Education
2021 |
Ph.D. in Technology & Operations Management. |
|||||||||||||||||||||||
2016 Lim Leon Gim is an Assistant Professor of Marketing (Education) at the College of Integrative Studies (CIS) at Singapore Management University. Her research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration. Qualifications
|