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Faculty Profile

Education

2026

Ph.D. in Marketing
University of Georgia

2018

MBA
Indian Institute of Management

2014B. Tech. (Computer Science & Engineering)
National Institute of Technology


Current Position(s) Held

2026-NowAssistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University


Awards, Recognition and Honors

  • Winner, ISBM Competition: Coping with Climate Change ($2,800), 2025
  • Finalist, AMS Mary Kay, Inc. Dissertation Proposal Award ($500), 2025
  • Fellow, AMA-Sheth Doctoral Consortium, The Ohio State University, 2025
  • Outstanding Teaching Assistant, University of Georgia, 2025
  • Fellow, ISMS Marketing Science Doctoral Consortium, 2023, 2025
  • Doctoral Research Grant, AMA Marketing Strategy SIG ($750), 2024
  • Finalist, Three Minute Thesis (3MT®) Competition, University of Georgia, 2024
  • Doctoral Fellow, AMA Marketing Strategy Consortium, 2024
  • Fellow, Haring Symposium (Presenter), 2024
  • Finalist, PDMA Consortium Doctoral Dissertation Competition, 2024
  • Fellow, PDMA Doctoral Consortium, 2024
  • Winner, EMAC-Sheth Foundation Sustainability Research Competition (€5,000), 2023
  • Winner, ISBM Doctoral Support Award Competition ($3,000), 2023
  • Doctoral Fellow, Institute for the Study of Business Markets (ISBM), 2023
  • Fellow, EMAC Doctoral Colloquium, Marketing Strategy Track, 2023
  • Runner-up, AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA), 2023
  • Graduate School Grants ($3,100), University of Georgia, 2023-2024
  • Dean’s Excellence Scholarship, University of Georgia, 2022-2026
  • Sawtooth Software Grant, Sawtooth Software, 2022-2026
  • Director’s Gold Medal for Scholastic Achievement, IIM Udaipur, 2018
  • DAAD Scholarship (€3,000), German Academic Exchange Service, HHL Leipzig, 2017
  • Silver Medalist, Computer Science Department, NIT Hamirpur, 2014


Research Interests

  • Climate Action and Marketing
  • Marketing Strategy
  • Marketing-Finance Interface