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Faculty Profile

Xin CHEN's photo

Xin CHEN

Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business LKCSB

Education

2020

Ph.D. in Business Administration, Marketing, University of California, Berkeley
2014 B.A. in Mathematics, Magna Cum  Laude 
Carleton College (Northfield, MN)     

Current Position(s) Held
2021-Now  Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors
  • Berkeley-Haas Institute for Business Innovation Claire Goedinghaus Grant, 2020
  • Berkeley-Haas Fisher Center for Business Analytics Research Grants (×2), 2018-2019
  • Berkeley Graduate Fellowship (full Ph.D. tuition,  stipend and travel support), 2014-2019
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2018
  • Benjamin Franklin Math Doctoral Fellowship (full Ph.D. tuition,  stipend and travel support), 2013-2014
  • Carleton College Wharton Scholarship (for distinctive students), 2009-2013

Research Interests
  • Social Media Marketing

  • Digital Marketing

  
  • E-commerce
  
  • Field Experimentation
  • Applied Machine Learning

Selected Journal Articles (Refereed)

Chen, Xin (2011), “A q = -1 Phenomenon for Pattern-Avoiding Permutations,” Rose-Hulman Undergraduate
Mathematics Journal : Vol. 12 : Iss. 2 , Article 2.

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Curriculum Vitae

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
Xin Chen is an Assistant Professor of Marketing specializing in social e-commerce, pricing strategies, and social media marketing, with a strong record of research, teaching, and industry experience.

Bridges rigorous quantitative research with practical relevance in digital marketing; recognized for innovative field experiments and collaborative projects; awarded multiple research grants and fellowships; combines academic insight with industry experience at eBay and Walmart Labs.

Focused research areas include Investigates the design and impact of social promotional strategies, personalized social promotions, discount depth in online grocery, peer effects, cultural heterogeneity, and bundle premiums in digital marketplaces.
Areas of Expertise
Social E-commercePricing in Social E-commerceSocial Media Marketing
This highlights are AI-generated content using the faculty's CV.

Education

2020

Ph.D. in Business Administration, Marketing, University of California, Berkeley
2014 B.A. in Mathematics, Magna Cum  Laude 
Carleton College (Northfield, MN)     

Current Position(s) Held
2021-Now  Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors
  • Berkeley-Haas Institute for Business Innovation Claire Goedinghaus Grant, 2020
  • Berkeley-Haas Fisher Center for Business Analytics Research Grants (×2), 2018-2019
  • Berkeley Graduate Fellowship (full Ph.D. tuition,  stipend and travel support), 2014-2019
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2018
  • Benjamin Franklin Math Doctoral Fellowship (full Ph.D. tuition,  stipend and travel support), 2013-2014
  • Carleton College Wharton Scholarship (for distinctive students), 2009-2013

Research Interests
  • Social Media Marketing

  • Digital Marketing

  
  • E-commerce
  
  • Field Experimentation
  • Applied Machine Learning

Selected Journal Articles (Refereed)

Chen, Xin (2011), “A q = -1 Phenomenon for Pattern-Avoiding Permutations,” Rose-Hulman Undergraduate
Mathematics Journal : Vol. 12 : Iss. 2 , Article 2.