Faculty Profile

LIM Yun Fong

Full-time Faculty

Lee Kong Chian Professor of Operations Management

Lee Kong Chian School of Business LKCSB

Education

2005	Ph.D. in Industrial and Systems Engineering Georgia Institute of Technology
1998	M.S. in Computational Science National University of Singapore
1996	B.S. in Physics National Central University

Current Position(s) Held

2025 - Now	Lee Kong Chian Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University
2023 - Now	Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University
2022 - 2024	Academic Director, Blended MSc in Management (BMiM) Lee Kong Chian School of Business, Singapore Management University
2020 - 2023	Academic Director, MSc in Management (MiM) Lee Kong Chian School of Business, Singapore Management University
2017 - 2020	Program Coordinator, PhD in Business (Operations Management) Lee Kong Chian School of Business, Singapore Management University
2015 - 2017	Area Coordinator of Operations Management Lee Kong Chian School of Business, Singapore Management University
2013 - 2023	Associate Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University
2005 - 2013	Assistant Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

Featured by Financial Times for a top patent article showing positive impact of business school insights on innovation, 2024

ISCOM Conference Best Paper Award (2nd Prize), 2022

Supervised Winner, The DSI Annual Conference Best Student Paper Award, 2022

Supervised Finalist, The Best Student Paper Competition of POMS-HK International Conference, 2022

Supervised Finalist, The Best Student Paper Competition of POMS-HK International Conference, 2020

CSAMSE Annual Conference Best Paper Award (Honorable Mention), 2015

MPA Research Fellow, 2020-2021, 2022-2023

Chang Jiang Chair Professor (长江学者讲座教授), 2016-2019

Lee Kong Chian Fellow, 2017-2018

Neptune Orient Lines (NOL) Fellow, 2012-2014

SMU Teaching Excellence Innovative Teacher Award, 2010

Dean's Teaching Honour List - Top Faculty Members, 2006-2024
Lee Kong Chian School of Business, Singapore Management University

Professional Activities

Keynote Speaker, HKU Business School OM Summer Workshop, University of Hong Kong, 2025

Keynote Speaker, The 2nd CEIBS Decision Sciences Symposium, CEIBS, Shanghai, 2023

Senior Editor, Production and Operations Management, 2021 - Now

Associate Editor, Naval Research Logistics, 2020 - Now

Guest Editor, Production and Operations Management, 2020 (Special Issue: Managing Autonomous and IoT-driven Intralogistics Operations)

Guest Editor, Naval Research Logistics, 2019 (Special Issue: Analytics and Operations of Online Retailing)

Member, Governing Board, NOL Fellowship Program, 2018 - Now

Teaching Interests

Online Business and Marketplaces (MiM, MBA)

High Performance Warehousing and Fulfillment (BBM)

Research Interests

e-Commerce and Marketplace Analytics

Online Retailing (Supply Chains and Fulfillment)

Online Platforms (Business Model Innovations)

Sustainable Urban Systems

Flexible Workforce and Resource Management

Selected Journal Articles (Refereed)

