Faculty Profile

Qi YU

Full-time Faculty

Assistant Professor of Marketing

Lee Kong Chian School of Business LKCSB

Education

2021	Ph.D. in Marketing University of Pennsylvania
2016	M.A. in Economics Tsinghua University
2014	B.A. in Economics Tsinghua University

Current Position(s) Held

2021- Now

Assistant Professor of Marketing

Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

Singapore Ministry of Education Academic Research Fund Tier 1 Grant, 2021

Baker Center Ph.D. Research Grant, The Wharton School, 2019

ISMS Doctoral Consortium Fellow, 2019

Doctoral Fellowship, the Wharton School, 2016-2021

Guanghua First-Class Scholarship, Tsinghua University, 2015

Research Interests

Quantitative Marketing
Customer loyalty
Online retailing
Subscriptions

qiyu@smu.edu.sg

Curriculum Vitae

Research Areas and Areas of Expertise

Lee Kong Chian School of Business

Strategic Priorities