Dr. Ahmadreza Mostajabi is an Assistant Professor of Strategy and Entrepreneurship at Singapore Management University. He completed his PhD in Strategy and Entrepreneurship at London Business School. His research focuses on areas such as innovation, competitive dynamics, and platform strategy, with an emphasis on how firms adapt their strategy in response to changes in competition and other market dynamics.
Lim Leon Gim is an Assistant Professor of Marketing (Education) at the College of Integrative Studies (CIS) at Singapore Management University. Her research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration.
