Pang, A., Jin, Y., & Cameron, G. T. (2021). Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations. In C. Valentini (Ed.). Public Relations (pp. 381 - 398). Berlin, Germany: De Gruyter Mouton.
• Diers-Lawson, A., & Pang, A. (2021). Strategic crisis management: State of the field, challenges and opportunities. In C. Valentini (Ed.). Public Relations (pp. 195 - 215). Berlin, Germany: De Gruyter Mouton.
• Jin, Y., Pang, A., Cameron, G. T., Kim, S., Pagano, L. A. (2021). Managing complexity: Insights from the contingency theory of strategic conflict management. In Y. Jin, B. H. Reber, G. J. Nowak (Eds). Advancing crisis communication effectiveness (pp. 181 - 197). New York, NY: Routledge.
• Woon, E., & Pang, A. (2020). Public relations education in Singapore: Educating the next generation of practitioners on ethics. Journal of Public Relations Education, 6(3), 29-65.
• Pang, A., Jin. Y., Kim, S., & Cameron, G. T. (2020). Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management. In F. Frandsen. & W. Johansen (Eds). Crisis communication (pp. 141 – 164). Berlin, Germany: De Gruyter Mouton.
• Tan, K. Y., & Pang, A. (2020). Operationalizing crisis communication from within: Toward the Crisis Organizational Communication framework in the social mediated environment. Asia Pacific Public Relations Journal, 22(1), 1-20.
• Yeo, S. L., Pang, A., Cheong, M., & Yeo, J. (2020). Emotions in social media: An analysis of tweet responses to MH370 search suspension announcement. International Journal of Business Communication, 57(2), 194-211.
• Lim, L., Chia, J., & Pang, A. (2019). Mocked and shamed: Satirical news and its effects on organizational reputation. Communication and Media in Asia Pacific, 2(2), 1-26.
• Sng, K., Au, T. Y., & Pang, A. (2019). Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements. International Journal of Strategic Communication, 13(4), 301-320.
• Tan, K. Y., Pang, A., & Kang, J. X. (2019). Breaking bad news with CONSOLE: Toward a framework integrating medical protocols with crisis communication. Public Relations Review, 45, 153-166.
• Le, P. D., Teo, H. X., Pang, A., Li, Y., Goh, C. Q. (2019). When is silence golden? The use of strategic silence in crisis communication. Corporate Communications: An International Journal, 24 (1), 162-178.
• Ismail, N., Pagulayan, M. A, Francia, C. M. A., & Pang, A. (2019). Communicating in the Post-Truth era: Analyses of crisis response strategies of Presidents Donald Trump and Rodrigo Duterte. Journal of Public Affairs, 19 (1), 1-11.
• Tan, K. Y., & Pang, A. (2019). Assessing the use of social media for employee engagement in the Singapore Military. Communication and Media in Asia Pacific, 2 (1), 11 – 36.
• Lew, Z., Walther, J. B., Pang, A., & Shin, W. (2018). Interactivity in online chat: Conversational contingency and response latency in computer-mediated communication. Journal of Computer-Mediated Communication, 23(4), 201-221.
• Pang, A., & Tan, P. (2018). Government intervention in corporate crises: An Asian Perspective. Communication and Media in Asia Pacific, 1(1), 34 – 54.
• Pang, A., Shin, W., Lew, Z., & Walther, J. B. (2018). Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication, Journal of Marketing Communications, 24 (1), 68-82.
• Pang, A., Hu, Y., & Woon, E. (2018). A broad stroke or different strokes for different folks? Examining the subtleties in crisis management approaches between state-owned enterprises and privately-owned enterprises in China. Chinese Journal of Communication, 11(1), 5 – 25.
• Hu, Y., & Pang, A. (2018) The indigenization of crisis response strategies in the context of China. Chinese Journal of Communication, 11(1), 105-128.
• Pang, A., Lwin, M. O., Ng, C. S. M., Ong, Y. K., Chau, S. R., & Yeow, K. P. S. (2018). Utilization of CSR to build organizations’ corporate image in Asia: Need for an integrative approach. Asian Journal of Communication, 28(4), 335-359.
