Michelle P LEE
Education
|
2000 |
Ph.D. in Marketing |
|
1995 |
BComm (Commerce and Finance), |
Current Position(s) Held
| 2021- Now |
Associate Provost (Undergraduate Programmes) |
| 2017 - 2021 |
Associate Dean (Undergraduate Programmes) |
| 2011 - Now |
Associate Professor of Marketing (Education) |
| 2009 - 2017 |
Director, Accreditation and Curriculum Matters |
| 2010 - 2011 |
Assistant Professor of Marketing (Education) |
|
2000 - 2009 |
Assistant Professor of Marketing |
Awards, Recognition and Honors
-
Lee Foundation Fellowship, Singapore Management University ,2000
-
Doctoral Consortium Fellow, American Marketing Association ,1999
-
Ontario Graduate Scholarship, Government of Ontario (1997 – 2000) University of Toronto Fellowship (1995 – 1997)
-
Female Doctoral Grant, University of Toronto ( 1995 – 1998)
-
Bachelor of Commerce, Graduation with High Distinction, University of Toronto (1995)
Research Areas
-
Memory (Implicit Memory, Fluency Effects)
-
The Mere Exposure Effect
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Context Effects
Selected Journal Articles (Refereed)
-
"Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research
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"Response to Goldberg, Healey and Hasher, Sternthal and Benezzi", by Catherine A. COLE, Carolyn C. YOON, and Pui Yee, Michelle LEE, 2009, Journal of Consumer Psychology
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"Consumer Decision Making and Aging: Current Knowledge and Future Directions", by Carolyn C. YOON, Catherine A. COLE, and Pui Yee, Michelle LEE, 2008, Journal of Consumer Psychology
Journal Articles (Forthcoming)
-
“Future Scenarios for Management Education”, by Howard Thomas, Michelle Lee and Alexander Wilson, 2014, Journal of Management Development.
Books and Monographs (Forthcoming)
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"Securing the Future of Management Education: Competitive Destruction or Constructive Innovation", by Howard THOMAS, Pui Yee, Michelle LEE, Lynne THOMAS, and Alexander WILSON, Emerald Group, Bingley, UK, 201