Faculty Profile

Tamas MAKANY's photo


Full-time Faculty
Associate Professor of Communication Management (Practice)
Lee Kong Chian School of Business

Google Scholar
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Research Interests

  • Conversational Design (chatbots, content strategy)
  • Digital Innovation & Entrepreneurship
  • Design Education


2010 Post-doctoral researcher in Educational Technology, Stanford University
2009 Ph.D. in Cognitive Psychology, University of Southampton, UK
2005 M.Sc. In Research Methods, University of Southampton, UK
2004 M.A. in Psychology, University of Pecs, Hungary


July 2020 - Now Associate Professor of Communication Management (Practice)
  Lee Kong Chian School of Business, Singapore Management University
2017 - 2019 Senior Design Researcher, Netflix, Los Gatos, CA
2015 - 2017 Design Research Manager, Microsoft, Palo Alto, CA
2014 - 2015 Games Design Researcher, LeapFrog, Emeryville, CA
2013 - 2014 Learning Designer, GlassLab, Redwood Shores, CA
2011 - 2013 Principal Analyst, Pacific Gas and Electric, San Francisco, CA
2007 - 2011 Research Consultant, London & San Francisco, CA

Awards, Recognition and Honors

  • Dean's Teaching Honour List (Undergraduate), SMU LKCSB, 2020-2023
  • Dean’s Teaching Honour List (Postgraduate), SMU LKCSB, 2021, 2023
  • Most Promising Teacher Award (nominee), SMU, 2023
  • Innovative Teacher Award (nominee), SMU, 2021



  • Chiyachantana, C.N., Makany, T., & Ding, D. (2023). Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models. World Scientific Publishing. https://doi.org/10.1142/13187

Selected Publications

  • Makany, T., Roh, S., Hara, K., Hua, J.M., Goh, F.S.Y., & Teh, W.Y.J. (2023). Beyond anthropomorphism: Unraveling the true priorities of chatbot usage in SMEs. ACM Conversational User Interfaces (CUI23), July 19-21, 2023, Eindhoven, The Netherlands. https://doi.org/10.1145/3571884.3604315
  • Basu, A., Makany, T., Mandal, P., & Murti, A. (2023) Consumers’ Preferences for Ethical Entertainment Consumption: Conceptualization, Development, and Validation of a Scale, Journal of Promotion Management, https://doi.org/10.1080/10496491.2023.2184441 (Published)
  • Makany, T., & Perera-Schulz, D. (2022) HCI Education and UX Practice: Highlights from Singapore. Asian HCI Symposium’22 (CHI22), April 29–May 05, 2022, New Orleans, LA. https://doi.org/10.1145/3516492.3558782

Case Study

  • Makany, T., & Bhattacharya, L. (2022). Blackbox chatbot: Designing natural language conversations with data. SMU-21-0013. Singapore Management University. https://cmp.smu.edu.sg/case/5456

Media Coverage