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Faculty Profile

Jin K HAN's photo

Jin K HAN

(On Leave)
Full-time Faculty
Professor of Marketing
Lee Kong Chian School of Business LKCSB

Education

1994

Ph.D in Marketing
Graduate School of Business, Columbia University

1993

M.Phil. in Marketing
Graduate School of Business, Columbia University

1989

A.B. in Applied Mathematics-Economics
Brown University

Current Position(s) Held

2025 -  Now

Professor of Marketing
Singapore Management University

2022 - 2025

Area Coordinator of Marketing
Singapore Management University

2010 - Now

Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2018 - 2021

Area Coordinator of Marketing
Singapore Management University

2010 - 2013

Area Coordinator of Marketing
Singapore Management University

2001 - 2010

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2004 - Now

Academic Director, Centre for Marketing Excellence
Singapore Management University

Research Interests

Innovation

Marketing Strategy

Brand Equity

Selected Journal Articles (Refereed)

  • Han, Jin K., Yung Kyun Choi, and Sangman Han (2022), "The Future of Marketing & Advertising in Asia," Journal of Business Research, Vol. 149 (October), 1016-1017.
  • Han, Sangman, Jin K. Han, Il Im, S.I. Jung, and J.W. Lee (2022), "Mapping Consumer’s Cross-Device Usage for Online Search: Mobile- vs. PC-based Search in the Purchase Decision Process," Journal of Business Research, Vol 149 (March), 387-399.
  • Sohn, Yong Seok, Kun Woo Yoo, and Jin K. Han (2019), "Perceived Product Creativity and Mental Contrasting: Desired Future on Consumers’ Product Replacement Decisions," Psychology & Marketing, Vol. 36, No. 1 (January), 41-56.
  • Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2018), "What's in a Name?  The Impact of Subcategory Salience on Value Perception and Upgrade Intention for Multicategory Products," Psychology & Marketing, Vol. 35, No. 12 (December), 913-922.
  • Han, Jin K., Yong Seok Sohn, and Kun Woo Yoo (2015), "The Korean Language and the Effects of its Honorifics System in Advertising:  Deferential and Informal Speech as Regulatory Prime on Persuasive Impact," Marketing Letters, Vol. 26, No. 3 (September), 321-333.
  • Sohn, Yong Seok, Jin K. Han, and Sung-Hack Lee (2012), "Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context," International Journal of Advertising, Vol. 31, No. 1, 133-146.
  • Chung, Seh Woong, Jin K. Han, and Yong Seok Sohn (2012), "Technological Expectation and Consumer Preferences for Product Form," Journal of Business Research, Vol. 69, No. 9, 1290-1294.
  • Kim, Namwoon, Jae H. Pae, Jin K. Han, and Rajendra K. Srivastava (2010), "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms," Industrial Marketing Management, Vol. 39, No. 3 (April), 473-484.
  • Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2009), "Technology Convergence:  When Do Consumers Prefer Converged Products to Dedicated Products?," Journal of Marketing, Vol. 73, No.4, July, 97-108. 
  • Ryu, Gangseog and Jin K. Han (2009), "Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence," Journal of Consumer Psychology, Vol. 19, No. 3, July, 403-415.
  • Meyer, Robert J., Shenghui Zhao, and Jin K. Han (2008), "Biases in Valuation vs. Usage of Innovative Product Features," Marketing Science, Vol. 27, No. 6, Nov/Dec, 1083-1096.
  • "Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096
  • Yoo, Shijin, Seh Woong Chung, and Jin K. Han (2006), "A Durable Replacement Model for Symbolic vs. Utilitarian Consumption:  An Integrated Cultural and Socio-Economic Perspective," Global Economic Review, Vol. 35, No. 2, June, 193-206.
  • Davies, Howard, Jin K. Han, Namwoon Kim, and Jae H. Pae (2004), "Entry Mode and Performance in a Transitional Economy:  A Framework for Foreign-Invested Enterprises in China," The Chazen Web Journal of International Business, Special Issue: Global Branding and Global Business, No. 4, Spring, online.
  • Pae, Jae H., Namwoon Kim, Jin K. Han, and Leslie Yip (2002), "Managing Intra-Organizational Diffusion of Innovations:  Impact of Buying Center Dynamics and Environments," Industrial Marketing Management, Vol. 31, No. 8, November, 719-726.
  • Tavassoli, Nader T. and Jin K. Han (2002), "Auditory and Visual Identifiers in Chinese and English," Journal of International Marketing, Vol. 10, No. 2, 13-28 (lead article).
  • Kim, Namwoon, Jin K. Han, and Rajendra K. Srivastava (2002), "A Dynamic IT Adoption Model for the SOHO Market:  PC Generational Decisions with Technological Expectations," Management Science, Vol. 48, No. 2, February, 222-240.
  • Tavassoli, Nader T. and Jin K. Han (2001), "Scripted Thought:  Processing Korean Hancha and Hangul in a Multimedia Context," Journal of Consumer Research, Vol. 28, No. 3, December, 482-493.
  • Han, Jin K., Namwoon Kim, and Hong-Bumm Kim (2001), "Entry Barriers:  A Dull-, One-, or Two-Edged Sword for Incumbents?  Unraveling the Paradox from a Contingency Perspective," Journal of Marketing, Vol. 65, No. 1, January, 1-14 (lead article).
  • Kim, Namwoon, Rajendra K. Srivastava, and Jin K. Han (2001), "Consumer Decision Making in a Multi-Generational Choice Set Context," Journal of Business Research, Vol. 53, No. 3, 123-136.
  • Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava (1998), "Market Orientation and Organizational Performance:  Is Innovation a Missing Link?," Journal of Marketing, Vol. 62, No. 4, October, 30-45.
  • Han, Jin K. (1998), "Brand Extensions in a Competitive Context:  Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality," Academy of Marketing Science Review, 98 (1), online. 
  • Han, Jin K. and Bernd H. Schmitt (1997), "Product-Category Dynamics and Corporate Identity in Brand Extensions:  A Comparison of Hong Kong and U.S. Consumers," Journal of International Marketing, Vol. 5, No. 1, 77-92.

