Lim Leon Gim is an Assistant Professor of Marketing (Education) at the College of Integrative Studies (CIS) at Singapore Management University. Her research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration.
Qualification
- PhD, National University of Singapore, 2022
Qualification
- PhD, The Chinese University of Hong Kong, 2024
Education
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2018 - 2024 |
Ph.D. in Management Science and Operations |
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2015 - 2017 Ken Benoit is Dean and Professor of Computational Social Science at the School of Social Sciences, Singapore Management University. He was Director of the Data Science Institute at LSE from 2020 to 2024. Qualification
Teaching Topics
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