Faculty Profile

Mark CHONG's photo
Lee Kong Chian School of Business


Full-time Faculty
Professor of Communication Management (Practice); Area Coordinator, Communication Management


2005 Ph.D., Cornell University
2002 M.S., Cornell University

Current Position(s) Held

July 2023 - Now Professor of Communication Management (Practice)
  Lee Kong Chian School of Business, Singapore Management University
Mar 2018 - Now Area Coordinator, Communication Management Group
  Singapore Management University
Aug 2021 - Now SMU-X Academic Champion and Mentor
  Singapore Management University


Recognition and Honors

  • SMU Faculty Contribution to Student Life Award, 2022
  • Member, Arthur W. Page Society, 2021
  • SMU MBA Teaching Excellence Award, 2020
  • SMU Teaching Excellence Honour Roll, 2019
  • SMU-X Excellent Teacher Award, 2019
  • Specialist Adult Educator Award (Curriculum Development), SkillsFuture SG/Institute for Adult Learning, 2018
  • SMU Teaching Excellence Award, Postgraduate Professional Programmes, 2016
  • SMU Faculty Contribution to Student Life Award, 2016
  • Excellent Teacher Award, Singapore Management University, 2015
  • Most Promising Teacher Award, Singapore Management University , 2006
  • Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2005 - 2011, 2013 - 2023
  • Outstanding Graduate Instructor, International Communication Association, 2002
  • Outstanding Graduate Teaching Assistant, Cornell University, 2001

Research Grants

  • MoE AcRF Tier 2 grant, 2021
  • United States Department of Agriculture (USDA) research grant, 2003
  • Asia Rice Foundation research grant, 2001
  • Ethical, Legal, and Social Implications (ELSI) research grant, Cornell Genomics Initiative, Cornell University, 2001

Research Interests

  • Perception and acceptance of novel food technologies

Selected Publications

  • Dai, X., Leung, A.k.-y., & Chong, M. (under review). The link between people’s social perceptions of cultivated meat eaters and their acceptance of cultivated meat.
  • Chong, M., Leung, A.k.-y., Fernandez, T.M., & Ng, S.T. (2023). Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore, Journal of Environmental Psychology, 91, Article 102140. https://doi.org/10.1016/j.jenvp.2023.102140.
  • Thomas, O.Z., Chong, M., Leung, A., Fernandez, T.M., & Ng, S.T. (2023). Not getting laid: Consumer acceptance of precision fermentation made egg. Frontiers in Sustainable Food Systems, 7. https://doi.org/10.3389/fsufs.2023.1209533
  • Leung, A.K.-y., Chong, M., Fernandez, T.M., & Ng, S.T. (2023). Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat. Appetite, 184, Article 106496. https://doi.org/10.1016/j.appet.2023.106496
  • Chong, M., Leung, A.K.-y., & Lua, V. (2022). A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States. Appetite, 173, Article 105990. https://doi.org/10.1016/j.appet.2022.105990
  • Chong, M., & Choy, M. (2018). The social amplification of haze-related risks on the Internet. Health Communication, 33(1), 14-21.
  • Carroll, C.E., Barnett, M.L., Chong, M., Deephouse, D.L., Einwiller, S., Gardberg, N.A., Olegario, R., & Roush, C. (2016). The SAGE encyclopedia of corporate reputation. SAGE Publications.
  • Chong. M. (2009). Employee participation in CSR and corporate identity: Insights from a disaster-response program in the Asia-Pacific, Corporate Reputation Review, 12(2): 106-119.
  • Chong, M. (2007). The role of internal communication and training in infusing corporate values and delivering brand promise: Singapore Airlines’ experience, Corporate Reputation Review, 10(3): 201-212. 
  • Chong, M. (2005). Perception of the risks and benefits of Bt eggplant by Indian farmers. Journal of Risk Research, 8, 617-634.
  • Ten Eyck, T., Gaskell, G., Chong, M., et al. (2003). Comparative research on biotechnology and the public. Report to the US-EC Task Force on Biotechnology Research. National Science Foundation.
  • Chong, M. (2003). Acceptance of golden rice in the Philippine 'rice bowl'. Nature Biotechnology, 21, 971–972. https://doi.org/10.1038/nbt0903-971

Selected Media Coverage

  • Winn, P. (2023, October 24). Singapore puts Asian twist on cell-grown meat. The World (NPR). Available at: https://theworld.org/media/2023-10-24/singapore-puts-asian-twist-cell-grown-meat


  • AI x Storytelling. Temasek Polytechnic, School of Humanities and Social Sciences, Teaching & Learning Day, 10 Nov, 2023.