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Faculty Profile

Sai Chand CHINTALA's photo

Sai Chand CHINTALA

Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business LKCSB

Education

2025

Ph.D. in Marketing, Cornell University

2012

MBA, Indian Institute of Management, Lucknow

2004

B.Tech. (Electrical & Electronics Engineering), National Institute of Technology, Warangal  

Current Position(s) Held

2025 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Awards, Grants and Recognition
  • Honorable Mention, AMA Retail & Pricing SIG’s Best Paper Award, 2025
  • AMA Marketing Strategy SIG Doctoral Student Research Award, 2024
  • AMA-Sheth Doctoral Consortium Fellow, 2023

  • ISMS Doctoral Consortium Fellow, 2023
  • AMA Retail and Pricing SIG Doctoral Student Award, 2023
  • Marketing Science Institute Research Grant ($5,000) with Muzeeb Shaik, 2022
  • Byron E. Grote Johnson Professional Scholarship, 2022
 

Research Interests

  • Retailing

  • E-commerce

  • Platforms

Selected Journal Articles (Refereed)
  • Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.
68085405
Curriculum Vitae
Google Scholar

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
3
Publications
3
H-Index (All Time)
138
Citations (All Time)
Sai Chand Chintala is an emerging scholar in marketing whose research explores the impact of digital transformation on consumer behavior and retail strategy, with a focus on online grocery shopping and platform economics.

Combines rigorous empirical analysis with real-world relevance, advancing understanding of digital disruption in retail and consumer markets; recognized for methodological contributions and impactful insights into online shopping and platform strategy; recipient of multiple awards and competitive research grants.

Focused research areas include How digital platforms and online channels reshape consumer purchase patterns, retail competition, and pricing; adoption of online grocery shopping in emerging markets; effects of local regulations on business outcomes.
Areas of Expertise
Operations ManagementE-Commerce and Marketplace AnalyticsMarketingRetail Operations and StrategyDigital Business
This highlights are AI-generated content using the faculty's CV.

Education

2025

Ph.D. in Marketing, Cornell University

2012

MBA, Indian Institute of Management, Lucknow

2004

B.Tech. (Electrical & Electronics Engineering), National Institute of Technology, Warangal  

Current Position(s) Held

2025 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Awards, Grants and Recognition
  • Honorable Mention, AMA Retail & Pricing SIG’s Best Paper Award, 2025
  • AMA Marketing Strategy SIG Doctoral Student Research Award, 2024
  • AMA-Sheth Doctoral Consortium Fellow, 2023

  • ISMS Doctoral Consortium Fellow, 2023
  • AMA Retail and Pricing SIG Doctoral Student Award, 2023
  • Marketing Science Institute Research Grant ($5,000) with Muzeeb Shaik, 2022
  • Byron E. Grote Johnson Professional Scholarship, 2022
 

Research Interests

  • Retailing

  • E-commerce

  • Platforms

Selected Journal Articles (Refereed)
  • Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.