ZENG Zitong
Dr. Zitong Zeng is expected to join Singapore Management University after completing her PhD in Accounting at UCLA Anderson School of Management. She completed her MA in Quantitative Methods in the Social Sciences at Columbia University and BBA in Management and Finance at University of Toronto. Her research interests include the real effects of financial reporting on product markets, competitive dynamics, and operational decision-making, as well as how accounting information influences consumer behavior and contracting relationships.
Education
PhD in Accounting, UCLA
MA in Quantitative Methods in Social Sciences, Columbia University
BBA in Management and Finance, University of Toronto
Research Interests
Financial Reporting
Product Market Effects
Disclosure
Accounting Standards
Teaching Interests
Financial Accounting
Selected Recognition and Awards
UCLA Dissertation Year Fellowship
CGM Ph.D. Global Research Award
AAA/Deloitte Foundation/J. Michael Cook Doctoral Consortium Fellow
Selected Appointments
Reviewer, The Accounting Review
Reviewer, Review of Accounting Studies
HighlightsRecognized for rigorous empirical research connecting accounting policy changes to real-world market outcomes; combines advanced quantitative methods with practical insights for investors and regulators; recipient of multiple fellowships and awards; active in scholarly dissemination and peer review.
Focused research areas include Impact of accounting standards (ASC 606) on retail pricing and promotions; retail investor trading and market responses to earnings announcements; effects of management guidance on investor reactions; relationship between financial misconduct and improvements in product quality.
Showing up to 6 latest publications from the past 5 years.
- HL Friedman, KK Huang, K Wu, Z ZengHKU Jockey Club Enterprise Sustainability Global Research Institute-Archive, 2025
- Z Zeng, Y ZhouKilts Center at Chicago Booth Marketing Data Center Paper Forthcoming, 2025
- Z ZengPromotions, and Prices (July 03, 2024), 2024
- HL Friedman, Z ZengAvailable at SSRN 3817979, 2024
Dr. Zitong Zeng is expected to join Singapore Management University after completing her PhD in Accounting at UCLA Anderson School of Management. She completed her MA in Quantitative Methods in the Social Sciences at Columbia University and BBA in Management and Finance at University of Toronto. Her research interests include the real effects of financial reporting on product markets, competitive dynamics, and operational decision-making, as well as how accounting information influences consumer behavior and contracting relationships.
Education
PhD in Accounting, UCLA
MA in Quantitative Methods in Social Sciences, Columbia University
BBA in Management and Finance, University of Toronto
Research Interests
Financial Reporting
Product Market Effects
Disclosure
Accounting Standards
Teaching Interests
Financial Accounting
Selected Recognition and Awards
UCLA Dissertation Year Fellowship
CGM Ph.D. Global Research Award
AAA/Deloitte Foundation/J. Michael Cook Doctoral Consortium Fellow
Selected Appointments
Reviewer, The Accounting Review
Reviewer, Review of Accounting Studies