Faculty Profile

LI Linyi's photo

LI Linyi

Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business
LKCSB

Education

2020

Ph.D., Business Administration (Marketing)
University of Utah

2014

M.S., Business and Management: Information Systems 
University of Maryland
2012 B.S., Economics (Finance)
Southwestern University of Finance and Economics    

Current Position(s) Held
2021-Now   Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors
  • Lee Kong Chian School of Business Dean's Teaching Honour List, 2021-2022
  • Third Place, CSAMSE Practice Award, 2021
  • Lee Kong Chian School of Business Retail Scholar, 2021
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2018    
  • David Eccles School of Business Doctoral Student Teaching Excellence Award, 2018
  • David Eccles School of Business Doctoral Scholarship, 2014-2019    
  • Quantitative Marketing and Structural Econometrics Workshop Fellow, 2017
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2017
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2016

Research Interests
  • Advertising

  • Online Reviews & Social Media

  
  • Consumer Search
  
  • Sustainability & Firms and Society
  • Consumer Finance
  • Privacy & Regulation

SELECTED JOURNAL ARTICLES (REFEREED)
  • Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
+65 68264814
Curriculum Vitae

Research Areas and Areas of Expertise

Strategic Priorities