Lim Leon Gim is an Assistant Professor of Marketing (Education) at the College of Integrative Studies (CIS) at Singapore Management University. Her research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration.
Qualifications
- PhD, University of Texas at Austin, 2011
- MA, Washington State University, Pullman, WA, 2006
- BA (Cum Laude), University of Washington, Seattle, WA, 2004
Education |
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2024 |
Ph.D. in Marketing |
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2017 |
B.S. in Economics William A. Callahan is Professor of Political Science at Singapore Management University. Before coming to SMU, Callahan was Professor of International Relations at the London School of Economics and Political Science. His research examines the interplay of theory, culture and politics in China and Asia, and visual global politics around the world. His most recent book, Sensible Politics: Visualizing International Relations (2020) won the Best Book Award from the International Studies Association’s International Political Sociology section. Home PageEducation
Current Position(s) Held
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