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Faculty Profile

Education

2015 Ph.D., Cornell University
2008 M.A., Korea University
2004 B.A., with Great Honor, Korea University


Current Position(s) Held

July 2015 - Now Assistant Professor of Communication Management
  Lee Kong Chian School of Business, Singapore Management University

 

Awards, Recognition and Honors

  • NSF Doctoral Dissertation Improvement Grant (Decisions, Risk, and Management Sciences Program, National Science Foundation, 2014 - 2015.
  • Anson E. Rowe Promising Graduate Student Award, Department of Communication, Cornell University, 2013.
  • Cornell University Travel Grant, Graduate School, Cornell University, 2011 - 2015.
  • Ilju Graduate Dellowship, Ilju Foundation, South Korea, 2011 - 2015. 
  • Gallup Korea Award, Korean Association for Survey Research & Gallup Korea, 2010.
  • Graduated with Great Honor, Korea University, 2004.
  • Chungsoo Fellowship, Chungsoo Foundation, South Korea, 2000 - 2004. 

Research Interests

  • Judgement and Decision Making
  • Temporal Framing
  • Strategic Data Visualization
  • Motivated Reasoning
  • Narrative/Storytelling Management

Selected Publications (Peer-reviewed Academic Journals)

  • Roh, S., & Schuldt, J. P. (2014). Where there’s a will: Can highlighting future youth-­‐targeted marketing increase support for soda taxes? Health Psychology, 33(12), 1610-­‐1613.
  • Schuldt, J. P., & Roh, S. (2014). Of accessibility and applicability: How heat-­‐ related primes affect belief in “global warming” and “climate change.” Social Cognition, 32(3), 219-­‐240.
  • Niederdeppe, J., Roh, S., & Shapiro, M. A. (2015). Acknowledging individual responsibility while emphasizing social determinants in narratives to promote obesity-­‐reducing public policy: A national randomized experiment. PLoS ONE, 10(2), e0117565.
  • Roh, S., McComas, K., & Rickard, L., & Decker, D. (2015). How motivated reasoning and temporal frames polarize understanding of zoonotic disease risk. Science Communication, 37(3), 340-­‐370.
  • Schuldt, J. P., Roh, S., & Schwarz, N. (2015). Questionnaire design effects in climate change surveys: Implications for the partisan divide. The ANNALS of the American Academy of Political and Social Science, 658(1), 67-­‐85.
  • Roh, S., & Niederdeppe, J. (in press). The word outside and the pictures in our heads: Contingent framing effects of labeling on health policy preference by political ideology. Health Communication.

Webpage

  1. http://TalkToRoh.com