Wang P, Lim YF, Loke GG (2025) Joint capacity allocation and job assignment under uncertainty. Operations Research, forthcoming.
de Koster R, Roy D, Lim YF, Kumar S (2025) Internet of Things in intralogistics: Applications and emerging research. Production and Operations Management, 34(11): 3343-3363.
Deng Q, Li X, Lim YF, Liu F (2024) Optimal policies and heuristics to match supply with demand for online retailing. Manufacturing and Service Operations Management, 26(5): 1925-1944.
Chen S, Yan Z, Lim YF (2024) Managing the personalized order-holding problem in online retailing. Manufacturing and Service Operations Management, 26(1): 47-65.
Jin Z, Wang Y, Lim YF, Pan K, Shen Z-JM (2023) Vehicle rebalancing in a shared micromobility system with rider crowdsourcing. Manufacturing and Service Operations Management, 25(4): 1394-1415.
Li L, Fang X, Lim YF (2023) Asymmetric information of product authenticity on C2C e-commerce platforms: How can inspection services help? Manufacturing and Service Operations Management, 25(2): 631-647.
- Finalist, The Best Student Paper Competition of The POMS-HK International Conference 2022
Wang P, Pan K, Yan Z, Lim YF (2022) Managing stochastic bucket brigades on discrete work stations. Production and Operations Management, 31(1): 358-373.
Lim YF, Jiu S, Ang M (2021) Integrating anticipative replenishment allocation with reactive fulfillment for online retailing using robust optimization. Manufacturing and Service Operations Management, 23(6): 1616-1633.
Deng Q, Fang X, Lim YF (2021) Urban consolidation center or peer-to-peer platform? The solution to urban last-mile delivery. Production and Operations Management, 30(4): 997-1013.
- Featured by SMU Engage, Mar 13, 2025
- Featured by Financial Times as a top patent article showing positive impact of business school insights on innovation, Nov 08, 2024
Lim YF, Lu B, Wang R, Zhang W (2020) Flexibly serving a finite number of heterogeneous jobs in a tandem system. Production and Operations Management 29(6): 1431-1447.
Lim YF, Wang C (2017) Inventory management based on target-oriented robust optimization. Management Science 63(12): 4409-4427.
Lim YF (2017) Performance of cellular bucket brigades with hand-off times. Production and Operations Management 26(10): 1915-1923.
Lim YF, Wang Y, Wu Y (2015) Consignment contracts with revenue sharing for a capacitated retailer and multiple manufacturers. Manufacturing and Service Operations Management 17(4): 527-537.
- CSAMSE Annual Conference Best Paper Award (Honorable Mention), 2015
Lim YF, Wu Y (2014) Cellular bucket brigades on U-lines with discrete work stations. Production and Operations Management 23(7): 1113-1128.
Ang M, Lim YF, Sim M (2012) Robust storage assignment in unit-load warehouses. Management Science 58(11): 2114-2130.
Lim YF (2011) Cellular bucket brigades. Operations Research 59(6): 1539-1545.
Lim YF, Yang KK (2009) Maximizing throughput of bucket brigades on discrete work stations. Production and Operations Management 18(1): 48-59.
Bartholdi JJ III, Eisenstein DD, Lim YF (2009) Deterministic chaos in a model of discrete manufacturing. Naval Research Logistics 56(4): 293-299.
Bartholdi JJ III, Eisenstein DD, Lim YF (2006) Bucket brigades on in-tree assembly network. European Journal of Operational Research 168(3): 870-879.

Selected Book Chapters (Refereed)

Wang C, Lau HC, Lim YF (2015) A rolling horizon auction mechanism and virtual pricing of shipping capacity for urban consolidation centers. Corman F et al. eds. Computational Logistics. ICCL 2015. Lecture Notes in Computer Science, vol 9335, 422-436, Springer, Cham.
Lim YF (2012) Order-picking by cellular bucket brigades: A case study. Manzini R ed. Warehousing in The Global Supply Chain (Springer-Verlag, London), 71-85.

Selected Grants

General Research Fund, Research Grants Council of Hong Kong, Project Title: Data-Driven Risk-Averse Operations for Autonomous Electrified Mobility Systems, Award Amount: S$109,081 (HKD 630,491), 2024-2026.
General Research Fund, Research Grants Council of Hong Kong, Project Title: Data-Driven Resilience Design for Integrated Grid and Mobility Systems, Award Amount: S$129,283 (HKD 760,493), 2022-2025.
General Research Fund, Research Grants Council of Hong Kong, Project Title: Data-Driven Planning for Smart-Vehicle-Grid Integration Systems, Award Amount: S$120,053 (HKD 667,500), 2020-2023.
Key Program of National Natural Science Foundation, Project Title: Theories and Methods of New Retail Operations Management, Award Amount: S$465,334, 2020-2024.
MOE Tier 1 Academic Research Fund, Project Title: Integrating Inventory Management and Order Fulfillment for Online Retailing, Award Amount: S$135,840, 2017-2019.
A*STAR - SERC Grant, Project Title: Market Mechanisms for Multi-Party Coordination of Urban Logistics Operations, Award Amount: S$578,400, 2013-2015.
Neptune Orient Lines (NOL) Fellowship, Project Title: Robust Warehouse Management, Award Amount: S$140,000, 2012-2014.

Former Graduate Students/Postdocs

Yanhong ZHANG (CKGSB-SMU DBA, 2018-2024), Executive Director and Deputy General Manager, Shandong Weiqiao Pioneering Group 山东魏桥创业集团.
Feng WANG (CKGSB-SMU DBA, 2018-2024), Chairman, Linglong Group 玲珑集团.
Ruijie ZHANG (PhD, 2018-2023), Assistant Professor, School of Entrepreneurship and Management, ShanghaiTech University.
Linqiu LI (Postdoc, 2021-2022), Associate Professor, School of Management, University of Science and Technology of China.
Peng WANG (PhD, 2016-2021), Assistant Professor, School of Business, Singapore University of Social Sciences.
Dong YU (CKGSB-SMU DBA, 2015-2021), Chairman, Bona Film Group 博纳影业集团.
Qiyuan DENG (PhD, 2015-2020), Assistant Professor, School of Management and Economics, Chinese University of Hong Kong (Shenzhen).
Yue WU (MSc, 2009-2011), Associate Professor, Katz Graduate School of Business, University of Pittsburgh.

