B.Tech. (Electrical & Electronics Engineering), National Institute of Technology, Warangal
Current Position(s) Held
2025 - Now
Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
Awards, Grants and Recognition
Honorable Mention, AMA Retail & Pricing SIG’s Best Paper Award, 2025
AMA Marketing Strategy SIG Doctoral Student Research Award, 2024
AMA-Sheth Doctoral Consortium Fellow, 2023
ISMS Doctoral Consortium Fellow, 2023
AMA Retail and Pricing SIG Doctoral Student Award, 2023
Marketing Science Institute Research Grant ($5,000) with Muzeeb Shaik, 2022
Byron E. Grote Johnson Professional Scholarship, 2022
Research Interests
Retailing
E-commerce
Platforms
Selected Journal Articles (Refereed)
Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.
