Faculty Profile

Fangwen Lin is an emerging scholar in strategy and entrepreneurship, specializing in nonmarket strategy, organizational theory, and social impact, with award-winning research on corporate responses to geopolitical and institutional challenges.

Recognized for bridging organizational theory and nonmarket strategy with practical insights into corporate social responsibility and activism; recipient of multiple best paper awards and fellowships; combines rigorous empirical analysis with relevance to emerging markets and global business environments.

Focused research areas include Corporate responses to institutional transitions and geopolitical tensions; sociopolitical activism by multinational corporations; boycott and buycott dynamics; product innovation and repositioning in response to social movements; gender representation in global capital.