Faculty Profile

MAH Suyun

(On Leave)

Full-time Faculty

Assistant Professor of Marketing;

Lee Kong Chian School of Business LKCSB

Education

2021	Ph.D. in Marketing Kelley School of Business, Indiana University
2015	M.A. in Economics University of Pittsburgh
2014	B.A. in Applied Statistics, B.A. in Economics Yonsei University

Current Position(s) Held

2021- Now

Assistant Professor of Marketing

Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

AMA–Sheth Foundation Doctoral Consortium Student Fellow, 2020

William G. Panschar Teaching Award Nominee, Kelley School of Business, 2020

Doctoral Student Research Productivity Award, Kelley School of Business, 2019

PDMA Doctoral Consortium Fellow, University of Illinois at Urbana-Champaign, 2019

Marketing Strategy Consortium Fellow, Indiana University, 2019

Haring Symposium Fellow (Discussant), Indiana University, 2019

Doctoral Student Research Productivity Award, Kelley School of Business, 2018

Marketing Strategy Consortium Fellow, University of Missouri, 2018

ISBM Doctoral Consortium Fellow, 2018

Doctoral Program Fellowship, Kelley School of Business, 2016–2020

Dean’s Fellowship, Kelley School of Business, 2016

Teaching Assistantship, University of Pittsburgh, 2015

Arts and Sciences Graduate Fellowship, University of Pittsburgh, 2014–2015

Scholarship for Academic Excellence, Yonsei University, 2010–2012

High Honors, Yonsei University, 2010

Research Interests

Marketing–Finance Interface
Initial Public Offering (IPO)
Corporate Social Irresponsibility (CSI)
Innovation

Selected Journal Articles (Refereed)

Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada (2025), “Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry,” Journal of Marketing, Forthcoming.

Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan, “Old Signals, New Era: Reconsidering How Customer Satisfaction and Employee Satisfaction Impact Shareholder Wealth,” Journal of Academy of Marketing Science, Forthcoming.

Vanitha Swaminathan and Suyun Mah (2016), “What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers,” Harvard Business Review, October, 2016.

symah@smu.edu.sg

Curriculum Vitae