Faculty Profile

Tracy LOH's photo

Tracy LOH

Full-time Faculty
Senior Lecturer of Communication Management
Lee Kong Chian School of Business LKCSB

Education

2009 Ph.D., Cornell University
2003 M. Comm Studies, Nanyang Technological University
1999 M.Sc (Sociology), University of Bristol
1994 B.A., National University of Singapore

 

Current Position(s) Held

Jul 2018 - Now Senior Lecturer of Communication Management
  Lee Kong Chian School of Business, Singapore Management University
Jul 2019 - Now Academic Advisor (Communication Management)
  Lee Kong Chian School of Business, Singapore Management University
Jul 2019 - Now Faculty Advisor for Communication Management Society
  Lee Kong Chian School of Business, Singapore Management University

 

Awards, Recognition and Honors

2019 - 2023 Dean’s Teaching Honour List
  Lee Kong Chian School of Business, Singapore Management University
2016 Faculty Teaching Excellence Award
  Faculty of Arts and Social Sciences, National University of Singapore
2014 Department Teaching Excellence Award
  Communication & New Media, National University of Singapore

 

Research Grants

2016 – 2018 Infocomm Media Development Authority Academic Engagement Grant
2013 – 2014 Faculty of Arts and Social Sciences Staff Research Support Scheme
2001 – 2002 Ministry of Information and the Arts
2000 – 2001 National Youth Council, Singapore

 

Research Interests

  • Strategic communication and communication management
  • Social media and digital engagement
  • Organisation-public relationship management
  • Risk communication

 

Selected Publications

  • Walther, J.B., Loh, T., & Granka, L. (2005) Let Me Count the Ways: Expressing Affinity in Computer-Mediated Communication and Face-to-Face Interaction. Journal of Language and Social Psychology 24, pp 26-35.
  • Walther, J.B., Wang, Z., & Loh, T. (2004). The Effect of Top-Level Domains and Advertisements in Health Web-site credibility.  Journal of Medical Internet Research 6(3), e24. Available at http://www.jmir.org/2004/3/e24
  • Lin, C. & Loh, T. (May 2019) The Effects of Visibility and Ephemerality on Self-Presentation on Social Media. Paper presented at the Communication and Technology Division of the 69th International Communication Association Conference in Washington, D.C., USA.
  • Wu X., Loh, T. & Lim, S.S. (May 2018) Parental Mediation and Excessive Smartphone Use: Perceptions of Singaporean Young People and Their Parents. Paper presented at the Children and Media Division of the 68th International Communication Association Conference in Prague, Czech Republic.
  • Ng, P. & Loh, T. (May 2017) Blog advertorials that sell: The impact of blogger credibility, advertising intent and product involvement on the effectiveness of blog advertorials. Paper presented at Public Relations Division of the 67th International Communication Association Conference in San Diego, USA.
  • Loh, T. & Sasidharan, G. (June, 2016). Heed not the Cynics and the Uber Interested: Effects of Competitive Framing on Support for Government Policy. Paper presented at the Political Communication Division of the 66th annual conference of the International Communication Association in Fukuoka, Japan.
  • Lim, G.L. & Loh, T. (June, 2016) Information Detail and Expressions of Concern in Crisis Messages: Effects on Compliance & Crisis Coping. Paper presented at the Public Relations Division of the 66th annual conference of the International Communication Association in Fukuoka, Japan.
  • Sasidharan, G. & Loh, T. (Aug, 2015). The Effects of Framing in Mainstream and Alternative Media on Government Public Relationships. Paper presented at the Public Relations Division at the annual conference of the Association for Education in Journalism and Mass Communication in San Francisco, USA.
  • Loh, T. (June, 2013) The Effects of Risk Content on Online Decision Making. Paper presented at the Communication and Technology Division at the 63rd annual conference of the International Communication Association in London, England.
  • Wang, Z., Loh, T. & Walther, J.B. (May, 2005) Social Identity and the Effect of Distribution in Virtual Groups. Paper presented at the Communication and Technology Division at the 55th annual conference of the International Communication Association in New York, New York, USA.

 

Executive Development Programmes & Speaking Engagements

2020 (ongoing) Singapore Armed Forces (Goh Keng Swee Command and Staff College) Military Leaders Programme
2020 Huawei Technologies Co., Ltd.
2014 – 2015 Civil Service College, Singapore
2010 Kingdom of Saudi Arabia (Riyadh Province)

 

Other Activities

2015 – 2023 Council member (public relations sub-committee)
  National Council Against Drug Abuse, Ministry of Home Affairs