Research Advisor/Co-Research Advisor To

SUN Yujie, PhD in Business (Operations Management)
MA Jun, (junma.2020@sjdba.smu.edu.sg), SJTU-SMU DBA
XUE Yi, (yixue.2022@sjdba.smu.edu.sg), SJTU-SMU DBA
LING Weiguo (wgling.2019@sjdba.smu.edu.sg), SJTU-SMU DBA
CHEN Hailin (hlchen.2022@sjdba.smu.edu.sg), SJTU-SMU DBA

LIM Yun Fong

Lee Kong Chian Professor of Operations Management

LKCSB Full-time Faculty

Email
yflim@smu.edu.sg

Phone
68280774

Curriculum Vitae (CV)

Research Areas

Lee Kong Chian School of Business
- Strategy and Entrepreneurship
- - Strategic Knowledge and Innovation Management
- Quantitative Finance
- - Computational Methods and Simulations
- Operations Management
- - Supply Chain Strategy and Risk Management
  - Business Analytics
  - Sustainable Operations and Investments (including Energy, Natural Resources, and Transportation)
  - E-Commerce and Marketplace Analytics
  - Operations Planning, Scheduling and Control
  - Inventory, Logistics and Transportation Management
- Marketing
- - Retail Operations and Strategy
  - Consumer Behaviour
  - Consumer Judgment and Decision-making
- Sustainable Business
- Innovation and Entrepreneurship
- Asian & ASEAN Initiatives

Highlights

Publications

H-Index (All Time)

1475

Citations (All Time)

Yun Fong LIM is an internationally recognized operations management scholar whose research and leadership have shaped online retailing, platform innovation, sustainable urban logistics, and workforce management, with impactful contributions to academia, industry, and executive education.

Combines rigorous methodological innovation in robust and dynamic optimization with practical impact across e-commerce, urban logistics, and workforce management; recognized for bridging academic research and industry practice; consistently places students and postdocs in leading academic and executive roles; recipient of multiple teaching and research awards; influential editorial leadership in top operations journals.

Focused research areas include Online retailing supply chain optimization; business model innovation for online platforms; urban logistics and last-mile delivery; IoT-driven intralogistics; flexible workforce allocation and resource management; robust and dynamic optimization in operations; analytics for new retail operations.

Areas of Expertise

Online RetailingOnline PlatformsSustainable Urban SystemsFlexible Workforce

Past Awarded Grant

Latest Publications

This highlights are AI-generated content using the faculty's CV.

Education

2005	Ph.D. in Industrial and Systems Engineering Georgia Institute of Technology
1998	M.S. in Computational Science National University of Singapore
1996	B.S. in Physics National Central University

Current Position(s) Held

2025 - Now	Lee Kong Chian Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University
2023 - Now	Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University
2022 - 2024	Academic Director, Blended MSc in Management (BMiM) Lee Kong Chian School of Business, Singapore Management University
2020 - 2023	Academic Director, MSc in Management (MiM) Lee Kong Chian School of Business, Singapore Management University
2017 - 2020	Program Coordinator, PhD in Business (Operations Management) Lee Kong Chian School of Business, Singapore Management University
2015 - 2017	Area Coordinator of Operations Management Lee Kong Chian School of Business, Singapore Management University
2013 - 2023	Associate Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University
2005 - 2013	Assistant Professor of Operations Management Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

Featured by Financial Times for a top patent article showing positive impact of business school insights on innovation, 2024

ISCOM Conference Best Paper Award (2nd Prize), 2022

Supervised Winner, The DSI Annual Conference Best Student Paper Award, 2022

Supervised Finalist, The Best Student Paper Competition of POMS-HK International Conference, 2022

Supervised Finalist, The Best Student Paper Competition of POMS-HK International Conference, 2020

CSAMSE Annual Conference Best Paper Award (Honorable Mention), 2015

MPA Research Fellow, 2020-2021, 2022-2023

Chang Jiang Chair Professor (长江学者讲座教授), 2016-2019

Lee Kong Chian Fellow, 2017-2018

Neptune Orient Lines (NOL) Fellow, 2012-2014

SMU Teaching Excellence Innovative Teacher Award, 2010

Dean's Teaching Honour List - Top Faculty Members, 2006-2024
Lee Kong Chian School of Business, Singapore Management University

