Leon Gim Lim is an Assistant Professor of Marketing (Education) at the College of Integrative Studies (CIS) at Singapore Management University. Her research interests lie primarily in the examination of the outcomes of marketing actions from the perspectives of different stakeholders. Specifically, she is particularly interested in investigating the accountability and/or financial impact of marketing actions such as pricing, customer satisfaction, mergers and acquisitions, and vertical integration.
Dirk Hartung is an Assistant Professor of Law at Singapore Management University's Yong Pung How School of Law, where he teaches legal technology as well as AI and Professional Ethics. He is an Affiliate of CodeX, the Stanford Center for Legal Informatics, and Co-Founder of the European Legal Technology Association. From 2020 to 2024, he served as founding Executive Director of the Center for Legal Technology and Data Science at Bucerius Law School in Hamburg, where he also directed the Summer Program on Legal Technology and Operations and the global MOOC Legal Tech Essentials.
