Faculty Profile

LI Linyi

Full-time Faculty

Assistant Professor of Marketing

Lee Kong Chian School of Business LKCSB

Education

2020	Ph.D., Business Administration (Marketing) University of Utah
2014	M.S., Business and Management: Information Systems University of Maryland
2012	B.S., Economics (Finance) Southwestern University of Finance and Economics

Current Position(s) Held

2021-Now

Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors

Lee Kong Chian School of Business Dean's Teaching Honour List, 2021-2022

Third Place, CSAMSE Practice Award, 2021

Lee Kong Chian School of Business Retail Scholar, 2021

AMA-Sheth Foundation Doctoral Consortium Fellow, 2018

David Eccles School of Business Doctoral Student Teaching Excellence Award, 2018

David Eccles School of Business Doctoral Scholarship, 2014-2019

Quantitative Marketing and Structural Econometrics Workshop Fellow, 2017

INFORMS Marketing Science Doctoral Consortium Fellow, 2017

INFORMS Marketing Science Doctoral Consortium Fellow, 2016

Research Interests

Advertising
Online Reviews & Social Media
Consumer Search
Sustainability & Firms and Society
Consumer Finance
Privacy & Regulation

SELECTED JOURNAL ARTICLES (REFEREED)

Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.

linyili@smu.edu.sg

Curriculum Vitae

Research Areas and Areas of Expertise

Lee Kong Chian School of Business

Strategic Priorities