Faculty Profile

Lim Leon Gim is an Assistant Professor of Marketing (Education) at the College of Integrative Studies (CIS) at Singapore Management University. Her research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration. Her other research interests include marketing information disclosure, retail bankruptcies, controversial and digital marketing. The papers that she worked on have been presented at various international conferences, such as the ISMS Marketing Science Conference, as well as the EMAC Annual Conference, and published in leading marketing journals, including the Journal of Marketing and the International Journal of Research in Marketing.

Her teaching experiences span from Undergraduate and Masters’ (including MIM and MBA) courses to Master Thesis supervision. She has taught general marketing courses such as introductory marketing, marketing research, and marketing electives such as consumer analytics, digital marketing, and pricing. She is currently teaching Big Questions in the Civilisations pillar of the Core Curriculum at CIS.

Beyond teaching and research, she is also an ad-hoc reviewer for various international conferences such as the EMAC Annual and Regional Conferences, and for leading marketing journals such as the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and business journals such as the Journal of Business Research.

Qualifications

• Ph.D., Business (Marketing), Singapore Management University, 2018
• B.Sc., Economics (Second Major in Marketing), Singapore Management University, 2013