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Faculty Profile

MAH Suyun's photo

MAH Suyun

Full-time Faculty
Assistant Professor of Marketing;
Lee Kong Chian School of Business LKCSB

Education

2021

Ph.D. in Marketing
Kelley School of Business, Indiana University

2015

M.A. in Economics
University of Pittsburgh

2014B.A. in Applied Statistics, B.A. in Economics
Yonsei University

Current Position(s) Held

2021- Now

Assistant Professor of Marketing 

Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

  • AMA–Sheth Foundation Doctoral Consortium Student Fellow, 2020
  • William G. Panschar Teaching Award Nominee, Kelley School of Business, 2020
  • Doctoral Student Research Productivity Award, Kelley School of Business, 2019
  • PDMA Doctoral Consortium Fellow, University of Illinois at Urbana-Champaign, 2019
  • Marketing Strategy Consortium Fellow, Indiana University, 2019
  • Haring Symposium Fellow (Discussant), Indiana University, 2019
  • Doctoral Student Research Productivity Award, Kelley School of Business, 2018
  • Marketing Strategy Consortium Fellow, University of Missouri, 2018
  • ISBM Doctoral Consortium Fellow, 2018
  • Doctoral Program Fellowship, Kelley School of Business, 2016–2020
  • Dean’s Fellowship, Kelley School of Business, 2016
  • Teaching Assistantship, University of Pittsburgh, 2015
  • Arts and Sciences Graduate Fellowship, University of Pittsburgh, 2014–2015
  • Scholarship for Academic Excellence, Yonsei University, 2010–2012
  • High Honors, Yonsei University, 2010

Research Interests

  • Marketing–Finance Interface
 
  • Initial Public Offering (IPO)
 
  • Corporate Social Irresponsibility (CSI)    
 
  • Innovation
 

Selected Journal Articles (Refereed)

  • Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada (2025), “Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry,” Journal of Marketing, Forthcoming.
  • Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan, “Old Signals, New Era: Reconsidering How Customer Satisfaction and Employee Satisfaction Impact Shareholder Wealth,” Journal of Academy of Marketing Science, Forthcoming.
  • Vanitha Swaminathan and Suyun Mah (2016), “What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers,” Harvard Business Review, October, 2016.

 

 
68289654
Curriculum Vitae
Google Scholar

Research Areas and Areas of Expertise

Strategic Priorities

Highlights
1
Publications
2
H-Index (All Time)
22
Citations (All Time)
Suyun Mah is an accomplished marketing scholar specializing in the marketing-finance interface, IPOs, innovation, CSR, and artificial intelligence, with a strong record of impactful research and teaching excellence.

Bridges marketing and finance to advance understanding of IPOs, innovation, and CSR; recognized for methodological rigor and practical relevance; recipient of multiple teaching and research awards; consistently delivers high-quality instruction and contributes to academic discourse through publications and conference presentations.

Focused research areas include Examines how marketing strategies and innovations impact financial outcomes, IPO value, and shareholder wealth; explores the role of artificial intelligence and sustainability in firm performance; investigates user innovation and behavioral imitation in marketing contexts.
Areas of Expertise
InnovationInitial Public Offering (IPO)Corporate Social Irresponsibility (CSI)Marketing-Finance Interface
This highlights are AI-generated content using the faculty's CV.

Education

2021

Ph.D. in Marketing
Kelley School of Business, Indiana University

2015

M.A. in Economics
University of Pittsburgh

2014B.A. in Applied Statistics, B.A. in Economics
Yonsei University

Current Position(s) Held

2021- Now

Assistant Professor of Marketing 

Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

  • AMA–Sheth Foundation Doctoral Consortium Student Fellow, 2020
  • William G. Panschar Teaching Award Nominee, Kelley School of Business, 2020
  • Doctoral Student Research Productivity Award, Kelley School of Business, 2019
  • PDMA Doctoral Consortium Fellow, University of Illinois at Urbana-Champaign, 2019
  • Marketing Strategy Consortium Fellow, Indiana University, 2019
  • Haring Symposium Fellow (Discussant), Indiana University, 2019
  • Doctoral Student Research Productivity Award, Kelley School of Business, 2018
  • Marketing Strategy Consortium Fellow, University of Missouri, 2018
  • ISBM Doctoral Consortium Fellow, 2018
  • Doctoral Program Fellowship, Kelley School of Business, 2016–2020
  • Dean’s Fellowship, Kelley School of Business, 2016
  • Teaching Assistantship, University of Pittsburgh, 2015
  • Arts and Sciences Graduate Fellowship, University of Pittsburgh, 2014–2015
  • Scholarship for Academic Excellence, Yonsei University, 2010–2012
  • High Honors, Yonsei University, 2010

Research Interests

  • Marketing–Finance Interface
 
  • Initial Public Offering (IPO)
 
  • Corporate Social Irresponsibility (CSI)    
 
  • Innovation
 

Selected Journal Articles (Refereed)

  • Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada (2025), “Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry,” Journal of Marketing, Forthcoming.
  • Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan, “Old Signals, New Era: Reconsidering How Customer Satisfaction and Employee Satisfaction Impact Shareholder Wealth,” Journal of Academy of Marketing Science, Forthcoming.
  • Vanitha Swaminathan and Suyun Mah (2016), “What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers,” Harvard Business Review, October, 2016.