Faculty Profile

Mark CHONG's photo

Mark CHONG

Full-time Faculty
Professor of Communication Management (Practice); Area Coordinator, Communication Management
Lee Kong Chian School of Business LKCSB

Education

2005 Ph.D., Cornell University
2002 M.S., Cornell University


Current Position(s) Held

Jul 2023 - Now Professor of Communication Management (Practice)
  Lee Kong Chian School of Business, Singapore Management University
Mar 2018 - Now Area Coordinator, Communication Management Group
  Singapore Management University
Aug 2021 - Now SMU-X Academic Champion and Mentor
  Singapore Management University
Apr 2024 - Now University Council of Student Conduct
  Singapore Management University

 

Recognition and Honors

  • SMU Faculty Contribution to Student Life Award, 2022
  • Member, Arthur W. Page Society, 2021
  • SMU MBA Teaching Excellence Award, 2020
  • SMU Teaching Excellence Honour Roll, 2019
  • SMU-X Excellent Teacher Award, 2019
  • Specialist Adult Educator Award (Curriculum Development), SkillsFuture SG/Institute for Adult Learning, 2018
  • SMU Teaching Excellence Award, Postgraduate Professional Programmes, 2016
  • SMU Faculty Contribution to Student Life Award, 2016
  • Excellent Teacher Award, Singapore Management University, 2015
  • Most Promising Teacher Award, Singapore Management University , 2006
  • Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2005 - 2011, 2013 - 2023
  • Outstanding Graduate Instructor, International Communication Association, 2002
  • Outstanding Graduate Teaching Assistant, Cornell University, 2001

Research Grants

  • MoE AcRF Tier 2 grant, 2021
  • United States Department of Agriculture (USDA) research grant, 2003
  • Asia Rice Foundation research grant, 2001
  • Ethical, Legal, and Social Implications (ELSI) research grant, Cornell Genomics Initiative, Cornell University, 2001

Research Interests

  • Perception and acceptance of novel food technologies
  • GenAI and creativity

Latest Publications

  • Chong, M., Leung, A.k.-y., & Fernandez, T.M. (2024). One-site sensory experience boosts acceptance of cultivated chicken. Future Foods, 9, Article 100326. https://doi.org/10.1016/j.fufo.2024.100326.
  • Dai, X., Leung, A.k.-y., & Chong, M. (forthcoming). The link between people‚Äôs social perceptions of cultivated meat eaters and their acceptance of cultivated meat. Asian Journal of Social Psychology.
  • Chong, M. (2023). Increasing the acceptance of cultivated meat. Asian Management Insights, 10, 24-30.
  • Chong, M., Leung, A.k.-y., Fernandez, T.M., & Ng, S.T. (2023). Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore, Journal of Environmental Psychology, 91, Article 102140. https://doi.org/10.1016/j.jenvp.2023.102140.
  • Thomas, O.Z., Chong, M., Leung, A., Fernandez, T.M., & Ng, S.T. (2023). Not getting laid: Consumer acceptance of precision fermentation made egg. Frontiers in Sustainable Food Systems, 7. https://doi.org/10.3389/fsufs.2023.1209533
  • Leung, A.K.-y., Chong, M., Fernandez, T.M., & Ng, S.T. (2023). Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat. Appetite, 184, Article 106496. https://doi.org/10.1016/j.appet.2023.106496
  • Chong, M., Leung, A.K.-y., & Lua, V. (2022). A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States. Appetite, 173, Article 105990. https://doi.org/10.1016/j.appet.2022.105990

Selected Media Coverage

  • Winn, P. (2023, October 24). Singapore puts Asian twist on cell-grown meat. The World (NPR). Available at: https://theworld.org/media/2023-10-24/singapore-puts-asian-twist-cell-grown-meat

Keynotes

  • AI x Storytelling. Temasek Polytechnic, School of Humanities and Social Sciences, Teaching & Learning Day, 10 Nov, 2023.