showSidebars ==
showTitleBreadcrumbs == 1
node.field_disable_title_breadcrumbs.value ==

Faculty Profile

Seshan RAMASWAMI's photo

Seshan RAMASWAMI

Full-time Faculty
Associate Professor of Marketing (Education)
Lee Kong Chian School of Business LKCSB

Education

1992

Ph.D in Marketing
University of Florida

1987

Post Graduate Diploma in Management (Marketing, Information Systems)
Indian Institute of Management

1985

Bachelor of Science (Mathematics)
St Xavier's College
University of Bombay

Current Position(s) Held

2011 - Now

Associate Professor of Marketing (Education)
Lee Kong Chian School of Business, Singapore Management University
2006 - 2011

Associate Professor of Marketing Practice
Lee Kong Chian School of Business, Singapore Management University

2000 - 2005

Associate Professor of Marketing 
Lee Kong Chian School of Business, Singapore Management University
   

Awards, Recognition and Honors

Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2007 - 2008

Nominated for University Wide Excellent Teacher Award, LKCSB, 2015

Nominated for University Wide Excellent Teacher Award, LKCSB, 2013

Dean's Commendation for Teaching Excellence, HKUST, 1999

Wei-Lun Fellow, HKUST, 1992 - 1995

AMA Doctoral Consortium Fellow, 1992

Grinter Doctoral Fellow, University of Florida , 1988 - 1991

Research Interests

Consumer Decision Making

Context Effects in Judgment and Choice

Retailing

Management education 

Selected Journal Articles (Refereed)

  • "Marou Faiseurs De Chocolat: Growing A Sustainability-Focused Bean-to-Bar Brand", by Michelle LEE and Seshan RAMASWAMI, (2024), Case Research Journal,44(1-Winter), 59-76.
  • "Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 2004, 78, 4, Journal of Retailing, 281-295

  • "Multiple Category Decision Making: Review And Synthesis", by Gary J. RUSSELL, Allan D. RATNESHWAR, David Bell SHOCKER, Anand BODAPATI, Alex DEGERATU, Lutz HILDEBRANDT, Kim NAMWOON, Seshan RAMASWAMI, and Shankar VENKATESH, 1999 , (special issue on the HEC Choice Conference), 10 , 3, Marketing Letters , pp. 319-332

  • "The Persistent Competitive Advantage of Traditional Food Retailers im Asia: The Case of Wet Markets' Continued Dominance in Hong Kong", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 12/1999 , 19(2) , Journal of Macromarketing, 126-139

  • "Contextual Effects On The Revision of Evaluative Judgements: An Extension Of the Omission Detection Framework", by Muthukrishnan A.V and Seshan RAMASWAMI, 06/1999 , 26(June) , Journal of Consumer Research, 70-84
68280391
Curriculum Vitae

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
Seshan Ramaswami is a distinguished marketing scholar and educator whose research and teaching span consumer decision-making, retailing, sustainability, and judgment context effects, with significant impact across academia, industry, and the arts.

Renowned for integrating behavioral science and marketing practice, Ramaswami's work advances understanding of consumer judgment, retail transformation, and sustainability; recognized for teaching excellence, case development, and leadership in academic and community service, with broad influence in Singapore and Asia.

Focused research areas include Consumer behavior and decision processes; context effects in product and price evaluation; retail format competition and modernization in Asia; sustainability-focused marketing; judgment and choice frameworks; design of interventions for eco-friendly and micro-savings behaviors.
Areas of Expertise
Consumer decision makingcontext effects in judgment and choiceretailingsustainabilitypublic sector and community engagementmarketing educationcase writing and teaching innovation.
This highlights are AI-generated content using the faculty's CV.

Education

1992

Ph.D in Marketing
University of Florida

1987

Post Graduate Diploma in Management (Marketing, Information Systems)
Indian Institute of Management

1985

Bachelor of Science (Mathematics)
St Xavier's College
University of Bombay

Current Position(s) Held

2011 - Now

Associate Professor of Marketing (Education)
Lee Kong Chian School of Business, Singapore Management University
2006 - 2011

Associate Professor of Marketing Practice
Lee Kong Chian School of Business, Singapore Management University

2000 - 2005

Associate Professor of Marketing 
Lee Kong Chian School of Business, Singapore Management University
   

Awards, Recognition and Honors

Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2007 - 2008

Nominated for University Wide Excellent Teacher Award, LKCSB, 2015

Nominated for University Wide Excellent Teacher Award, LKCSB, 2013

Dean's Commendation for Teaching Excellence, HKUST, 1999

Wei-Lun Fellow, HKUST, 1992 - 1995

AMA Doctoral Consortium Fellow, 1992

Grinter Doctoral Fellow, University of Florida , 1988 - 1991

Research Interests

Consumer Decision Making

Context Effects in Judgment and Choice

Retailing

Management education 

Selected Journal Articles (Refereed)

  • "Marou Faiseurs De Chocolat: Growing A Sustainability-Focused Bean-to-Bar Brand", by Michelle LEE and Seshan RAMASWAMI, (2024), Case Research Journal,44(1-Winter), 59-76.
  • "Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 2004, 78, 4, Journal of Retailing, 281-295

  • "Multiple Category Decision Making: Review And Synthesis", by Gary J. RUSSELL, Allan D. RATNESHWAR, David Bell SHOCKER, Anand BODAPATI, Alex DEGERATU, Lutz HILDEBRANDT, Kim NAMWOON, Seshan RAMASWAMI, and Shankar VENKATESH, 1999 , (special issue on the HEC Choice Conference), 10 , 3, Marketing Letters , pp. 319-332

  • "The Persistent Competitive Advantage of Traditional Food Retailers im Asia: The Case of Wet Markets' Continued Dominance in Hong Kong", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 12/1999 , 19(2) , Journal of Macromarketing, 126-139

  • "Contextual Effects On The Revision of Evaluative Judgements: An Extension Of the Omission Detection Framework", by Muthukrishnan A.V and Seshan RAMASWAMI, 06/1999 , 26(June) , Journal of Consumer Research, 70-84