Tamas MAKANY
Full-time Faculty
Associate Professor of Communication Management (Practice)
Lee Kong Chian School of Business
LKCSB
CV
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Research Interests
- Conversational Design (chatbots, content strategy)
- Digital Innovation & Entrepreneurship
- Design Education
Education
| 2010 | Post-doctoral researcher in Educational Technology, Stanford University |
| 2009 | Ph.D. in Cognitive Psychology, University of Southampton, UK |
| 2005 | M.Sc. In Research Methods, University of Southampton, UK |
| 2004 | M.A. in Psychology, University of Pecs, Hungary |
Experience
| July 2020 - Now | Associate Professor of Communication Management (Practice) |
| Lee Kong Chian School of Business, Singapore Management University | |
| 2017 - 2019 | Senior Design Researcher, Netflix, Los Gatos, CA |
| 2015 - 2017 | Design Research Manager, Microsoft, Palo Alto, CA |
| 2014 - 2015 | Games Design Researcher, LeapFrog, Emeryville, CA |
| 2013 - 2014 | Learning Designer, GlassLab, Redwood Shores, CA |
| 2011 - 2013 | Principal Analyst, Pacific Gas and Electric, San Francisco, CA |
| 2007 - 2011 | Research Consultant, London & San Francisco, CA |
Awards, Recognition and Honors
- Dean's Teaching Honour List (Undergraduate), SMU LKCSB, 2020-2023
- Dean’s Teaching Honour List (Postgraduate), SMU LKCSB, 2021, 2023
- Most Promising Teacher Award (nominee), SMU, 2023
- Innovative Teacher Award (nominee), SMU, 2021
Committees
- Design Education Advisory Committee (DEAC), Singapore Ministry of Trade and Industry, 2022 - Present
- Executive Committee, Design Business Chamber Singapore (DBCS), 2021- Present
Book
- Chiyachantana, C.N., Makany, T., & Ding, D. (2023). Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models. World Scientific Publishing. https://doi.org/10.1142/13187
Selected Publications
- Makany, T., Roh, S., Hara, K., Hua, J.M., Goh, F.S.Y., & Teh, W.Y.J. (2023). Beyond anthropomorphism: Unraveling the true priorities of chatbot usage in SMEs. ACM Conversational User Interfaces (CUI23), July 19-21, 2023, Eindhoven, The Netherlands. https://doi.org/10.1145/3571884.3604315
- Basu, A., Makany, T., Mandal, P., & Murti, A. (2023) Consumers’ Preferences for Ethical Entertainment Consumption: Conceptualization, Development, and Validation of a Scale, Journal of Promotion Management, https://doi.org/10.1080/10496491.2023.2184441 (Published)
- Makany, T., & Perera-Schulz, D. (2022) HCI Education and UX Practice: Highlights from Singapore. Asian HCI Symposium’22 (CHI22), April 29–May 05, 2022, New Orleans, LA. https://doi.org/10.1145/3516492.3558782
Case Study
- Makany, T., & Bhattacharya, L. (2022). Blackbox chatbot: Designing natural language conversations with data. SMU-21-0013. Singapore Management University. https://cmp.smu.edu.sg/case/5456
Media Coverage
- How ChatGPT is changing the way industries do business, SMU City Perspectives, Online, 22/May/2023, https://cityperspectives.smu.edu.sg/article/how-chatgpt-changing-way-industries-do-business