Xin CHEN
Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business
LKCSB
Education |
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2020 |
Ph.D. in Business Administration, Marketing, University of California, Berkeley |
| 2014 | B.A. in Mathematics, Magna Cum Laude Carleton College (Northfield, MN) |
Current Position(s) Held |
| 2021-Now | Assistant Professor of Marketing Singapore Management University |
Awards, Recognition and Honors |
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Research Interests |
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Selected Journal Articles (Refereed) |
Chen, Xin (2011), “A q = -1 Phenomenon for Pattern-Avoiding Permutations,” Rose-Hulman Undergraduate
Mathematics Journal : Vol. 12 : Iss. 2 , Article 2.
Research Areas and Areas of Expertise
Strategic Priorities
HighlightsXin Chen is an Assistant Professor of Marketing at Singapore Management University, specializing in social e-commerce, pricing strategies, and social media marketing, with a strong record of research, teaching, and industry engagement.
Bridges rigorous empirical research with real-world applications in social e-commerce, leveraging field experiments and industry collaborations to inform both academic understanding and business practice; recognized for methodological rigor and relevance to contemporary marketing challenges.
Focused research areas include Investigates the impact of social promotional strategies, personalized promotions, discount depth, peer effects, and bundle pricing on consumer choice and firm outcomes in digital and social commerce contexts.
Bridges rigorous empirical research with real-world applications in social e-commerce, leveraging field experiments and industry collaborations to inform both academic understanding and business practice; recognized for methodological rigor and relevance to contemporary marketing challenges.
Focused research areas include Investigates the impact of social promotional strategies, personalized promotions, discount depth, peer effects, and bundle pricing on consumer choice and firm outcomes in digital and social commerce contexts.
Areas of Expertise
Social E-commercePricing in Social E-commerceSocial Media Marketing
Past Awarded Grant
- Singapore Management University Tier-1 Grant, 2021
- Berkeley-Haas Institute for Business Innovation Claire Goedinghaus Grant, 2020
- Berkeley-Haas Fisher Center for Business Analytics Research Grants (x2), 2018-2019
- Berkeley Graduate Fellowship (full Ph.D. tuition, stipend and travel support), 2014-2019
- Benjamin Franklin Math Doctoral Fellowship (full Ph.D. tuition, stipend and travel support), 2013-2014
This highlights are AI-generated content using the faculty's CV.
Education |
|
2020 |
Ph.D. in Business Administration, Marketing, University of California, Berkeley |
| 2014 | B.A. in Mathematics, Magna Cum Laude Carleton College (Northfield, MN) |
Current Position(s) Held |
| 2021-Now | Assistant Professor of Marketing Singapore Management University |
Awards, Recognition and Honors |
|
|
|
|
|
|
Research Interests |
|
|
|
|
|
|
|
|
|
Selected Journal Articles (Refereed) |
Chen, Xin (2011), “A q = -1 Phenomenon for Pattern-Avoiding Permutations,” Rose-Hulman Undergraduate
Mathematics Journal : Vol. 12 : Iss. 2 , Article 2.