Faculty Profile

Associate Professor of Operations Management

LKCSB Full-time Faculty

Email
leonxu@smu.edu.sg

Lee Kong Chian School of Business
- Organisational Behaviour & Human Resources
- - Artificial Intelligence
- Strategy and Entrepreneurship
- - Digital transformation and platform strategies
- Operations Management
- - Supply Chain Strategy and Risk Management
  - Sustainable Operations and Investments (including Energy, Natural Resources, and Transportation)
  - Healthcare Analytics and Operations (including Medical AI, Population Health, and Public Policy)
  - AI in Operations
  - E-Commerce and Marketplace Analytics
  - Business Analytics
  - Inventory, Logistics and Transportation Management
- Marketing
- - Retail Operations and Strategy
  - Consumer Behaviour
  - Consumer Judgment and Decision-making
- Digital Business
- Asian & ASEAN Initiatives
School of Computing and Information Systems
- Human-Machine Collaborative Systems
- - Human-Computer Interaction
- Learning & Work
- - Analytics & Decision Support

Aug 2019	Ph.D. in Supply Chain Management Smeal College of Business, The Pennsylvania State University
Jun 2013	M.S. in Management Science and Engineering Lingnan College of Business, Sun Yat-sen University
Jun 2011	B.S. in Logistics Engineering and Management Lingnan College of Business, Sun Yat-sen University

2022 - Now

Assistant Professor of Operations Management
Lee Kong Chian School of Business, Singapore Management University

M&SOM Meritorious Service Award, 2021
Industry Studies Association Dissertatio0n Award, Finalist, 2020.
Jeanne and Charles Rider Graduate Fellowship, Smeal College of Business, 2017, 2018.
Ossian R. MacKenzie Doctoral Teaching Award, Smeal College of Business, 2017.
First prize, Structural Modeling Applications for Research in Technology (SMART) Workshop Competition, Carnegie Mellon University, 2015.
National Scholarship for Graduate Students, Sun Yat-sen University, 2012.
Graduate School Fellowship, Sun Yat-sen University, 2012.

Applications: Pharmaceutical, Healthcare, Retail, Behavioral Operations
Methodologies: Mechanism Design, Game Theory, Choice Model, Data Analytics, Causal Inference, Lab & Field Experiment Management

Meng Li, Shuming Wang, Liang Xu. 2025. Replenishment Recommendation in Convenience Stores. accepted and published online at Production and Operations Management.
Liang Xu, Mani Vidya, Hui Zhao. 2023. Not a Box of Nuts and Bolts: Distribution Channels for Specialty Drugs? Production and Operations Management, 32(7) 2283-2303.
Liang Xu, Hongmin Li, Hui Zhao. 2022. Outcome-Based Reimbursement: The Solution to High Drug Spending? Manufacturing & Service Operations Management, 24(4) 2029-2047.
Liang Xu, Hui Zhao, Nicholas C. Petruzzi. 2021. Inducing Compliance with Post-market Studies for Drugs Under FDA’s Accelerated Approval Pathway. Manufacturing & Service Operations Management, 23(1): 170-190.
Hui Zhao, Liang Xu, Siemsen Enno. 2021. Inventory Sharing and Demand-Side Underweighting. Manufacturing & Service Operations Management, 23(5): 1217-1236.
Gang Chen, Waiman Cheung, Sung-Chi Chu, Liang Xu. 2017. Transshipment Hub Selection from a Shipper's and Freight Forwarder's Perspective. Expert Systems with Applications, 83:396-404
Bin Zhang, Liang Xu. 2013. Multi-item Production Planning with Carbon Cap and Trade Mechanism. International Journal of Production Economics, 144(1):118–127.

Where to Find Us