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Faculty Profile

Hulya KARAMAN's photo

Hulya KARAMAN

Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business LKCSB

Education

2018

Ph.D. in Business Administration, Marketing  
Goizueta Business School, Emory University

2012

Master of Science in Business Administration, Marketing 
Olin Business School, Washington University in St. Louis

2006

Master of Science in Management 
Warrington College of Business, University of Florida

2004

Bachelor of Science in Mathematics Engineering  
Istanbul Technical University, Istanbul

Current Position(s) Held

2018-Now  

Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors

  • AIM – AMA Sheth Foundation Doctoral Consortium Fellow, 2018

  • Sheth Fellowship, Emory University, 2015

  • Goizueta Business School Doctoral Fellowship, Emory University

  • Olin Business School Graduate Fellowship, Washington University in St. Louis 

  • Beta Gamma Sigma, University of Florida, 2006

  • Outstanding International Student Award, University of Florida, 2006

  • Dean’s High Honor List, Istanbul Technical University

Research Interests

  • Online word of mouth (WOM)

  • Customer engagement

 

  • E-commerce

  

Selected Journal Articles (Refereed)
 

Hülya Karaman (2024), “The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations”, Management Science, forthcoming [PDF]

  
 

Hülya Karaman (2021), “Online Review Solicitations Reduce Extremity Bias in Online Review Distributions and Increase Their Representativeness”, Management Science, 67 (7), 4420-4445 [PDF]

  
 

Le Mens, Gaël, Jerker Denrell, Balázs Kovács, and Hülya Karaman (2019), “Information Sampling, Judgment and the Environment: Application to the Effect of Popularity on Evaluations”, Topics in Cognitive Science, 11 (2), 358-73  [PDF]

  
   
68280897
Curriculum Vitae
Google Scholar

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
3
Publications
3
H-Index (All Time)
116
Citations (All Time)
Hülya Karaman is an Assistant Professor of Marketing at Singapore Management University, internationally recognized for her research on online word of mouth, customer engagement, and e-commerce, with publications in leading journals and a strong record of academic service and teaching excellence.

Combines rigorous quantitative analysis with real-world relevance in digital marketing; advances understanding of how online review systems shape consumer and firm behavior; recognized for methodological rigor, impactful publications, and contributions to academic and industry knowledge; active in academic service and mentoring.

Focused research areas include The dynamics and impact of online word of mouth, including the effects of online review solicitation on consumer behavior and firm outcomes; representativeness and bias in online review distributions; customer engagement in digital platforms.
Areas of Expertise
Online word of mouth (WOM)Customer engagementE-commerce
This highlights are AI-generated content using the faculty's CV.

Education

2018

Ph.D. in Business Administration, Marketing  
Goizueta Business School, Emory University

2012

Master of Science in Business Administration, Marketing 
Olin Business School, Washington University in St. Louis

2006

Master of Science in Management 
Warrington College of Business, University of Florida

2004

Bachelor of Science in Mathematics Engineering  
Istanbul Technical University, Istanbul

Current Position(s) Held

2018-Now  

Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors

  • AIM – AMA Sheth Foundation Doctoral Consortium Fellow, 2018

  • Sheth Fellowship, Emory University, 2015

  • Goizueta Business School Doctoral Fellowship, Emory University

  • Olin Business School Graduate Fellowship, Washington University in St. Louis 

  • Beta Gamma Sigma, University of Florida, 2006

  • Outstanding International Student Award, University of Florida, 2006

  • Dean’s High Honor List, Istanbul Technical University

Research Interests

  • Online word of mouth (WOM)

  • Customer engagement

 

  • E-commerce

  

Selected Journal Articles (Refereed)
 

Hülya Karaman (2024), “The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations”, Management Science, forthcoming [PDF]

  
 

Hülya Karaman (2021), “Online Review Solicitations Reduce Extremity Bias in Online Review Distributions and Increase Their Representativeness”, Management Science, 67 (7), 4420-4445 [PDF]

  
 

Le Mens, Gaël, Jerker Denrell, Balázs Kovács, and Hülya Karaman (2019), “Information Sampling, Judgment and the Environment: Application to the Effect of Popularity on Evaluations”, Topics in Cognitive Science, 11 (2), 358-73  [PDF]