KIM Junghan
Education |
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2017 |
Ph.D. in Marketing |
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2010 |
M.S. in Marketing |
| 2007 | B.S. in Business Administration Hongik University |
Current Position(s) Held |
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2017 - Now |
Assistant Professor of Marketing |
Awards, Recognition and Honors |
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Research Interests |
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Selected Journal Articles (Refereed) |
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Kang, Seo Yoon, Junghan Kim, and Arun Lakshmanan, “Anatomical Depiction: How Showing a Product’s Inner Structure Shapes Product Valuations,” Journal of Marketing, forthcoming. |
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Kim, Junghan and Arun Lakshmanan (2021), “Do Animated Line Graphs Increase Risk Inferences?” Journal of Marketing Research, 58 (3), 595–613. |
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Ghosh, Dipanjan, Andrew Olewnik, Kemper Lewis, Junghan Kim, and Arun Lakshaman (2017), “Cyber-Empathic Design: A Data-Driven Framework for Product Design,” Journal of Mechanical Design, 139 (9), 1–12. |
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Kim, Junghan and Arun Lakshmanan (2015), “How Kinetic Property Shapes Novelty Perceptions,” Journal of Marketing, 79 (6), 94–111. |
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Research Areas and Areas of Expertise
Strategic Priorities
HighlightsRecognized for methodological rigor and innovative research at the intersection of visual marketing and product design; recipient of multiple teaching and research awards; combines experimental and data-driven approaches to advance understanding of consumer perception and product evaluation; actively collaborates with industry and contributes to academic community through service and outreach.
Focused research areas include Examines how visual and structural product representations influence consumer perceptions, risk inferences, and product valuations; explores the intersection of product design, user experience, and data-driven frameworks for mapping user perceptions to design features.
- SMU Internal Research Grant, Ministry of Education (MOE) Tier 1, "The Effects of Anatomical Depiction on Consumer Perceptions and Product Evaluations," S$24,410
Education |
|
2017 |
Ph.D. in Marketing |
|
2010 |
M.S. in Marketing |
| 2007 | B.S. in Business Administration Hongik University |
Current Position(s) Held |
|
2017 - Now |
Assistant Professor of Marketing |
Awards, Recognition and Honors |
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Research Interests |
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Selected Journal Articles (Refereed) |
|
Kang, Seo Yoon, Junghan Kim, and Arun Lakshmanan, “Anatomical Depiction: How Showing a Product’s Inner Structure Shapes Product Valuations,” Journal of Marketing, forthcoming. |
|
|
Kim, Junghan and Arun Lakshmanan (2021), “Do Animated Line Graphs Increase Risk Inferences?” Journal of Marketing Research, 58 (3), 595–613. |
|
|
Ghosh, Dipanjan, Andrew Olewnik, Kemper Lewis, Junghan Kim, and Arun Lakshaman (2017), “Cyber-Empathic Design: A Data-Driven Framework for Product Design,” Journal of Mechanical Design, 139 (9), 1–12. |
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|
Kim, Junghan and Arun Lakshmanan (2015), “How Kinetic Property Shapes Novelty Perceptions,” Journal of Marketing, 79 (6), 94–111. |
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