Faculty Profile

Qi Yu is an accomplished quantitative marketing scholar whose research leverages causal inference and machine learning to address contemporary issues in retailing and digital marketing.

Bridges advanced quantitative methods with real-world marketing challenges, producing high-impact research recognized by top journals and industry media; strengths include methodological rigor, interdisciplinary collaboration, and practical relevance to digital marketing and retail strategy.

Focused research areas include Investigates the impact of digital innovations (e.g., subscription programs, influencer management systems) on consumer behavior and firm strategy, with methodological emphasis on causal inference, machine learning, and Bayesian approaches.