Faculty Profile

Education

• Ph.D., Nanyang Technological University, 2013

Academic & Industry Appointments

• Editorial Board Member, Journal of Communication Management
• Member of Faculty Senate, Singapore Management University
• Board Trustee, Institute for Public Relations (USA)
• Director, Institute for Public Relations USA - SMU Alliance (Southeast Asia)
• Advisor & Steering Committee Member for Community Engagement & Strategic Communication, Singapore Hospice Council
• Academic Advisor for Business Major (Communication Management) Lee Kong Chian School of Business, Singapore Management University
• Assistant Professor of Communication Management (Practice), Singapore Management University

Awards, Recognition and Honors

• Dean’s Teaching Honour List (2022), Lee Kong Chian School of Business, Singapore Management University
• Dean’s Teaching Honour List (2021), Lee Kong Chian School of Business, Singapore Management University
• Dean’s Teaching Honour List (2019), Lee Kong Chian School of Business, Singapore Management University
• Excellence in Teaching Award (Undergraduate) Nominee (2018), Lee Kong Chian School of Business, Singapore Management University
• Dean’s Teaching Honour List (2018), Lee Kong Chian School of Business, Singapore Management University
• Robert Heath Award Top Faculty Paper (2017), International Communication Association in San Diego, USA
• Top Faculty Paper in Public Relations (2017), International Communication Association in San Diego, USA
• New Researcher Award (2016), World Public Relations Forum in Toronto, Canada
• Dean’s Teaching Honour List (2017), Lee Kong Chian School of Business, Singapore Management University
• Dean’s Teaching Honour List (2016), Lee Kong Chian School of Business, Singapore Management University
• Dean’s Teaching Honour List (2015), Lee Kong Chian School of Business, Singapore Management University
• Top Paper Award (2014), Health Communication, International Communication Association in Seattle, USA
• Top 3 Competition Paper Award (2009), International Public Relations Research Conference in Miami, USA
• Nanyang Research Scholar (2008-2013), Nanyang Technological University Singapore
• Scholarship Recipient for Excellent Academic Performance for master’s in mass communication (2006), Nanyang Technological University Singapore

Research Areas / Areas of Specialisation

• Strategic Communication
• Corporate Reputation
• Crisis Communication
• Health and Public Policy Communication

Selected Publications

• Ng, F., Tan, M., Li, J., & Tay, T., & Yeo, S.L. (2023). News Media Coverage on End-of-Life Issues and Conversations in Singapore: Implications for Public Health Policy. Health Communication, manuscript submitted for review.
• Ali, K.A.K., Han, A., Salleh, F., & Yeo, S.L. (2023). Value of communication during Covid-19 pandemic: A re-examination of the evolving role of senior public relations practitioners in Singapore. Public Relations Review, manuscript submitted for review.
• Yeo, S.L., Ng, R., Peh, T.Y., Lwin, M.O., Chong, P.H., Neo, P., Zhou, X.J., & Lee, A. (2023). Public sentiments and the influence of information-seeking preferences on knowledge, attitudes, death conversation and receptiveness towards palliative care: Results from a nation-wide survey in Singapore. Palliative Care and Social Practice (in press)
• Yeo, S.L., Phua, D.Y.L., & Hong, Y.Y. (2022). The effects of dangerous world beliefs on COVID-19 preventive behaviors in Singapore: The moderating role of public health communication. International Journal of Strategic Communication, 16(3), 485-498
• Shim, K., Cho, H., Kim, S., & Yeo, S.L. (2021). Impact of moral ethics on consumers’ boycott intentions: A cross-cultural study of crisis perceptions and responses in the United States, South Korea, and Singapore. Communication Research, 48(3), 401-425.
• Wong, L., Tan, L., Wong, R., & Yeo, S. L. (2020). News media influence on public trust in bike-sharing operators in Singapore. Corporate Communications: An International Journal.
• Yeo, S. L., Pang, A., Cheong, M., & Yeo, J. Q. (2020). Emotions in Social Media: An Analysis of Tweet Responses to MH370 Search Suspension Announcement. International Journal of Business Communication, 57(2), 194-211
• Yeo, S.L., & Pang, A. (2016). Asian multiculturalism in communication: Impact of culture in the practice of public relations in Singapore. Public Relations Review, 43, 112-122
• Yeo, S.L., Shin, W.S., Lwin, O.M., Williams, J., & Hong, Y.Y. (2016). Are primetime diets congruent with dietary recommendations? Content analyses of food advertisements in US, China and Singapore. Global Health Communication, 2, 30-38
• Pang, A., Frandsen, F., Johansen, W., & Yeo, S.L. (2013). A comparative study of crisis consultancies between Singapore and Denmark: Distant cousins of the same destiny? International Journal of Strategic Communication, 7, 149-164
• Pang, A., & Yeo, S.L. (2012). Examining the expertise, experience and expediency of crisis consultants in Singapore. Public Relations Review, 38(5), 853-864.
• Pang, A., & Yeo, S.L. (2009). Winning respect: Transformation to professionalization of public relations in Singapore. Media Asia, 36(2), 96-103.
• Yeo, S.L., & Sriramesh, K. (2009). Adding value to organizations: An examination of the role of senior public relations practitioners in Singapore. Public Relations Review, 35(4), 422-425

Book Chapters

• Sriramesh, K., & Yeo, S.L. (Eds). Crisis Communication Cases from Asia: A Cultural Approach. New York: Routledge (expected publication date: end 2023)
• Yeo, S.L. (2020). Reputation matters: Building internal trust and resilience with effective communication. Human capital leadership insights: Solving human capital challenges from the business perspective. 209-214. Research Collection Lee Kong Chian School of Business.

Executive Development Programmes & Corporate Speaking Engagements

• Singapore Armed Forces (Goh Keng Swee Command and Staff College) Military Leaders Programme
• SMU-Ferring Reproductive Medicine Summit C-suite Programme
• United Board Fellows Programme Leadership Institute
• Directorate of Information & Public Relations, Government of Arunachal Pradesh, India (International Immersion Programme for Arunachal Pradesh)
• Meta Asia-Pacific (Formerly Facebook)
• Hewlett-Packard Inc. (Asia-Pacific)
• SPRING Singapore
• Credit Suisse (Asia)