Business Cases and Teaching Notes
  • Chang, Dae Ryun and Jin K. Han (2022), "‘No More Uncle:’ Asian Men’s Beauty Care in the Forefront of Gender-Neutral Marketing," Harvard Business Publishing.
  • Chang, Dae Ryung and Jin K. Han (2022), TEACHING NOTE: "‘No More Uncle:’ Asian Men’s Grooming in Marketing Spotlight," Harvard Business Publishing.
  • Han, Jin K., Yong Seok Sohn, Sheetal Mittal, and Havovi Joshi (2017), "Paris Baguette: Quintessentially French with Love from Korea," Harvard Business Publishing and listed as Harvard Business Publishing’s BESTSELLER.
  • Han, Jin K., Yong Seok Sohn, Sheetal Mittal, and Havovi Joshi (2017), TEACHING NOTE: "Paris Baguette: Quintessentially French with Love from Korea," Harvard Business Publishing Reference 
68280253
Curriculum Vitae
Google Scholar

Research Areas and Areas of Expertise

Highlights
2
Publications
18
H-Index (All Time)
6590
Citations (All Time)
Jin K. Han is an internationally recognized marketing scholar specializing in innovation, branding, and consumer decision-making, with extensive contributions to cross-cultural and Asian market research.

Bridges methodological rigor with real-world relevance in Asian and global contexts; recognized for advancing understanding of innovation, branding, and consumer psychology; strong track record in high-impact publications, editorial leadership, and industry collaboration; noted for cross-cultural insights and luxury branding expertise.

Focused research areas include Consumer behavior in innovation and product adoption; brand extensions and collaborations; cross-cultural influences on marketing strategy; technology convergence and its impact on consumer preferences; advertising effectiveness in Asian contexts.
Areas of Expertise
marketingbrand managementinnovation
This highlights are AI-generated content using the faculty's CV.

Education

1994

Ph.D in Marketing
Graduate School of Business, Columbia University

1993

M.Phil. in Marketing
Graduate School of Business, Columbia University

1989

A.B. in Applied Mathematics-Economics
Brown University

Current Position(s) Held

2025 -  Now

Professor of Marketing
Singapore Management University

2022 - 2025

Area Coordinator of Marketing
Singapore Management University

2010 - Now

Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2018 - 2021

Area Coordinator of Marketing
Singapore Management University

2010 - 2013

Area Coordinator of Marketing
Singapore Management University

2001 - 2010

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2004 - Now

Academic Director, Centre for Marketing Excellence
Singapore Management University

Research Interests

Innovation

Marketing Strategy

Brand Equity

Selected Journal Articles (Refereed)

