Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
Research Interests
Nostalgia and heritage branding
Consumer judgment and decision-making
Consumer Experiences and Well-being
Consumer experience with new technology
Selected Journal Articles (Refereed)
Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research.
Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology.
Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.
