- Hagtvedt, Henrik and Sandeep R. Chandukala (2023), “Immersive Retailing: The In-Store Experience,” Journal of Retailing, 99(4), 505-517.
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- Han, Yoonju, Sandeep R. Chandukala, and Shibo Li (2022), "Impact of Different Types of In-Store Displays on Consumer Purchase Behavior," Journal of Retailing, 98(3), 432-452.
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- Chandukala, Sandeep R., Srinivas K. Reddy, and Yong-Chin Tan (2022), “How Augmented Reality Can – and Can’t – Help Your Brand,” Harvard Business Review, digital article, 29 March, 2022.
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- Tan, Yong-Chin, Sandeep R. Chandukala, and Srinivas K. Reddy (2022), “Augmented Reality in Retail and its Impact on Sales,” Journal of Marketing, 86 (1), 48-66.
o Winner, 2022 AMA/Marketing Science Institute/H. Paul Root Award
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- Chandukala, Sandeep R., Jeffrey P. Dotson and Qing Liu (2017), "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective," Journal of Retailing, 93 (4), 493-506.
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- Han, Yoonju, Sandeep R. Chandukala and Hai Che, (2017) “Exchange and Refund of Complementary Products,” Marketing Letters, 28(1), 113-125.
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- Mallapragada, Girish, Sandeep R. Chandukala and Qing Liu (2016), “Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior”, Journal of Marketing, 80(2), 21-38.
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- Olsen, Mitchell, Rebecca J. Slotegraaf and Sandeep R.,Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” Journal of Marketing, 78(5), 119-137
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- Chandukala, Sandeep R., Jeffrey P. Dotson, Qing Liu, Stephan Conrady (2014), “Exploring the Relationship Between Online Search and Offline Sales for Better "Nowcasting",” Customer Needs and Solutions, 1, 176-187
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- Chandukala, Sandeep R., Sylvia Long-Tolbert and Greg M. Allenby (2011), “A Threshold Model for Respondent Heterogeneity,” Marketing Letters, 22(2), 133-146.
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- Chandukala, Sandeep R., Yancy D. Edwards and Greg M. Allenby (2011), “Identifying Unmet Demand,” Marketing Science, 30(1), 61 – 73
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- Chandukala, Sandeep R., Jeffrey P. Dotson, Jeff D. Brazell and Greg M. Allenby (2011), “Bayesian Analysis of Hierarchical Effects,” Marketing Science, 30(1), 123 – 133.
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