Faculty Profile

Sandeep R. CHANDUKALA

Full-time Faculty

Associate Professor of Marketing; Lee Kong Chian Fellow

Lee Kong Chian School of Business LKCSB

Education

2008	Ph.D. in Marketing The Ohio State University
2003	M.S. (Management and Administration Sciences) University of Texas, Dallas
2002	MBA University of Texas, Dallas
1999	M.S. (Computer Engineering) University of Minnesota
1997	B.E. (Instrumentation Engineering) Osmania University

Current Position(s) Held

2017- Now	Associate Professor of Marketing (with tenure) Lee Kong Chian School of Business, Singapore Management University, 2017
2015 - 2017	Associate Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2008-2015	Assistant Professor of Marketing Kelley School of Business, Indiana University

Awards, Recognition and Honors

Winner, 2022 AMA/Marketing Science Institute/H. Paul Root Award, paper that has made a significant contribution to the advancement of the practice of marketing in a calendar year.

Winner of Outstanding Reviewer Award for the Journal of Marketing, 2022

Dean's Teaching Honours List, PG Programmes LKCSB, 2020

The MiM Excellent Teaching Award, 2020

Dean's Teaching Honours List, PG Programmes LKCSB, 2018-2019

Nominated for Post Graduate Teaching Excellence Award, 2019

Dean’s Impact Award recipient, 2017-2018

Lee Kong Chian Fellow, SMU, 2016-2017

Trustees Teaching Award Finalist, Indiana University, 2014

Harry C. Sauvain Teaching Award Nominee, Kelley School, 2014

Research Methods and Analytics Track Co-Chair, AMA Summer Marketing Educator’s Conference, Boston, 2013

Trustees Teaching Award Finalist, Indiana University, 2013

Harry C. Sauvain Teaching Award Nominee, Kelley School, 2013

Trustees Teaching Award Finalist, Indiana University, 2012

Harry C. Sauvain Teaching Award Nominee, Kelley Business, 2012

3M Junior Faculty Research Grant Award, Kelley School of Business, 2012

Research Interests

New Technologies in Marketing
Retail Analytics Bayesian applications in marketing
Quantitative models of Advertising, Promotions and New Product Development

Selected Journal Articles (Refereed)

Hagtvedt, Henrik and Sandeep R. Chandukala (2023), “Immersive Retailing: The In-Store Experience,” Journal of Retailing, 99(4), 505-517.

Han, Yoonju, Sandeep R. Chandukala, and Shibo Li (2022), "Impact of Different Types of In-Store Displays on Consumer Purchase Behavior," Journal of Retailing, 98(3), 432-452.

Chandukala, Sandeep R., Srinivas K. Reddy, and Yong-Chin Tan (2022), “How Augmented Reality Can – and Can’t – Help Your Brand,” Harvard Business Review, digital article, 29 March, 2022.

Tan, Yong-Chin, Sandeep R. Chandukala, and Srinivas K. Reddy (2022), “Augmented Reality in Retail and its Impact on Sales,” Journal of Marketing, 86 (1), 48-66.
o Winner, 2022 AMA/Marketing Science Institute/H. Paul Root Award

Chandukala, Sandeep R., Jeffrey P. Dotson and Qing Liu (2017), "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective," Journal of Retailing, 93 (4), 493-506.

Han, Yoonju, Sandeep R. Chandukala and Hai Che, (2017) “Exchange and Refund of Complementary Products,” Marketing Letters, 28(1), 113-125.

Mallapragada, Girish, Sandeep R. Chandukala and Qing Liu (2016), “Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior”, Journal of Marketing, 80(2), 21-38.

Olsen, Mitchell, Rebecca J. Slotegraaf and Sandeep R.,Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” Journal of Marketing, 78(5), 119-137

Chandukala, Sandeep R., Jeffrey P. Dotson, Qing Liu, Stephan Conrady (2014), “Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting",” Customer Needs and Solutions, 1, 176-187

Chandukala, Sandeep R., Sylvia Long-Tolbert and Greg M. Allenby (2011), “A Threshold Model for Respondent Heterogeneity,” Marketing Letters, 22(2), 133-146.

Chandukala, Sandeep R., Yancy D. Edwards and Greg M. Allenby (2011), “Identifying Unmet Demand,” Marketing Science, 30(1), 61 – 73

Chandukala, Sandeep R., Jeffrey P. Dotson, Jeff D. Brazell and Greg M. Allenby (2011), “Bayesian Analysis of Hierarchical Effects,” Marketing Science, 30(1), 123 – 133.

Other Publications

Chandukala, Sandeep R., Jaehwan Kim, Thomas Otter, Peter E. Rossi and Greg M. Allenby (2008), “Choice Models in Marketing: Economic Assumptions, Challenges and Trends,” Foundations and Trends in Marketing, 2(2), 97-184. (Monograph).
Burke, R. R., Chandukala, S. R., Christensen, O. (2024), “Using Shelf Interaction Analysis to Manage Category and Brand Shopping Effort in Retail Stores,” Marketing Science Institute Working Paper Series, 24-112.

Cases

Who is the right influencer? A Social Network Analysis, by Osinga, Ernst C.; Chandukala, Sandeep R.; Bhattacharya, Lipika. (2023). SMU-23-0010.

Iuiga’s challenge: Is omni-channel worth it?, by Chandukala, Sandeep R.; Osinga, Ernst C.; Mittal, Sheetal. (2020). SMU-20-0029.

Iuiga’s conundrum: 'Clicks' only or 'bricks' too?, by Tuli, Kapil; Chandukala, Sandeep R.; Mittal, Sheetal. (2019). SMU-19-0011.

Zalora: Dressing up the mobile app to engage customers, by Reddy, Srinivas K.; Chandukala, Sandeep R.; Mathur, Sarita. (2018). SMU-18-0004. *Top-15 best-selling cases at The Case Center for the year 2018.

RESEARCH ADVISOR/CO-RESEARCH ADVISOR TO

Peng Yi, Ph.D in Business (Marketing)
Wang Yichen, Ph.D in Business (Marketing)
Zeng Qingli, Ph.D in Business (Marketing)

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