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Faculty Profile

HAN Minju's photo

HAN Minju

Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business LKCSB

Education

2021

Ph.D. in Marketing
Yale University

2018

M.Phil in Marketing
Yale University

2014

B.A. Psychology
Brown University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests
  • Nostalgia and heritage branding

  • Consumer judgment and decision-making

  

  • Consumer Experiences and Well-being
  • Consumer experience with new technology
 

Selected Journal Articles (Refereed)
  • Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research. 
  • Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology.
  • Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.
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Curriculum Vitae
Google Scholar

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
2
Publications
2
H-Index (All Time)
101
Citations (All Time)
Minju Han is an emerging scholar in consumer psychology and marketing, recognized for her innovative research on branding, consumer experience, and decision-making, with a focus on authenticity, nostalgia, and conceptual consumption.

Bridges theoretical and practical insights in consumer psychology, offering frameworks for understanding branding effects, authenticity, and adaptation; recognized for methodological rigor and interdisciplinary approach; awarded for teaching excellence and doctoral research; contributes to both academic literature and actionable marketing strategies.

Focused research areas include Investigates how branding strategies (heritage, authenticity, minimalism) influence consumer evaluations and experiences; explores the psychological mechanisms behind communal nostalgia, adaptation to negative experiences, and anticipatory utility in consumption; examines contextual and cognitive factors affecting consumer perception and behavior.
Areas of Expertise
Conceptual ConsumptionBrandingConsumer ExperienceConsumer Decision-Making and Choice
This highlights are AI-generated content using the faculty's CV.

Education

2021

Ph.D. in Marketing
Yale University

2018

M.Phil in Marketing
Yale University

2014

B.A. Psychology
Brown University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests
  • Nostalgia and heritage branding

  • Consumer judgment and decision-making

  

  • Consumer Experiences and Well-being
  • Consumer experience with new technology
 

Selected Journal Articles (Refereed)
  • Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research. 
  • Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology.
  • Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.