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Faculty Profile

Patricia LUI's photo

Patricia LUI

Full-time Faculty

Senior Lecturer of Marketing; Programme Coordinator, TREBLE; Assistant Dean (Alumni, Careers, Rankings)

Lee Kong Chian School of Business LKCSB

Education

2012

Ph.D. in Marketing  
University of Western Australia

2007

Master of Management Research (MMR)
University of Western Australia

Current Position(s) Held

2026-NowAssistant Dean (Alumni, Careers and Rankings)
Singapore Management University
2024-NowProgramme Co-ordinator of the TREBLE Programme 
Singapore Management University
2022-NowSenior Lecturer of Marketing
Singapore Management University
2018-2021Lecturer of Marketing
Singapore Management University
2015-2018Adjunct Faculty 
Singapore Management University

Awards, Recognition and Honors

  • Winner, Teaching Excellence in Postgraduate Professional Programmes Award, 2025
  • Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2023
  • Winner, SMU Excellent SMU-X Teacher Award, 2022 (university-level)
  • Winner, The Outstanding Case Writer Competition at The Case Centre Awards and Competitions, 2021
  • Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2021
  • Finalist, SMU Excellent SMU-X Teacher Award, 2021
  • Finalist, SMU Excellent SMU-X Teacher Award, 2020
  • Recipient, SMU MSc. in Management Excellent Teaching Award, 2020
  • Finalist, SMU Outstanding Teaching Adjunct, 2017
  • SMU Dean’s Teaching Honour List, Top Faculty Members,  2018 – 2025
  • SMU Dean’s Teaching Honour List, Top Ten Adjunct Faculty, 2015 – 2017
 

Research Interests

  • Consumer Behaviour
 
  • Digital Marketing
 
  • Entrepreneurial Marketing & Branding
 
  • Services Excellence
 
  
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Curriculum Vitae

Research Areas and Areas of Expertise