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Sungjong Roh is an Assistant Professor specializing in corporate communication, with a research focus on how temporal framing and motivated reasoning shape public judgments and policy preferences in health, environment, and risk communication.
Bridges communication theory and empirical research to elucidate how framing and psychological mechanisms drive public policy preferences and risk perceptions; recognized for methodological rigor and interdisciplinary approach, with applied relevance to health, environmental, and risk policy communication.
Focused research areas include Investigates how temporal frames and motivated reasoning influence judgments and decisions about health, wealth, and environmental issues; explores the impact of message framing on policy support and public attitudes, particularly across political and ideological divides.
Bridges communication theory and empirical research to elucidate how framing and psychological mechanisms drive public policy preferences and risk perceptions; recognized for methodological rigor and interdisciplinary approach, with applied relevance to health, environmental, and risk policy communication.
Focused research areas include Investigates how temporal frames and motivated reasoning influence judgments and decisions about health, wealth, and environmental issues; explores the impact of message framing on policy support and public attitudes, particularly across political and ideological divides.
Areas of Expertise
Organisational Behaviour & Human ResourcesJudgement and Decision-makingNegotiationStrategy and EntrepreneurshipStrategic Knowledge and Innovation ManagementFinanceFinancial Innovation and FinTechQuantitative FinanceComputational Methods and SimulationsOperations ManagementBusiness AnalyticsMarketingConsumer Judgment and Decision-makingCommunication ManagementCrisis Communication & ManagementHealth CommunicationSustainable BusinessAsian & ASEAN InitiativesSocial Inclusion
Past Awarded Grant
- NSF Doctoral Dissertation Research Improvement Grant (Decision, Risk, and Management Sciences Program), National Science Foundation, 2014-2015
Education
| 2015 | Ph.D., Cornell University |
| 2008 | M.A., Korea University |
| 2004 | B.A., with Great Honor, Korea University |
Current Position(s) Held
| July 2015 - Now | Assistant Professor of Communication Management |
| Lee Kong Chian School of Business, Singapore Management University |
Awards, Recognition and Honors
- NSF Doctoral Dissertation Improvement Grant (Decisions, Risk, and Management Sciences Program, National Science Foundation, 2014 - 2015.
- Anson E. Rowe Promising Graduate Student Award, Department of Communication, Cornell University, 2013.
- Cornell University Travel Grant, Graduate School, Cornell University, 2011 - 2015.
- Ilju Graduate Dellowship, Ilju Foundation, South Korea, 2011 - 2015.
- Gallup Korea Award, Korean Association for Survey Research & Gallup Korea, 2010.
- Graduated with Great Honor, Korea University, 2004.
- Chungsoo Fellowship, Chungsoo Foundation, South Korea, 2000 - 2004.
Research Interests
- Judgement and Decision Making
- Temporal Framing
- Strategic Data Visualization
- Motivated Reasoning
- Narrative/Storytelling Management
Selected Publications (Peer-reviewed Academic Journals)
- Roh, S., & Schuldt, J. P. (2014). Where there’s a will: Can highlighting future youth-‐targeted marketing increase support for soda taxes? Health Psychology, 33(12), 1610-‐1613.
- Schuldt, J. P., & Roh, S. (2014). Of accessibility and applicability: How heat-‐ related primes affect belief in “global warming” and “climate change.” Social Cognition, 32(3), 219-‐240.
- Niederdeppe, J., Roh, S., & Shapiro, M. A. (2015). Acknowledging individual responsibility while emphasizing social determinants in narratives to promote obesity-‐reducing public policy: A national randomized experiment. PLoS ONE, 10(2), e0117565.
- Roh, S., McComas, K., & Rickard, L., & Decker, D. (2015). How motivated reasoning and temporal frames polarize understanding of zoonotic disease risk. Science Communication, 37(3), 340-‐370.
- Schuldt, J. P., Roh, S., & Schwarz, N. (2015). Questionnaire design effects in climate change surveys: Implications for the partisan divide. The ANNALS of the American Academy of Political and Social Science, 658(1), 67-‐85.
- Roh, S., & Niederdeppe, J. (in press). The word outside and the pictures in our heads: Contingent framing effects of labeling on health policy preference by political ideology. Health Communication.