LI Linyi
Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business
LKCSB
Education |
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2020 |
Ph.D., Business Administration (Marketing) |
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2014 |
M.S., Business and Management: Information Systems |
| 2012 | B.S., Economics (Finance) Southwestern University of Finance and Economics |
Current Position(s) Held |
| 2021-Now | Assistant Professor of Marketing Singapore Management University |
Awards, Recognition and Honors |
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Research Interests |
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SELECTED JOURNAL ARTICLES (REFEREED) |
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Research Areas and Areas of Expertise
Strategic Priorities
HighlightsLinyi Li is an accomplished marketing scholar specializing in digital marketing, online reviews, and causal inference, with notable contributions to research and teaching at Singapore Management University.
Bridges rigorous quantitative methods with substantive marketing insights, advancing understanding of digital consumer interactions and review dynamics; recognized for excellence in both research and teaching, including Dean's Teaching Honour List and multiple research awards.
Focused research areas include Examines the impact of digital platforms and online reviews on consumer behavior and product performance, with a methodological emphasis on Bayesian analysis, causal inference, and field experiments in marketing contexts.
Bridges rigorous quantitative methods with substantive marketing insights, advancing understanding of digital consumer interactions and review dynamics; recognized for excellence in both research and teaching, including Dean's Teaching Honour List and multiple research awards.
Focused research areas include Examines the impact of digital platforms and online reviews on consumer behavior and product performance, with a methodological emphasis on Bayesian analysis, causal inference, and field experiments in marketing contexts.
Areas of Expertise
Marketing
Past Awarded Grant
- Singapore Minister of Education Tier 1 Research Grant (S$ 33,000) 2021
Latest Publications
Showing up to 6 latest publications from the past 5 years.
- L Li, S Gopinath, SJ CarsonManagement Science 68 (5), 3878-3903, 2022
This highlights are AI-generated content using the faculty's CV.
Education |
|
2020 |
Ph.D., Business Administration (Marketing) |
|
2014 |
M.S., Business and Management: Information Systems |
| 2012 | B.S., Economics (Finance) Southwestern University of Finance and Economics |
Current Position(s) Held |
| 2021-Now | Assistant Professor of Marketing Singapore Management University |
Awards, Recognition and Honors |
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Research Interests |
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SELECTED JOURNAL ARTICLES (REFEREED) |
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