- Lei, Xiaoxia, Yixing Chen, and Ananya Sen (2026), “Trade-Offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search Market,” Management Science, 72 (4), 2998-3015.
- Ma, Mingjie, Siliang Tong, Yixing Chen, and Kim Huat Goh (2026), “The Public Health Impact of Private Fitness Expansion,” PNAS Nexus, 5 (2), pgag023. (Equal Contribution)
- Hou, Liwen, Xinxue Qu, Yixing Chen, and Ling Xue (2025), “Strategizing Value-Added Services for Platform Firms,” Production and Operations Management, 34 (10), 3289-3308.
- Chen, Yixing, Shrihari Sridhar, Kyuhong Han, Sonam Singh, Vikas Mittal, and Taehoon Im† (2024), “The Value of Safety Training for Business-to-Business Firms,” Journal of Marketing Research, 61 (4), 742-759.
- Singal, Amit G., Yixing Chen, Shrihari Sridhar, Vikas Mittal, Hannah Fullington, Muzeeb Shaik, Akbar K. Waljee and Jasmin Tiro (2022), “Novel Application of Predictive Modeling: Identifying Patients for a Tailored Approach to Promoting HCC Surveillance in Patients with Cirrhosis,” Clinical Gastroenterology and Hepatology, 20 (8), 1795–1802.
- Chen, Yixing, Vikas Mittal, and Shrihari Sridhar (2021), “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending,” Journal of Marketing Research, 58 (1), 141-162.
- Chen, Yixing, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal (2020), “Improving Cancer Outreach Effectiveness through Targeting and Economic Assessments: Insights from a Randomized Field Experiment,” Journal of Marketing, 84 (3), 1–27. (Lead Article)
- Kanuri, Vamsi K., Yixing Chen, and Shrihari Sridhar (2018), “Scheduling Content on Social Media: Theory, Evidence, and Application,” Journal of Marketing, 82 (6), 89–108.
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