Faculty Profile

Patricia LUI's photo

Patricia LUI

Full-time Faculty

Senior Lecturer of Marketing; Programme Coordinator, TREBLE

Lee Kong Chian School of Business LKCSB

Education

2012

Ph.D. in Marketing  
University of Western Australia

2007

Master of Management Research (MMR)
University of Western Australia

Current Position(s) Held
2022-Now

Senior Lecturer of Marketing
Singapore Management University

2018-2021

Lecturer of Marketing
Singapore Management University

2015-2018

Adjunct Faculty 
Singapore Management University

Awards, Recognition and Honors

  • Winner, The Outstanding Case Writer Competition at The Case Centre Awards and Competitions, 2021

  • Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2021

  • Finalist, SMU Excellent SMU-X Teacher Award, 2021

  • Finalist, SMU Excellent SMU-X Teacher Award, 2020

  • Recipient, SMU MSc. in Management Excellent Teaching Award, 2020

  • Finalist, SMU Outstanding Teaching Adjunct, 2017

  • SMU Dean’s Teaching Honour List, Top Faculty Members,  2018 – 2021

  • SMU Dean’s Teaching Honour List, Top Ten Adjunct Faculty, 2015 – 2017
 

Research Interests

  • Consumer Behaviour

  • Digital Marketing

  

  • Service Excellence

  

  • Brand Strategy
 
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Curriculum Vitae

Research Areas and Areas of Expertise