LI Linyi
Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business
LKCSB
Education |
|
2020 |
Ph.D., Business Administration (Marketing) |
|
2014 |
M.S., Business and Management: Information Systems |
| 2012 | B.S., Economics (Finance) Southwestern University of Finance and Economics |
Current Position(s) Held |
| 2021-Now | Assistant Professor of Marketing Singapore Management University |
Awards, Recognition and Honors |
|
|
|
|
|
|
|
|
|
Research Interests |
|
|
|
|
|
|
|
|
|
|
|
|
|
SELECTED JOURNAL ARTICLES (REFEREED) |
|
Research Areas and Areas of Expertise
Strategic Priorities
HighlightsLinyi Li is an accomplished Assistant Professor of Marketing at SMU, specializing in digital marketing, online reviews, and causal inference, with notable contributions to both research and teaching excellence.
Recognized for integrating advanced quantitative methods with substantive marketing insights, bridging digital consumer behavior and actionable business strategies; consistently demonstrates excellence in teaching and research, as evidenced by multiple awards and high instructor evaluations.
Focused research areas include Investigates the impact of digital platforms and online reviews on consumer behavior and product performance, with methodological emphasis on Bayesian analysis, causal inference, and experimental design in marketing contexts.
Recognized for integrating advanced quantitative methods with substantive marketing insights, bridging digital consumer behavior and actionable business strategies; consistently demonstrates excellence in teaching and research, as evidenced by multiple awards and high instructor evaluations.
Focused research areas include Investigates the impact of digital platforms and online reviews on consumer behavior and product performance, with methodological emphasis on Bayesian analysis, causal inference, and experimental design in marketing contexts.
Areas of Expertise
Marketing
Past Awarded Grant
- Singapore Minister of Education Tier 1 Research Grant (S$ 33,000), 2021
Latest Publications
Showing up to 6 latest publications from the past 5 years.
- L Li, S Gopinath, SJ CarsonManagement Science 68 (5), 3878-3903, 2022
This highlights are AI-generated content using the faculty's CV.
Education |
|
2020 |
Ph.D., Business Administration (Marketing) |
|
2014 |
M.S., Business and Management: Information Systems |
| 2012 | B.S., Economics (Finance) Southwestern University of Finance and Economics |
Current Position(s) Held |
| 2021-Now | Assistant Professor of Marketing Singapore Management University |
Awards, Recognition and Honors |
|
|
|
|
|
|
|
|
|
Research Interests |
|
|
|
|
|
|
|
|
|
|
|
|
|
SELECTED JOURNAL ARTICLES (REFEREED) |
|