HighlightsThese highlights are AI-generated using the faculty's CV and Google Scholar profile
ONG Siow Heng is a leading scholar and educator in intercultural and corporate communication, with extensive contributions to research, teaching, and academic leadership at Singapore Management University.
Recognized for bridging theory and practice in intercultural and corporate communication; significant influence on curriculum development and student engagement at SMU; leadership in major academic programs and research initiatives; impactful contributions to understanding cross-cultural learning and communication in Asia-Pacific contexts.
Focused research areas include Cross-cultural communication and learning; public campaigns and persuasion; the role of metaphor and narrative in public and organizational communication; communication ethics; popular culture and media studies.
Recognized for bridging theory and practice in intercultural and corporate communication; significant influence on curriculum development and student engagement at SMU; leadership in major academic programs and research initiatives; impactful contributions to understanding cross-cultural learning and communication in Asia-Pacific contexts.
Focused research areas include Cross-cultural communication and learning; public campaigns and persuasion; the role of metaphor and narrative in public and organizational communication; communication ethics; popular culture and media studies.
Areas of Expertise
Intercultural CommunicationPublic CampaignsCommunication and Popular Culture
Past Awarded Grant
- EU/ASEAN Grant for Research on Cross-Cultural Learning Styles, 2005 - 2006
Education
| 1994 | PhD, Northwestern University |
Current Position(s) Held
| 2007 - Now | Editorial Board Member |
| European Journal of International Management | |
| 2015 - Now | Professor of Communication Management (Education) |
| Lee Kong Chian School of Business, SingaporeManagement University | |
| 2002 - 2015 | Associate Professor of Communication Management (Practice) |
| Lee Kong Chian School of Business, Singapore Management University |
Research Interests
- Intercultural Communication
- Public Campaigns
- Communication and Popular Culture
Selected Case Studies
- Susheela Varghese, Mahima Rao-Kachroo, ONG Siow Heng, "iFAST: BUILDING A GLOBAL FINANCIAL ECOSYSTEM" (SMU Centre for Case Learning Excellence: https://lnkd.in/gv3benMQ • Harvard Business Impact: https://lnkd.in/gtqgQ7n9 • The Case Centre: https://lnkd.in/gpeBJ5BY)
Grant Projects
"Building group cohesion through leader oratory and perceptions of the impact of speaker practices across different audience groups", TL@NTU Behavioural and Communication Science Programme Research Project Grant, Temasek Laboratories at Nanyang Technological University, PI Timothy CLARK , Co-PI ONG Siow Heng, Grant Amount: S$300,234. Project Completed Oct 2025.
Selected Journal Articles (Refereed)
- "Cross-Cultural Differences in Learning and Education: Stereotypes, Myths and Realities" in Learning and Teaching Across Cultures in Higher Education, International Journal of Learning, 12, (5): 247-256, by Siow Heng ONG, et. al. Common Ground Publisher
- "Allusion As Trope", by Siow Heng ONG, 2000, 1, Journal of Language, Society and Culture
Selected Books and Monographs (Authored or Co-authored)
- "Metaphor and Public Communication : Selected Speeches of Lee Kuan Yew and Goh Chok Tong", by Siow Heng ONG and Nirmala Govindasamy ONG, Singapore: Marshall Cavendish Academic, 2nd Edition, 2006
- "Intercultural Communciation Competencies in Higher Education Management", by Siow Heng ONG, Gerhard APFELTHALER, Katrin HANSEN, and Nirundon TAPACHAI., Singapore: Marshall Cavendish Academic, 2006
Selected Books and Monographs (Edited or Co-edited)
- "Intercultural Communication Competencies in Higher Education and Management", by Siow Heng ONG, Marshall Cavendish, Singapore , 2006, 415
Selected Chapters in Books
- "The Virgin Group: Richard Branson", by Siow Heng ONG, Management, Campling, Poole, Wiesner and Schermerhorn, 3rd Asia Pacific Edition, John Wiley & Sons, Australia, Ltd,, Australia , 2007
- NTUC Income: A CEO Epitomizes Open Communication", by Siow Heng ONG, Management, Campling, Poole, Wiesner and Schermerhorn, 3rd Asia Pacific Edition, John Wiley & Sons,, Ltd, Australia , 2007
- "Cross -Cultural Differences in Learning and Education: Stereotypes, Myths and Realities", by G. APFELTHALER, K. HANSEN, S. KEUCHEL, C. MUELLER, Siow Heng ONG, and N. TAPACHA, Learning and Teaching Across Cultures in Higher Education, David Palfreyman and Dawn McBride, 2007
- "Asians and Europeans - Similar and Yet Different: A Comparison of Students' Attitudes Towards Learning and Studying Across Four Countries", by Siow Heng ONG, Intercultural Communication Competencies in Higher Education and Management, Marshall Cavendish Academic, 2006, 11-35