• Jin, Y., Pang, A., & Smith, J. (2018). Crisis communication and ethics: The role of public relations. Journal of Business Strategy, 39(1), 43 – 52.
• Pang, A., Limsico, J., Phong, L., Lareza, B. J. L., & S. Y. Low. (2018). Reputational damage in Twitter Hijack: Factors, dynamics and response strategies for crowd sourced campaigns. In P. Vasterman (Ed). From media hype to twitter storm: News explosions and their impact on issues, crises and public opinion (pp. 355 – 382). Amsterdam, Netherlands: University of Amsterdam Press.
• Pang, A., Mak, A., & Shin, W. (2018). Integrated CSR communication: Toward a model encompassing media agenda building with stakeholder dialogic engagement. In A. Lindgreen, J. Vanhamme., F. Maon & R. Mardon. (Eds.). Communicating Social Responsibility in the Digital Era (pp. 158 – 175). London, UK: Routledge.
• Damayanti, R. Rodrigues, S. A., Chua, S., & Pang, A. (2018). The corporate social media spokesperson: Who should speak on behalf of the organization in times of crises? Social Media and Crisis Communication (pp. 99-113). L. Austin & Y. Jin (Eds.). Routledge Taylor & Francis, New York, NY.
• Lim, R., Tan, E., Lim, W. Aziz, N., & Pang, A. (2018). When a pandemic strikes: Towards the Social Media Pandemic Communication Model. In L. Austin & Y. Jin (Eds.) Social Media and Crisis Communication (pp. 253-266). Routledge Taylor & Francis, New York, NY.
• Ho, B., Shin, W., & Pang, A. (2017). Corporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises. Journal of Marketing Communications, 23(6), 537 – 551.
• Pang, A. (2017). Product safety failure and restoring reputation across markets: Fonterra’s management of the 2013 bacterial contamination crisis. Journal of Marketing Channels, 24 (3-4), 136 – 152.
• Chua, A., Tee, C., Pang, A., Lim, E. (2017). The retransmission of rumor and rumor correction messages on twitter. American Behavioral Scientist, 61 (7), 707-723.
• Ng, A. S., Lwin, M. O., & Pang, A. (2017). Toward a theoretical framework to studying climate change policies: Insights from case study of Singapore. Sustainability, 9, 1167; DOI: 10.3390/su9071167.
• Woon, E., & Pang, A. (2017). Explicating the Information Vacuum: Stages, Intensifications, and Implications. Corporate Communications: An International Journal, 22 (3), 329-353.
• Yeo, S. L., & Pang, A. (2017). Asian multiculturalism in communication: Impact of culture in the practice of public relations in Singapore. Public Relations Review, 43, 112-122.
• Pang, A., & David, C. R. (2017). Cultural impediment or reflection of global phenomenon: State of Social Media Crisis Preparedness in Singapore. In A. George & K. Kwansah-Aidoo (Eds.). Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives (pp. 209 – 224). Institute of Electrical and Electronic Engineers, John Wiley & Sons.
• Wardoyo, R. J., & Pang, A. (2017). Power distance, uncertainty avoidance, and rukun: Managing the trans-boundary haze crisis in Indonesia. In A. George & K. Kwansah-Aidoo (Eds.). Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives (pp. 136-152). Institute of Electrical and Electronic Engineers, John Wiley & Sons.
• Pang, A., Damayanti, R., & Woon, E. (2017). When a nation’s leader is under siege: Managing personal reputation and engaging in public diplomacy. In B. V. Ruler, I. Smit, S. Romenti & O. Ihlen (Eds). How Strategic Communication Shapes Value and Innovation in Society (pp. 37 – 67). Advances in Public Relations and Communication Management book series. Bingley, UK: Emerald.

Research Interests

• Crisis management, communication and leadership
• Image and reputation management and repair
• Media
• Communication management: Political and public communication, public diplomacy, government communication and corporate communication