Faculty Profile

Education

2025

Ph.D. in Marketing, Cornell University

2012

MBA, Indian Institute of Management, Lucknow

2004

B.Tech. (Electrical & Electronics Engineering), National Institute of Technology, Warangal  

Current Position(s) Held

2025 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Awards, Grants and Recognition

• Honorable Mention, AMA Retail & Pricing SIG’s Best Paper Award, 2025

• AMA Marketing Strategy SIG Doctoral Student Research Award, 2024

• AMA-Sheth Doctoral Consortium Fellow, 2023

• ISMS Doctoral Consortium Fellow, 2023

• AMA Retail and Pricing SIG Doctoral Student Award, 2023

• Marketing Science Institute Research Grant ($5,000) with Muzeeb Shaik, 2022

• Byron E. Grote Johnson Professional Scholarship, 2022

• Retailing

• E-commerce

• Platforms

Selected Journal Articles (Refereed)

• Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.