Education
2000 | Ph.D. in Marketing |
1995 | BComm (Commerce and Finance), |
Current Position(s) Held
| 2021- Now | Associate Provost (Undergraduate Programmes) Singapore Management University |
| 2017 - 2021 | Associate Dean (Undergraduate Programmes) Lee Kong Chian School of Business, Singapore Management University |
| 2011 - Now | Associate Professor of Marketing (Education) Lee Kong Chian School of Business, Singapore Management University |
| 2009 - 2017 | Director, Accreditation and Curriculum Matters Lee Kong Chian School of Business, Singapore Management University |
| 2010 - 2011 | Assistant Professor of Marketing (Education) Lee Kong Chian School of Business, Singapore Management University |
| 2000 - 2009 | Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University |
Awards, Recognition and Honors
- Curtis Tate Best Paper Award, North American Case Research Association, 2025
- SMU Excellent Teacher Award Nominee, 2025
- National Day Award – Long Service Medal, Prime Minister’s Office, 2025
- National Day Award - Public Administration Medal (Bronze), Prime Minister’s Office, 2016
- National Day Award - Commendation Medal, Prime Minister’s Office, 2010
- Dean’s Teaching Honour List (2004-2007, 2009-2013, 2016, 2019-2025)
Research Areas
- Context effects
- Perceptual and conceptual fluency
- Memory
- Management education
Selected Journal Articles (Refereed)
- “Marou Faiseurs De Chocolat: Growing a sustainability-focused bean-to-bar brand”, by LEE, Michelle P.; RAMASWAMI, Seshan. (2024). Case Research Journal, 44 (1).
- “Money, time, and the stability of consumer preferences”, by LEE, Leonard; LEE, Michelle P.; BERTINI, Marco; ZAUBERMAN, Gal; ARIELY, Dan. (2015). Journal of Marketing Research, 52 (2), 184-199.
- “Disambiguating the role of ambiguity in perceptual assimilation and contrast effects”, by LEE, Michelle Pui Yee; Suk, K.. (2010). Journal of Consumer Research, 36 (5), 890-897.
Books and Monographs
- "When money fails to talk: Unintended consequences of using monetary incentives to elicit sustainable behaviours”, by LEE, Michelle P.. (2022). In Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, & Paul Tracey (Ed.), Handbook on the business of sustainability: The organization, implementation, and practice of sustainable growth (pp. 543-560) Cheltenham: Edward Elgar.
- “Creating a New Management University: Tracking the Strategy of Singapore Management University (SMU) in Singapore (1997-2019/20)”, by THOMAS, Howard; WILSON, Alexander; LEE, Michelle P (2022). UK: Routledge, Taylor & Francis.