Professional Activities

Keynote Speaker, HKU Business School OM Summer Workshop, University of Hong Kong, 2025

Keynote Speaker, The 2nd CEIBS Decision Sciences Symposium, CEIBS, Shanghai, 2023

Senior Editor, Production and Operations Management, 2021 - Now

Associate Editor, Naval Research Logistics, 2020 - Now

Guest Editor, Production and Operations Management, 2020 (Special Issue: Managing Autonomous and IoT-driven Intralogistics Operations)

Guest Editor, Naval Research Logistics, 2019 (Special Issue: Analytics and Operations of Online Retailing)

Member, Governing Board, NOL Fellowship Program, 2018 - Now

Teaching Interests

Online Business and Marketplaces (MiM, MBA)

High Performance Warehousing and Fulfillment (BBM)

Research Interests

e-Commerce and Marketplace Analytics

Online Retailing (Supply Chains and Fulfillment)

Online Platforms (Business Model Innovations)

Sustainable Urban Systems

Flexible Workforce and Resource Management

Selected Journal Articles (Refereed)

Wang P, Lim YF, Loke GG (2025) Joint capacity allocation and job assignment under uncertainty. Operations Research, forthcoming.
de Koster R, Roy D, Lim YF, Kumar S (2025) Internet of Things in intralogistics: Applications and emerging research. Production and Operations Management, 34(11): 3343-3363.
Deng Q, Li X, Lim YF, Liu F (2024) Optimal policies and heuristics to match supply with demand for online retailing. Manufacturing and Service Operations Management, 26(5): 1925-1944.
Chen S, Yan Z, Lim YF (2024) Managing the personalized order-holding problem in online retailing. Manufacturing and Service Operations Management, 26(1): 47-65.
Jin Z, Wang Y, Lim YF, Pan K, Shen Z-JM (2023) Vehicle rebalancing in a shared micromobility system with rider crowdsourcing. Manufacturing and Service Operations Management, 25(4): 1394-1415.
Li L, Fang X, Lim YF (2023) Asymmetric information of product authenticity on C2C e-commerce platforms: How can inspection services help? Manufacturing and Service Operations Management, 25(2): 631-647.
- Finalist, The Best Student Paper Competition of The POMS-HK International Conference 2022
Wang P, Pan K, Yan Z, Lim YF (2022) Managing stochastic bucket brigades on discrete work stations. Production and Operations Management, 31(1): 358-373.
Lim YF, Jiu S, Ang M (2021) Integrating anticipative replenishment allocation with reactive fulfillment for online retailing using robust optimization. Manufacturing and Service Operations Management, 23(6): 1616-1633.
Deng Q, Fang X, Lim YF (2021) Urban consolidation center or peer-to-peer platform? The solution to urban last-mile delivery. Production and Operations Management, 30(4): 997-1013.
- Featured by SMU Engage, Mar 13, 2025
- Featured by Financial Times as a top patent article showing positive impact of business school insights on innovation, Nov 08, 2024
Lim YF, Lu B, Wang R, Zhang W (2020) Flexibly serving a finite number of heterogeneous jobs in a tandem system. Production and Operations Management 29(6): 1431-1447.
Lim YF, Wang C (2017) Inventory management based on target-oriented robust optimization. Management Science 63(12): 4409-4427.
Lim YF (2017) Performance of cellular bucket brigades with hand-off times. Production and Operations Management 26(10): 1915-1923.
Lim YF, Wang Y, Wu Y (2015) Consignment contracts with revenue sharing for a capacitated retailer and multiple manufacturers. Manufacturing and Service Operations Management 17(4): 527-537.
- CSAMSE Annual Conference Best Paper Award (Honorable Mention), 2015
Lim YF, Wu Y (2014) Cellular bucket brigades on U-lines with discrete work stations. Production and Operations Management 23(7): 1113-1128.
Ang M, Lim YF, Sim M (2012) Robust storage assignment in unit-load warehouses. Management Science 58(11): 2114-2130.
Lim YF (2011) Cellular bucket brigades. Operations Research 59(6): 1539-1545.
Lim YF, Yang KK (2009) Maximizing throughput of bucket brigades on discrete work stations. Production and Operations Management 18(1): 48-59.
Bartholdi JJ III, Eisenstein DD, Lim YF (2009) Deterministic chaos in a model of discrete manufacturing. Naval Research Logistics 56(4): 293-299.
Bartholdi JJ III, Eisenstein DD, Lim YF (2006) Bucket brigades on in-tree assembly network. European Journal of Operational Research 168(3): 870-879.

