Ph.D., Business Administration (Marketing)
University of Utah
2014
M.S., Business and Management: Information Systems
University of Maryland
2012
B.S., Economics (Finance)
Southwestern University of Finance and Economics
Current Position(s) Held
2021-Now
Assistant Professor of Marketing
Singapore Management University
Awards, Recognition and Honors
Winner, 2025 Best Marketing Paper in Management Science Award
Lee Kong Chian School of Business Dean's Teaching Honour List, 2022, 2023, 2024
ISMS Early-Career Scholars Camp Fellow, 2022
Singapore Minister of Education Tier 1 Research Grant (S$ 34,000), 2022
Singapore Minister of Education Tier 1 Research Grant (S$ 33,000), 2021
Third Place, CSAMSE Practice Award, 2021
Lee Kong Chian School of Business Retail Scholar, 2021
AMA-Sheth Foundation Doctoral Consortium Fellow, 2018
David Eccles School of Business Doctoral Student Teaching Excellence Award, 2018
Research Interests
Digital Marketing
Generative AI
Online Reviews
Travel & Tourism
Online Video Advertising
Sustainability
Social Media
SELECTED JOURNAL ARTICLES (REFEREED)
Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
* Winner, 2025 Best Marketing Paper in Management Science Award
