Editorial Board Member, Journal of Communication Management
Member of Faculty Senate, Singapore Management University
Board Trustee, Institute for Public Relations (USA)
Director, Institute for Public Relations USA - SMU Alliance (Southeast Asia)
Advisor & Steering Committee Member for Community Engagement & Strategic Communication, Singapore Hospice Council
Academic Advisor for Business Major (Communication Management) Lee Kong Chian School of Business, Singapore Management University
Assistant Professor of Communication Management (Practice), Singapore Management University
Awards, Recognition and Honors
Dean’s Teaching Honour List (2022), Lee Kong Chian School of Business, Singapore Management University
Dean’s Teaching Honour List (2021), Lee Kong Chian School of Business, Singapore Management University
Dean’s Teaching Honour List (2019), Lee Kong Chian School of Business, Singapore Management University
Excellence in Teaching Award (Undergraduate) Nominee (2018), Lee Kong Chian School of Business, Singapore Management University
Dean’s Teaching Honour List (2018), Lee Kong Chian School of Business, Singapore Management University
Robert Heath Award Top Faculty Paper (2017), International Communication Association in San Diego, USA
Top Faculty Paper in Public Relations (2017), International Communication Association in San Diego, USA
New Researcher Award (2016), World Public Relations Forum in Toronto, Canada
Dean’s Teaching Honour List (2017), Lee Kong Chian School of Business, Singapore Management University
Dean’s Teaching Honour List (2016), Lee Kong Chian School of Business, Singapore Management University
Dean’s Teaching Honour List (2015), Lee Kong Chian School of Business, Singapore Management University
Top Paper Award (2014), Health Communication, International Communication Association in Seattle, USA
Top 3 Competition Paper Award (2009), International Public Relations Research Conference in Miami, USA
Nanyang Research Scholar (2008-2013), Nanyang Technological University Singapore
Scholarship Recipient for Excellent Academic Performance for master’s in mass communication (2006), Nanyang Technological University Singapore
Research Areas / Areas of Specialisation
Strategic Communication
Corporate Reputation
Crisis Communication
Health and Public Policy Communication
Selected Publications
Ng, F., Tan, M., Li, J., & Tay, T., & Yeo, S.L. (2023). News Media Coverage on End-of-Life Issues and Conversations in Singapore: Implications for Public Health Policy. Health Communication, manuscript submitted for review.
Ali, K.A.K., Han, A., Salleh, F., & Yeo, S.L. (2023). Value of communication during Covid-19 pandemic: A re-examination of the evolving role of senior public relations practitioners in Singapore. Public Relations Review, manuscript submitted for review.
Yeo, S.L., Ng, R., Peh, T.Y., Lwin, M.O., Chong, P.H., Neo, P., Zhou, X.J., & Lee, A. (2023). Public sentiments and the influence of information-seeking preferences on knowledge, attitudes, death conversation and receptiveness towards palliative care: Results from a nation-wide survey in Singapore. Palliative Care and Social Practice (in press)
Yeo, S.L., Phua, D.Y.L., & Hong, Y.Y. (2022). The effects of dangerous world beliefs on COVID-19 preventive behaviors in Singapore: The moderating role of public health communication. International Journal of Strategic Communication, 16(3), 485-498
Shim, K., Cho, H., Kim, S., & Yeo, S.L. (2021). Impact of moral ethics on consumers’ boycott intentions: A cross-cultural study of crisis perceptions and responses in the United States, South Korea, and Singapore. Communication Research, 48(3), 401-425.
Wong, L., Tan, L., Wong, R., & Yeo, S. L. (2020). News media influence on public trust in bike-sharing operators in Singapore. Corporate Communications: An International Journal.
Yeo, S. L., Pang, A., Cheong, M., & Yeo, J. Q. (2020). Emotions in Social Media: An Analysis of Tweet Responses to MH370 Search Suspension Announcement. International Journal of Business Communication, 57(2), 194-211
Yeo, S.L., & Pang, A. (2016). Asian multiculturalism in communication: Impact of culture in the practice of public relations in Singapore. Public Relations Review, 43, 112-122
Yeo, S.L., Shin, W.S., Lwin, O.M., Williams, J., & Hong, Y.Y. (2016). Are primetime diets congruent with dietary recommendations? Content analyses of food advertisements in US, China and Singapore. Global Health Communication, 2, 30-38
Pang, A., Frandsen, F., Johansen, W., & Yeo, S.L. (2013). A comparative study of crisis consultancies between Singapore and Denmark: Distant cousins of the same destiny? International Journal of Strategic Communication, 7, 149-164
Pang, A., & Yeo, S.L. (2012). Examining the expertise, experience and expediency of crisis consultants in Singapore. Public Relations Review, 38(5), 853-864.
Pang, A., & Yeo, S.L. (2009). Winning respect: Transformation to professionalization of public relations in Singapore. Media Asia, 36(2), 96-103.
Yeo, S.L., & Sriramesh, K. (2009). Adding value to organizations: An examination of the role of senior public relations practitioners in Singapore. Public Relations Review, 35(4), 422-425
Book Chapters
Sriramesh, K., & Yeo, S.L. (Eds). Crisis Communication Cases from Asia: A Cultural Approach. New York: Routledge (expected publication date: end 2023)
Yeo, S.L. (2020). Reputation matters: Building internal trust and resilience with effective communication. Human capital leadership insights: Solving human capital challenges from the business perspective. 209-214. Research Collection Lee Kong Chian School of Business.
Executive Development Programmes & Corporate Speaking Engagements
Singapore Armed Forces (Goh Keng Swee Command and Staff College) Military Leaders Programme
SMU-Ferring Reproductive Medicine Summit C-suite Programme
United Board Fellows Programme Leadership Institute
Directorate of Information & Public Relations, Government of Arunachal Pradesh, India (International Immersion Programme for Arunachal Pradesh)
