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Faculty Profile

HAN Minju's photo

HAN Minju

Full-time Faculty
Assistant Professor of Marketing
Lee Kong Chian School of Business LKCSB

Education

2021

Ph.D. in Marketing
Yale University

2018

M.Phil in Marketing
Yale University

2014

B.A. Psychology
Brown University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests
  • Nostalgia and heritage branding

  • Consumer judgment and decision-making

  

  • Consumer Experiences and Well-being
  • Consumer experience with new technology
 

Selected Journal Articles (Refereed)
  • Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research. 
  • Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology.
  • Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.
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Curriculum Vitae
Google Scholar

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
2
Publications
2
H-Index (All Time)
101
Citations (All Time)
Minju Han is an emerging scholar in consumer psychology and marketing, recognized for her innovative research on conceptual consumption, branding, and consumer experience, with a focus on how psychological processes shape consumer decision-making and well-being.

Bridges theoretical and practical insights in consumer psychology, offering frameworks for understanding branding, authenticity, and adaptation; her work informs marketing strategies and consumer well-being, and is distinguished by methodological rigor and interdisciplinary collaboration; recipient of multiple teaching and doctoral awards.

Focused research areas include Investigates how branding strategies, consumer motivations, and psychological constructs such as nostalgia, authenticity, and anticipation influence consumer evaluations, experiences, and choices; explores the impact of contextual and product attributes on adaptation, boredom, and imaginative processes in consumption.
Areas of Expertise
Conceptual ConsumptionBrandingConsumer ExperienceConsumer Decision-Making and Choice
This highlights are AI-generated content using the faculty's CV.

Education

2021

Ph.D. in Marketing
Yale University

2018

M.Phil in Marketing
Yale University

2014

B.A. Psychology
Brown University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests
  • Nostalgia and heritage branding

  • Consumer judgment and decision-making

  

  • Consumer Experiences and Well-being
  • Consumer experience with new technology
 

Selected Journal Articles (Refereed)
  • Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research. 
  • Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology.
  • Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.