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Faculty Profile

Education

2019

Doctorate of Business Administration 
Singapore Management University 

2014

Masters of Business Administration  
Singapore Management University 

2004Bachelor of Business Management
Singapore Management University 
 

Current Position(s) Held

2026-Now

Lecturer
Singapore Management University 

2021-2025Adjunct Faculty
Singapore Management University 
2019-2022Adjunct Teaching Mentor 
Singapore Management University 
2020-2021Senior Lecturer 
Singapore University of Social Sciences         
 

Awards, Recognition and Honors

  • SMU Dean’s Teaching Honour List, 2021-2025
  • SUSS Teaching Grant 2025- From Theory to Application With Gamification 
  • SUSS Outstanding Teacher Award 2024
  • SUSS Excellent Teaching Award 2023

Research Interests

  • Marketing 
 
  • Services Marketing 
 
  • Entrepreneurship