  • Han, Jin K., Yung Kyun Choi, and Sangman Han (2022), "The Future of Marketing & Advertising in Asia," Journal of Business Research, Vol. 149 (October), 1016-1017.
  • Han, Sangman, Jin K. Han, Il Im, S.I. Jung, and J.W. Lee (2022), "Mapping Consumer’s Cross-Device Usage for Online Search: Mobile- vs. PC-based Search in the Purchase Decision Process," Journal of Business Research, Vol 149 (March), 387-399.
  • Sohn, Yong Seok, Kun Woo Yoo, and Jin K. Han (2019), "Perceived Product Creativity and Mental Contrasting: Desired Future on Consumers’ Product Replacement Decisions," Psychology & Marketing, Vol. 36, No. 1 (January), 41-56.
  • Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2018), "What's in a Name?  The Impact of Subcategory Salience on Value Perception and Upgrade Intention for Multicategory Products," Psychology & Marketing, Vol. 35, No. 12 (December), 913-922.
  • Han, Jin K., Yong Seok Sohn, and Kun Woo Yoo (2015), "The Korean Language and the Effects of its Honorifics System in Advertising:  Deferential and Informal Speech as Regulatory Prime on Persuasive Impact," Marketing Letters, Vol. 26, No. 3 (September), 321-333.
  • Sohn, Yong Seok, Jin K. Han, and Sung-Hack Lee (2012), "Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context," International Journal of Advertising, Vol. 31, No. 1, 133-146.
  • Chung, Seh Woong, Jin K. Han, and Yong Seok Sohn (2012), "Technological Expectation and Consumer Preferences for Product Form," Journal of Business Research, Vol. 69, No. 9, 1290-1294.
  • Kim, Namwoon, Jae H. Pae, Jin K. Han, and Rajendra K. Srivastava (2010), "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms," Industrial Marketing Management, Vol. 39, No. 3 (April), 473-484.
  • Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2009), "Technology Convergence:  When Do Consumers Prefer Converged Products to Dedicated Products?," Journal of Marketing, Vol. 73, No.4, July, 97-108. 
  • Ryu, Gangseog and Jin K. Han (2009), "Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence," Journal of Consumer Psychology, Vol. 19, No. 3, July, 403-415.
  • Meyer, Robert J., Shenghui Zhao, and Jin K. Han (2008), "Biases in Valuation vs. Usage of Innovative Product Features," Marketing Science, Vol. 27, No. 6, Nov/Dec, 1083-1096.
  • "Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096
  • Yoo, Shijin, Seh Woong Chung, and Jin K. Han (2006), "A Durable Replacement Model for Symbolic vs. Utilitarian Consumption:  An Integrated Cultural and Socio-Economic Perspective," Global Economic Review, Vol. 35, No. 2, June, 193-206.
  • Davies, Howard, Jin K. Han, Namwoon Kim, and Jae H. Pae (2004), "Entry Mode and Performance in a Transitional Economy:  A Framework for Foreign-Invested Enterprises in China," The Chazen Web Journal of International Business, Special Issue: Global Branding and Global Business, No. 4, Spring, online.
  • Pae, Jae H., Namwoon Kim, Jin K. Han, and Leslie Yip (2002), "Managing Intra-Organizational Diffusion of Innovations:  Impact of Buying Center Dynamics and Environments," Industrial Marketing Management, Vol. 31, No. 8, November, 719-726.
  • Tavassoli, Nader T. and Jin K. Han (2002), "Auditory and Visual Identifiers in Chinese and English," Journal of International Marketing, Vol. 10, No. 2, 13-28 (lead article).
  • Kim, Namwoon, Jin K. Han, and Rajendra K. Srivastava (2002), "A Dynamic IT Adoption Model for the SOHO Market:  PC Generational Decisions with Technological Expectations," Management Science, Vol. 48, No. 2, February, 222-240.
  • Tavassoli, Nader T. and Jin K. Han (2001), "Scripted Thought:  Processing Korean Hancha and Hangul in a Multimedia Context," Journal of Consumer Research, Vol. 28, No. 3, December, 482-493.
  • Han, Jin K., Namwoon Kim, and Hong-Bumm Kim (2001), "Entry Barriers:  A Dull-, One-, or Two-Edged Sword for Incumbents?  Unraveling the Paradox from a Contingency Perspective," Journal of Marketing, Vol. 65, No. 1, January, 1-14 (lead article).
  • Kim, Namwoon, Rajendra K. Srivastava, and Jin K. Han (2001), "Consumer Decision Making in a Multi-Generational Choice Set Context," Journal of Business Research, Vol. 53, No. 3, 123-136.
  • Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava (1998), "Market Orientation and Organizational Performance:  Is Innovation a Missing Link?," Journal of Marketing, Vol. 62, No. 4, October, 30-45.
  • Han, Jin K. (1998), "Brand Extensions in a Competitive Context:  Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality," Academy of Marketing Science Review, 98 (1), online. 
  • Han, Jin K. and Bernd H. Schmitt (1997), "Product-Category Dynamics and Corporate Identity in Brand Extensions:  A Comparison of Hong Kong and U.S. Consumers," Journal of International Marketing, Vol. 5, No. 1, 77-92.

Business Cases and Teaching Notes
  • Chang, Dae Ryun and Jin K. Han (2022), "‘No More Uncle:’ Asian Men’s Beauty Care in the Forefront of Gender-Neutral Marketing," Harvard Business Publishing.
  • Chang, Dae Ryung and Jin K. Han (2022), TEACHING NOTE: "‘No More Uncle:’ Asian Men’s Grooming in Marketing Spotlight," Harvard Business Publishing.
  • Han, Jin K., Yong Seok Sohn, Sheetal Mittal, and Havovi Joshi (2017), "Paris Baguette: Quintessentially French with Love from Korea," Harvard Business Publishing and listed as Harvard Business Publishing’s BESTSELLER.
  • Han, Jin K., Yong Seok Sohn, Sheetal Mittal, and Havovi Joshi (2017), TEACHING NOTE: "Paris Baguette: Quintessentially French with Love from Korea," Harvard Business Publishing Reference