United States Department of Agriculture (USDA) research grant, 2003
Asia Rice Foundation research grant, 2001
Ethical, Legal, and Social Implications (ELSI) research grant, Cornell Genomics Initiative, Cornell University, 2001
Latest Publications
Chong, M., & Yu, P. (in progress). From regulation to acceptance: Singapore’s journey toward a cultivated meat future
Chong, M., Leung, A., & Fernandez, T.M. (2025). National halo and culture mixing: U.S. consumer acceptance of Korean cultivated meat made with seaweed components. Future Foods, 12, Article 100836. https://doi.org/10.1016/j.fufo.2025.100836
Dai, X., Leung, A.k.-y., & Chong, M. (2024). The link between people’s social perceptions of cultivated meat eaters and their acceptance of cultivated meat. Asian Journal of Social Psychology, 27(3), 473-486. https://doi.org/10.1111/ajsp.12609
Chong, M. (2023). Increasing the acceptance of cultivated meat. Asian Management Insights, 10, 24-30.
Chong, M., Leung, A.k.-y., Fernandez, T.M., & Ng, S.T. (2023). Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore, Journal of Environmental Psychology, 91, Article 102140. https://doi.org/10.1016/j.jenvp.2023.102140.
Thomas, O.Z., Chong, M., Leung, A., Fernandez, T.M., & Ng, S.T. (2023). Not getting laid: Consumer acceptance of precision fermentation made egg. Frontiers in Sustainable Food Systems, 7. https://doi.org/10.3389/fsufs.2023.1209533
Leung, A.K.-y., Chong, M., Fernandez, T.M., & Ng, S.T. (2023). Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat. Appetite, 184, Article 106496. https://doi.org/10.1016/j.appet.2023.106496
Chong, M., Leung, A.K.-y., & Lua, V. (2022). A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States. Appetite, 173, Article 105990. https://doi.org/10.1016/j.appet.2022.105990
Invited Talks and Keynotes (Selected)
Winning hearts and taste buds: the importance of knowing what drives consumer acceptance(Keynote Address). Building Alternative Food Industry Ecosystem Global Forum (BAFE), Seoul, South Korea, 23 Oct 2025
Consumers’ risk perception and acceptance of novel food technologies. Singapore Food Agency Annual Science Series 2025, 5 Jun 2025.
Roundtable on Cultivated Meat Industry, Startups of Korea (MSS), Singapore International Agriculture Week, Singapore, 20 November 2024.
Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore. 4th Global Congress on Climate Change, Lisbon, Portugal, 9-10 Sep 2024.
Experiential learning and Generative AI. University of Tokyo, 15 May, 2024.
Risk communication regarding novel foods. 5th International Heads of Food Agencies Forum (IHFAF), 17 Apr, 2024.
The art & science of storytelling. SingHealth Inaugural Communications Summit 2024, 5 April 2024.
AI x storytelling. Temasek Polytechnic School of Humanities and Social Sciences, Keynote Address, 10 Nov, 2023.
Acceptance of alternative proteins. SMU Sustainability Forum, 20 Sep, 2023.
Psychological wellbeing and consumer acceptance of cultivated meat. FHA-Food & Beverage, 25 April, 2023.
The cultivated nutrition: public perception & consumer acceptance of cell-based food. FHA- Food & Beverage, Singapore, 3 Sep, 2022.
Perception and acceptance of cultivated meat in Singapore. Singapore International Agriculture Week, Good Food Institute, Singapore, 23 Aug, 2022.
The role of risk communication in consumer acceptance and regulatory management of future foods. Singapore Future Foods Communication Initiative Webinar Series, Future Ready Food Safety Hub, 29 Oct, 2021.
