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Faculty Profile

Hannah H. CHANG's photo

Hannah H. CHANG

(On Leave)
Full-time Faculty
Associate Professor of Marketing; Chair, SMU Institutional Review Board; Senate Chair
Lee Kong Chian School of Business LKCSB

Faculty homepage: https://profhannahchang.github.io/

Education

2008

Ph.D. in Marketing
Columbia University

2006

M.Phil.in Marketing
Columbia University

2002

B.A. in Economics
University of California

Current Position(s) Held

2017 - Now

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2020 - NowDirector, PhD Programmes
Lee Kong Chian School of Business, Singapore Management University
2018 - NowLee Kong Chian Fellow
Lee Kong Chian School of Business, Singapore Management University
2009 - 2016Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Awards, Grants and Recognition 

  • Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2024), 2025-28
  • Area Editor, International Journal of Research in Marketing, 2024-Present
  • Associate Editor, Journal of Consumer Psychology, 2021-23
  • American Marketing Association (AMA) Marketing Communications SIG Innovations in Marketing Communications Research Award, 2024
  • Financial Times Responsible Business Education Award (Teaching cases), 2022
  • Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2021), 2022-25
  • Society for Consumer Psychology Doctoral Consortium Faculty, 2022
  • SMU Master of Science in Management Program Meritorious Service Award, 2020
  • Association for Consumer Research Doctoral Symposium Faculty, 2018
  • Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2019), 2019-23
  • SMU Excellent Teacher Award Finalist, 2019
  • Lee Kong Chian Fellowship for Research Excellence, 2018-19
  • SMU Contribution to Student Life Award, 2019
  • SMU Dean's Postgraduate Teaching Honour List, 2018–19
  • PI, Singapore MOE AcRF Tier 2 Grant (MOE 2018), 2019-23
  • PI, SMU SC-RCB Grant, 2018-19 
  • SMU Contribution to Student Life Award, 2018
  • Co-PI, National Research Foundation (NRF) grant, S$482,405 (No. BSEWWT2017_04), 2017–20
  • PI, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 grant (No. 17-C207-SMU-002), 2017–19
  • Academic Fellow, Institute on Asian Consumer Insight, 2016-18
  • PI, MOE AcRF Tier 1 grant (No. 15-C207-SMU-006), 2015–18
  • PI, MOE AcRF Tier 1 grant (No. 14-C207-SMU-013), 2014–16
  • SMU Dean's Teaching Honour List Top 20 Faculty Members , 2015-16 
  • SMU Dean's Teaching Honour List Top 20 Faculty Members, 2014-15 
  • PI, MOE AcRF Tier 1 grant (No. 13-C207-SMU-006), 2013–14
  • SMU Dean's Teaching Honour List Top 20 Faculty Members, 2013-14 
  • Dean's Teaching Honour List Top 20 Faculty Members , 2012-13 
  • Lee Foundation Fellow for Research Excellence, 2011-12
  • PI, MOE AcRF Tier 1 grant (No. 10-C207-SMU-019), 2010–12
  • PI, MOE AcRF Tier 1 grant (No. 09-C207-SMU-007), 2009–10
  • SMU Dean's Teaching Honour List Top 20 Faculty Members, 2009–10 
  • The 2009 La Londe Conference Best Paper Award, 2009
  • SMU Dean's Teaching Honour List Top 20 Faculty Members, 2008–09 
  • Columbia Business School Doctoral Fellowship, 2003–08 
  • Columbia Business School Doctoral Fellowship, September 2003 - September 2008
  • Summa cum Laude, 2002
  • Order of Merit Award, School of Social Sciences , UC Irvine, 2002
  • Phi Beta Kappa, 2001
  • UCI Undergraduate Research Opportunities Program Fellowship, 2001
  • Golden Key International Honor Society at UC Irvine, 1999
  • Dean's Honor List, 1999 - 2001

Research Interests

  • Consumer Behavior
  • Consumer Judgment and Decision Making
  • Affect (feelings and moods)
  • Consumer Experiences
  • Innovation and Entrepreneurship

Selected Journal Articles (Refereed)

  • Lin, Jason, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann (2025), “The Robin Hood Effect in Consumer Transgressions Against Firms,” Journal of Consumer Research, forthcoming.
  • Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2022), “More Voices Persuade: The Attentional Benefits of Voice Numerosity,” Journal of Marketing Research, forthcoming
  • Chang, Hannah H. and Iris W. Hung (2018), “Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions,” Journal of Marketing Research, 55 (August), 586–599.
  • Chang, Hannah H. and Michel Tuan Pham (2018), "Affective Boundaries of Scope Insensitivity," Journal of Consumer Research, 45 (August), 403–428.
  • Chang, Hannah H. and Michel Tuan Pham (2018), "Affective Boundaries of Scope Insensitivity," Journal of Consumer Research, forthcoming.
  • Hong, Jiewen and Hannah H. Chang (2015), "I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April),1392-1411. * equal authorship

  • Chang, Hannah H. and Michel Tuan Pham (2013), "Affect as a Decision-Making System of the Present," Journal of Consumer Research, 40 (June), 42—63.

  • Pham, Michel Tuan and Hannah H. Chang (2010), "Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives," Journal of Consumer Research, 37 (December), 626—640.

  • Weber, Elke, Eric Johnson, Kerry Milch, Hannah Chang, Jeff Brodscholl, and Dan Goldstein (2007), "Asymmetric Discounting in Intertemporal Choice: A Query Theory Account,"Psychological Science, 18(6), 516—523.

Selected Book Chapters (Refereed)

  • Chang, Hannah H. and Anirban Mukherjee (2022), “Using Machine Learning to Extract Insights from Consumer Data,” in Encyclopaedia of Data Science and Machine Learning, ed. John Wang, Hershey, PA: IGI Global, forthcoming.
  • Chang, Hannah H. and Anirban Mukherjee (2022), “Artificial Intelligence, Consumers, and the Experience Economy,” in Encyclopaedia of Data Science and Machine Learning, ed. John Wang, Hershey, PA: IGI Global, forthcoming.
  • Mukherjee, Anirban, Hannah H. Chang, and Amitava Chattopadhyay (2019), “Crowdfunding: Sharing the Entrepreneurial Journey,” in Handbook of the Sharing Economy, ed. Russell W. Belk, Giana M. Eckhardt, and Fleura Bardhi, Cheltenham, UK: Edward Elgar, 152–162.

Research Advisor/ Co-research advisor to

  • ZHANG, HONGJUN, hjzhang.2021[at]ckdba.smu.edu.sg, CKGSB-SMU DBA
  • LIU, HUICHENG, hc.liu.2023[at]ckdba.smu.edu.sg, CKGSB-SMU DBA
  • DE GUZMAN Randy Sison, rs.deguzman.2023 [at] dba.smu.edu.sg, DBA
  • LEE Oon Ling (LI Yunlin), oonlinglee.2023[at] dba.smu.edu.sg, DBA
  • SUN Bo, bosun.2022 [at] sjdba.smu.edu.sg, SJTU-SMU DBA
  • WANG, XIAOSONG, xswang.2021[at]ckdba.smu.edu.sg, CKGSB-SMU DBA
 
 
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Research Areas and Areas of Expertise

Strategic Priorities