Selected Book Chapters (Refereed)

Wang C, Lau HC, Lim YF (2015) A rolling horizon auction mechanism and virtual pricing of shipping capacity for urban consolidation centers. Corman F et al. eds. Computational Logistics. ICCL 2015. Lecture Notes in Computer Science, vol 9335, 422-436, Springer, Cham.
Lim YF (2012) Order-picking by cellular bucket brigades: A case study. Manzini R ed. Warehousing in The Global Supply Chain (Springer-Verlag, London), 71-85.

Selected Grants

General Research Fund, Research Grants Council of Hong Kong, Project Title: Data-Driven Risk-Averse Operations for Autonomous Electrified Mobility Systems, Award Amount: S$109,081 (HKD 630,491), 2024-2026.
General Research Fund, Research Grants Council of Hong Kong, Project Title: Data-Driven Resilience Design for Integrated Grid and Mobility Systems, Award Amount: S$129,283 (HKD 760,493), 2022-2025.
General Research Fund, Research Grants Council of Hong Kong, Project Title: Data-Driven Planning for Smart-Vehicle-Grid Integration Systems, Award Amount: S$120,053 (HKD 667,500), 2020-2023.
Key Program of National Natural Science Foundation, Project Title: Theories and Methods of New Retail Operations Management, Award Amount: S$465,334, 2020-2024.
MOE Tier 1 Academic Research Fund, Project Title: Integrating Inventory Management and Order Fulfillment for Online Retailing, Award Amount: S$135,840, 2017-2019.
A*STAR - SERC Grant, Project Title: Market Mechanisms for Multi-Party Coordination of Urban Logistics Operations, Award Amount: S$578,400, 2013-2015.
Neptune Orient Lines (NOL) Fellowship, Project Title: Robust Warehouse Management, Award Amount: S$140,000, 2012-2014.

Former Graduate Students/Postdocs

Yanhong ZHANG (CKGSB-SMU DBA, 2018-2024), Executive Director and Deputy General Manager, Shandong Weiqiao Pioneering Group 山东魏桥创业集团.
Feng WANG (CKGSB-SMU DBA, 2018-2024), Chairman, Linglong Group 玲珑集团.
Ruijie ZHANG (PhD, 2018-2023), Assistant Professor, School of Entrepreneurship and Management, ShanghaiTech University.
Linqiu LI (Postdoc, 2021-2022), Associate Professor, School of Management, University of Science and Technology of China.
Peng WANG (PhD, 2016-2021), Assistant Professor, School of Business, Singapore University of Social Sciences.
Dong YU (CKGSB-SMU DBA, 2015-2021), Chairman, Bona Film Group 博纳影业集团.
Qiyuan DENG (PhD, 2015-2020), Assistant Professor, School of Management and Economics, Chinese University of Hong Kong (Shenzhen).
Yue WU (MSc, 2009-2011), Associate Professor, Katz Graduate School of Business, University of Pittsburgh.

Research Advisor/Co-Research Advisor To

SUN Yujie, PhD in Business (Operations Management)
MA Jun, (junma.2020@sjdba.smu.edu.sg), SJTU-SMU DBA
XUE Yi, (yixue.2022@sjdba.smu.edu.sg), SJTU-SMU DBA
LING Weiguo (wgling.2019@sjdba.smu.edu.sg), SJTU-SMU DBA
CHEN Hailin (hlchen.2022@sjdba.smu.edu.sg), SJTU-SMU DBA

Research Videos

Omni-channel Retailing

Podcasts

Integrating retail & logistics for successful omni-channel retailing

Anticipative replenishment with reactive fulfilment for online retailing

LIM Yun Fong

Education

Current Position(s) Held

Awards, Recognition and Honors

Professional Activities

Teaching Interests

Research Interests

Selected Journal Articles (Refereed)

Selected Book Chapters (Refereed)

Selected Grants

Former Graduate Students/Postdocs

Research Advisor/Co-Research Advisor To

Related Links

Research Areas and Areas of Expertise

Strategic Priorities

Education

Current Position(s) Held

Awards, Recognition and Honors

Professional Activities

Teaching Interests

Research Interests

Selected Journal Articles (Refereed)

Selected Book Chapters (Refereed)

Selected Grants

Former Graduate Students/Postdocs

Research Advisor/Co-Research Advisor To

Related Links

Research Videos

Podcasts

Where to Find Us

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